VSiN is spreading its wings to the Mexican airwaves. The company announced today that they are expanding their services to Latin America for the first time.
The sports betting information platform struck a deal with Totalplay, a Grupo Salinas company and leader in the telecommunications market in Mexico. Totalplay is distributing VSiN’s unique 24/7 sports betting coverage throughout Totalplay Residential’s network. The expansion puts VSiN content into 10.5 million homes. Dozens of Mexican Cities can now access VSiN on channel 515.
“Available in millions of homes across dozens of Mexican cities, Totalplay provides an ideal platform for VSiN to reach sports fans across the country with expert sports betting information and analysis,” said VSiN founder and CEO Brian Musburger. “We’re thrilled to be able to expand into this new market and expect to continue to grow the VSiN footprint within Latin America.”
The sports betting information network is the first of its kind. VSiN broadcasts 24/7 on VSiN.com and the VSiN app, including 18+ hours of live content every weekday, entertaining sports fans and betting enthusiasts across North America. The platform was founded in 2017 and has grown in popularity right alongside sports betting throughout the country.
This isn’t VSiN’s first big announcement of 2021. DraftKings acquired VSiN earlier this year after the company established itself as a player in the sports betting space.
“This is a big jump-start for our content capabilities,” said Matt Kalish, the president of DraftKings, North America on the acquisition. “There’s endless demand for sports betting content these days, and we’ve started to dabble in that a little bit, through our relationship providing odds to Turner, or odds overlays in UFC broadcasts. There’s more and more demand for this type of content and VSiN really gives us that capability to get to the next level.”