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Goldin Auctions, Barstool Sports Partner On New Content Deal

The sports collectibles company has seen major growth in their box break content.

Russ Heltman

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Courtesy: Business Wire

Barstool Sports Trading cards, anyone?

Goldin Auctions, one of the leading marketplaces for trading cards, collectibles, and memorabilia, has signed a deal with the media company. Goldin and Barstool are teaming up for content and merchandise ideas that will help integrate Barstool’s fanbase more deeply into the collectible community.

“We’re investing significantly in creating new experiences and engaging content across platforms,” Goldin Auctions’ Head of Business Development and Content Sam Farber said. “Our goal is to be the central figure in a content environment that is evolving and rapidly growing in parallel with overall enthusiasm for the hobby.”

Farber spent over a decade at the NBA and is now bolstering Goldin’s content strategy. Barstool is ready to leap into the collectibles industry. The company is creating exclusive content around the deal with Big Cat, PFT Commenter, and more conducting live stream box breaks, among other collectible activities.

“Barstool has deep roots in sports, and Goldin Auctions is a legendary name in the business,” Barstool CRO Deirdre Lester said. “By integrating Goldin’s expertise into Barstool’s content, we will provide Stoolies everywhere with the information they need to help stay on top of a hobby that’s exploding in both popularity and value.”

Trading card box breaks have risen in popularity as internet culture continues growing. Goldin regularly brings in thousands of viewers for their box breaks. One of their most popular offerings came from their partnership with creator and entrepreneur Logan Paul on a Pokémon card box break, generating millions of views.

The pandemic sparked a newfound interest in trading cards, and Goldin Auctions has been a substantial benefactor. May’s Goldin Elite auction set a new high with $50 million in total sales. Among other industry benchmarks, the company also sold a Honus Wagner T-206 card for the record price of $3.75 million and a Kobe Bryant rookie jersey for a record price of $3.7 million.

Sports Online

Amazon’s Thursday Night Football Ratings Up In Week 4

That figure represents growth from last week’s Steeler-Browns game which averaged 11.03 million viewers.

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Bengals-Dolphins
Sam Greene/The Enquirer / USA TODAY NETWORK

Amazon Prime Video is the first to tout its NFL success in Week 4 of the season. The week’s first game, the Thursday Night Football matchup between the Miami-Dolphins and Cincinnati Bengals, averaged 11.7 million viewers.

That figure represents growth from last week’s Steeler-Browns game which averaged 11.03 million viewers. That number also represents a massive increase over last year’s Week 3 game from last year (Jaguars-Bengals) which averaged 8 million viewers. That game aired on the NFL Network.

Amazon also noted that the streaming service gathered 13.4 million viewers across all platforms for the Thursday night game.

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Sports Online

Julian Edelman Considers Himself A Pioneer

“I’ve been a football player since I was 8 years old, but I did have other interests. Now that I am done, I get to explore that.”

Ricky Keeler

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Since his playing days with the New England Patriots ended after the 2020 season, Julian Edelman has kept himself busy with his role on Inside the NFL and now co-hosting the Games with Names podcast with comedian Sam Morril. So, what was Edelman looking for with his post-football endeavors?

Edelman was a guest on the most-recent episode of the Half-Forgotten History podcast with Trey Wingo and he said that the vibe that Inside The NFL has with Phil Simms, James Brown, Brandon Marshall, Michael Irvin, and Ray Lewis was something that he was looking for.

“With Inside the NFL, I have those guys and there’s a camaraderie. We get to have that breaking bread and just locker room kind of vibe. On the podcast, it’s the same thing.”

The MVP of Super Bowl XLIII mentioned that the key to doing the things he does now in his post-career came from the way him and his team were able to use social media to build his own brand and help ease the transition from a playing career to a member of the media.

“When I retired, I was fortunate enough to put a good team around me for all of my off-the-field things. We built a brand through social media. Kind of pioneers of this whole thing with social and e-commerce and millennial/Gen-Z things. It helped me land a role on Inside the NFL and go and have an ability to start a podcast, Games With Names. It’s been good and it honestly helps with the transition.”

Now that Edelman’s playing days are in the past, he said that he now has the opportunity to do things that he was always interested in since he was a kid, but did not have the time for and he is grateful for the opportunities that the NFL has allowed him to have.

“I’ve been a football player since I was 8 years old, but I did have other interests. Now that I am done, I get to explore that. I am so grateful for football and for the game just because it has given me the opportunity to do things that are fun and amazing.”

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Sports Online

LaVar Arrington, ‘Up On Game Presents’ Forges Multiplatform Deal With John Brenkus, Brinx.TV

The two entities have created a show called The NIL House, which will feature Brenkus and Rob Vaka discussing the latest news, biggest stories, athletes, collectives, and celebrities in the Name, Image, and Likeness space.

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Fox Sports Radio morning co-host LaVar Arrington has announced a multi-platform deal with creator and host of Sport Science John Brenkus and Brinx.TV.

The two entities have created a show called The NIL House, which will feature Brenkus and Rob Vaka discussing the latest news, biggest stories, athletes, collectives, and celebrities in the Name, Image, and Likeness space.

“We are thrilled to be partnering with a pioneer like John Brenkus and Brinx.TV,” said Arrington. “This relationship will dramatically expedite our slate of programming and positively impact the sports entertainment industry.”

“LaVar Arrington has dominated the world of sports on and off the field,” adds Brenkus. “By combining Up On Game and Brinx.TV’s distribution platforms, there really is no limit to our success.”

Up On Game Presents is the podcast platform Arrington curates, in conjunction with Fox Sports Radio. The Up On Game podcast features Arrington and former NFL Pro Bowl wide receivers T.J. Houshmandzadeh and Plaxico Burress.

Brinx.TV was created in February of 2021 and allows subscribers the ability to watch live programming while also make purchases, bid in auctions, buy NFTs, and answer trivia questions.

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