Barstool Sports Trading cards, anyone?
Goldin Auctions, one of the leading marketplaces for trading cards, collectibles, and memorabilia, has signed a deal with the media company. Goldin and Barstool are teaming up for content and merchandise ideas that will help integrate Barstool’s fanbase more deeply into the collectible community.
“We’re investing significantly in creating new experiences and engaging content across platforms,” Goldin Auctions’ Head of Business Development and Content Sam Farber said. “Our goal is to be the central figure in a content environment that is evolving and rapidly growing in parallel with overall enthusiasm for the hobby.”
Farber spent over a decade at the NBA and is now bolstering Goldin’s content strategy. Barstool is ready to leap into the collectibles industry. The company is creating exclusive content around the deal with Big Cat, PFT Commenter, and more conducting live stream box breaks, among other collectible activities.
“Barstool has deep roots in sports, and Goldin Auctions is a legendary name in the business,” Barstool CRO Deirdre Lester said. “By integrating Goldin’s expertise into Barstool’s content, we will provide Stoolies everywhere with the information they need to help stay on top of a hobby that’s exploding in both popularity and value.”
Trading card box breaks have risen in popularity as internet culture continues growing. Goldin regularly brings in thousands of viewers for their box breaks. One of their most popular offerings came from their partnership with creator and entrepreneur Logan Paul on a Pokémon card box break, generating millions of views.
The pandemic sparked a newfound interest in trading cards, and Goldin Auctions has been a substantial benefactor. May’s Goldin Elite auction set a new high with $50 million in total sales. Among other industry benchmarks, the company also sold a Honus Wagner T-206 card for the record price of $3.75 million and a Kobe Bryant rookie jersey for a record price of $3.7 million.