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NBA Ratings Closer To Pre-Pandemic Levels After Bubble Woes

2021 postseason numbers are still down from 2019.

Russ Heltman

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Courtesy: NBA

Ratings are starting to return to normal in the NBA, but the slow bleed of declining numbers still appears evident. Sports Media Watch reported that the league’s average postseason viewership heading into the 2021 NBA Finals was 3.7 million viewers across ESPN/ABC and TNT.

That figure is a 35% jump from last year’s bubble playoffs but still on a downward trend compared to 2019. This year’s ratings were down 10% compared to the same metrics in 2019, the last time the NBA Finals ended on time.

Somewhat shocking is the fact that last year was so bad that this year’s average viewership is already higher than 2020, without having played any 2021 Finals games yet.

Sports Media Watch confirmed the larger trend of sports in general making a bounce back as we rise out of the pandemic. Football season destroyed The Masters and the U.S. Open last year. Final rounds at this year’s tournaments were up 77% and 69% respectively compared to the ones played during football season.

The same with horse racing’s triple crown races, which doubled for all three races and tripled for The Preakness. On the ice, the news wasn’t as rosy, with the NHL up 8% from last year and down 22% from their 2019 ratings. Metrics commissioner Bettman is hoping to see reversed at their new homes in Turner and ESPN.

Zooming in further and looking at the NBA compared to the rest of television and it’s great news for the league. Cord-cutting is no secret and with it brings declining ratings across the medium, but basketball is still dominating a smaller audience.

TNT and ESPN were the most-watched networks on 37-of-38 playoff nights this postseason. The league’s share of television was also its highest since the 2002-03 season. For more on the general NBA postseason ratings check out the article here.

Sports TV News

Fox Officially Unveils NFL Broadcast Teams

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In what has been considered a formality for some time, Fox today officially unveiled Kevin Burkhardt, Greg Olsen, Erin Andrews, and Tom Rinaldi as their number one NFL broadcast team Monday. Burkhardt and Olsen were elevated to Fox’s top booth after the departure of Joe Buck and Troy Aikman to ESPN’s Monday Night Football earlier this year.

There were some reports that Drew Brees could have been a possibility to join the network, but those discussions fell apart.

The network’s other teams include several familiar faces to football fans:

#2 team: Joe Davis, Daryl “Moose” Johnston, Pam Oliver
#3 team: Adam Amin, Mark Schlereth, Kristina Pink
#4 team: Kenny Albert, Jonathan Vilma, Shannon Spake
#5 team: Kevin Kugler, Mark Sanchez, Laura Okmin
#6 team: Chris Myers, Robert Smith, Jen Hale

Olsen’s jump to the number one team with Burkhardt is a formality until the retirement of Tampa Bay quarterback Tom Brady. The seven-time Super Bowl winner will ascend to Fox’s number one booth upon his retirement, whenever that may be.

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Ryan Clark, Mad Dog Get Into Heated Argument on ‘First Take’

“Mad Dog, stop screaming at me now, bro. For the last time, you’re gonna stop screaming at me,” Clark interrupted.

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Former Pittsburgh Steeler, and current ESPN NFL analyst Ryan Clark and recent Radio Hall of Fame inductee Chris “Mad Dog” Russo squared off on Monday’s edition of First Take, with a heated exchange taking place between the two.

After a discussion about Saints wide receiver Michael Thomas meandered into a discussion about whether Rams wide receiver Cooper Kupp would be voted into the Pro Football Hall of Fame if he never played another game, Clark said about Hall of Fame voters “they must be voting like you (Russo) vote for the Heisman, where you just vote on whoever the hell you want based off the fact that they play quarterback”.

Russo quickly took exception to the perceived slight.

“Ryan, hold on now,” Russo said, in a louder manner than normal. “You said something, now I’m going to comment. I’ve been voting for the Heisman since before you were born.”

“Mad Dog, stop screaming at me now, bro. For the last time, you’re gonna stop screaming at me,” Clark interrupted.

“You said something that wasn’t right,” Russo said.

“Lower your voice,” the former Steeler interrupted again.

“I’ve been voting for the Heisman since before you were born,” Mad Dog reiterated, with a lower volume. “30 years.”

“I don’t care about that,” Clark rebutted.

“You’re saying I’m voting for the Heisman and saying I don’t deserve a vote. I’ve been voting for 30 years!”, Russo began to raise his voice again.

“I never said you don’t deserve a vote,” Clark replied before clarifying he disagrees with Russo’s sentiment about the college football award being only awarded to quarterbacks.

It’s not the first time Russo has clashed with First Take contributors. A discussion with J.J. Reddick went viral earlier this year after Reddick told Russo previous NBA players played with “plumbers and firefighters”.

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Sports TV News

Todd Frazier Joining ESPN Little League World Series Booth

It will be a memorable summer for Fraizer at the LLWS because he will be inducted into the Little League Hall of Excellence. 

Ricky Keeler

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When people talk about 11-year MLB veteran Todd Frazier, some of the things that are usually mentioned on broadcasts usually is that he is from Toms River, New Jersey and that he played in the Little League World Series in 1998 (won the championship). Now, Frazier will have a bigger connection to the annual event in Williamsport, Pennsylvania.

As first reported by Bobby Nightengale of The Cincinnati EnquirerFrazier will be in the TV booth (remotely) for ESPN for this year’s Little League World Series. He made his broadcast debut on Monday morning during one of the New England region semifinals between Maine and Massachusetts. 

Frazier told Nightengale that he wants to use this event to begin his second career in the broadcasting industry.

“It’s something I’ve always wanted to do, especially for the Little League World Series since I’ve been a part of it. I know it and understand it really well. Kind of kickstart my second career here.” 

It will be a memorable summer for Fraizer at the LLWS because he will be inducted into the Little League Hall of Excellence. 

The Little League World Series begins on Wednesday, August 17 and ends on Sunday, August 28. It will be broadcasted on ESPN and ABC.  

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