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Brown, Dunaway, Taylor & Heninger Ready For ‘The Next Round’

“The former hosts of The Roundtable are betting big on themselves by leaving one of the most established radio stations in the south and creating their own digital platform.”

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Ryan Brown, Jim Dunaway, Lance Taylor and Sean “Rockstar” Heninger may never host a show on terrestrial radio again. That’s a jarring statement, seeing as the group spent a collective 77 years at WJOX 94.5 FM in Birmingham and hosted one of the most popular shows Alabama sports talk radio has ever seen. But if the group never does another show on the radio dial, it just might mean their new venture turned into a massive success. 

The former hosts of The Roundtable are betting big on themselves by leaving one of the most established radio stations in the south and creating their own digital platform. No, they weren’t pushed out of JOX, in fact, the station offered the show an extension. But the crew wanted a new challenge, a new format and a chance to change the landscape of Alabama sports media. Thus, The Next Round was born. 

“We’re beyond excited about this,” said Taylor. “There’s just so much we can do with it. We really wanted autonomy, equity and to create our own thing by building a digital platform. We’ve seen very talented people in the industry that are going this route..”

Taylor is right. Talented hosts such as Clay Travis, Pat McAfee, Dan Le Batard and Joe Rogan are doing incredible work with digital platforms and they’re only getting more popular by the day. The Next Round is hoping they’ll be the next to prove you don’t need an AM or FM signal to be a popular sports talk show. 

“Obviously we’re light years away from those guys,” said Taylor. “But I’m really good friends with Clay Travis and what he’s been able to do at Outkick has been incredible. I have no idea where this thing is going, it’s truly limitless. But it’s also a little sad, because I spent so much time in radio. The elements of everything were going to do, it’s going to include everything but terrestrial radio. That’s the only thing we won’t be doing.”

Starting in August, The Next Round will air every weekday morning from 9:00 am to 1:00 pm CST. That means they’ll be changing their time slot from morning drive to mid-morning and the middle of the day.

“Part of our desire was to get out of morning drive,” said Dunaway. “Not all of us were big fans of waking up at 3:30 in the morning.”

Several options will be available to both listen and watch The Next Round when the new show debuts next month. Initially, the website, nextroundlive.com, will be the easiest way to listen to the show. However, a mobile app is on the horizon and will give listeners the option to stream directly. 

The option to watch the show will also be easy, as The Next Round will stream on YouTube, Twitch as well as Facebook and Twitter.  

“We’re going to stream our show 24 hours a day,” said Dunaway.  If you’re on the app, we’ll always be on the air. If you want to listen to us from 9 to 1 or 2 o’clock or 5 o’clock in the afternoon, if you work late nights driving a truck, you can get the app and it’ll be like streaming live with us.”

As exciting as this new venture is, there’s a big risk that’s involved. The obvious question to ask, is why? Why leave one of the most popular radio stations in the south, where each guy had security, a good paycheck and a wildly popular show? Why risk all of that for a massive unknown?

“I was really comfortable at JOX and I had a really good client list,” said Taylor, who also did sales at JOX. “I had a lot of security there but it was the right time, at this stage in my life, we were just ready for a new chapter and a new challenge. I think this digital platform is it.”

“It’s climbing up a new mountain for us,” said Dunaway. “I’ve done 20 years of television and jumped into radio, because it was a different challenge and I love that format. I’ve always liked trying new things and this is the next mountain to climb. I wanted to make sure all four of us are together for the rest of my career.”

This won’t be the first time listeners have been asked to follow the show during a switch. At JOX, the show moved from the middle of the day to morning drive after nine years in the lunch slot. The listeners followed and the expectation is that they’ll do the same thing this time around. The good news for those who loved The Roundtable is that the show will sound very different than it did on terrestrial radio.

“My view is that we’ll continue to focus on Alabama and Auburn,” said Brown “Those are the local teams that the mass majority of our listeners and viewers care about. I think the TV numbers show this, there’s people in Birmingham and all across Alabama that love college football. Alabama and Auburn are going to be the focus, naturally, but college football is going to be the focus, overall. “

The fact the show has worked for so long is what gives the group the most confidence The Next Round will be a success. Granted, Taylor’s ability to sell advertising and Heninger’s understanding of how to produce the show are major pluses, but the chemistry between all four guys is what truly shines. 

“We’re basically like brothers, because we mess with each other a lot,” said Heninger. “We’ll comment on each other’s shoes or clothes, really anything. Everyone has something we like to rag on. The chemistry just works.”

Heninger doubles as a musician that plays local gigs in the Birmingham area. Taylor swears he’s the most talented in the group and notes his impeccable timing of often only saying one thing an hour, but making it so funny, it’s often the most memorable thing said the entire hour. Rockstar is truly the comedic relief of the show. 

FCC regulations are no longer a worry, due to the show not broadcasting on terrestrial radio. So how might that change things? 

“That’s a very popular question,” laughed Taylor. “We have three layers to the show. Brown is very conservative. Very witty, but very conservative. Dunaway is kind of middle of the road and I’m the guy they kind of peg as El Diablo. We’re not going to be dropping F bombs left and right, just to do it. It’s amazing I made it 23 years in the business without ever breaking an FCC violation. Now I just don’t have to have the guard and filter up that much. There’s not a filter but we still want it to be authentic.”

There are some unknowns with The Next Round. Taylor has never sold digital media, product placement or YouTube. There’s also the fact that so many different viewing and listening options could create confusion and/or headaches for the audience, and no one knows yet if the listeners will follow the show to a new platform or just stick to their comfortable routine of listening to sports talk on the radio dial on JOX. 

But big rewards come from taking big risks. These guys are well aware of the challenges they’re facing and they’re betting on themselves. If it breaks right, the return could be massive. 

“I have complete confidence in the guys I work with,” said Brown. “We all have the same vision and we’re united in it. I have confidence in those who have always followed us. They’re loyal and fans of ours. The people of Alabama love college football and sports. We do that and in an entertaining fashion. That’s what we do.”

BSM Writers

Mike Greenberg Asked a Fine Question, But He Can Do Better

Asking questions that can get a subject to talk about their feelings is a much better way to get an interesting answer.

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USA Today

When ESPN’s Mike Greenberg interviewed Paolo Banchero in the lead-up to the NBA lottery on Tuesday, he asked what I’ve concluded is the single most maddening question that can be asked of any athlete preparing for any draft.

“Why do you believe you should be No. 1 pick in the NBA Draft?” Greenberg said.

Before I point out exactly why I have such a visceral reaction to such a harmless question, I want to point out the positives because Greenberg’s question avoids some of the most common pitfalls:

1) It is an actual question. That’s not as automatic as you think given the number of poor souls who are handed a microphone and say to their subject, “Talk about (whatever issue they want a quote or a sound bite on).” This is the mark of an amateur, creating the opening for an uncooperative subject to slam the door by saying, “What do you want me to say?”

2) Greenberg’s question can not be answered with a yes or a no. Questions that start with the word “Can you …” or “Did you …” may sound like they’re tough questions for the subject, but they’re actually fairly easy if the subject wants to offer an answer. Now, most interview subjects won’t take that one-word exit, but some will in a touchy situation.

The problem with Greenberg’s question has to do with the result. Why do we ask questions of the athletes we cover? Seriously. That’s not rhetorical. What’s the goal? It’s to get interesting answers. At least that’s the hope whether it’s for a quote that will be included in a story, a sound bite to be replayed later or — like in this situation — during an interview that is airing live. The question should be engineered to elicit interesting content, and there was very little chance that the question Greenberg asked Banchero was going to produce anything close to that.

I know that because I have heard some version of this question asked hundreds of times. That’s not an exaggeration. I attended the NFL scouting combine annually for a number of years, and if a player wasn’t asked why he should be the first overall pick, he’d get asked why he should be a first-round pick or why he should be one of the first players chosen at his position. Never — in all that time — have I ever heard what would be considered an interesting or informative answer. In my experience, players tend to talk in incredibly general terms about their own abilities and then seek to compliment their peers in an effort to avoid coming off as cocky.

Here’s how Banchero answered Greenberg’s question: “Yeah, thank you all for having me, first off., I feel like I’m the number one pick in the draft because I’m the best overall player. I feel like I check all the boxes whether it’s being a great teammate, being the star player or doing whatever the coach needs. I’ve been a winner my whole life. Won everywhere I’ve went, and when I get to the NBA, that’s going to be the same goal for me. So just combining all those things, and knowing what I have to work on to be better is a formula for me.”

There’s nothing wrong with answer just as there was nothing wrong with the question. It’s just that both are really, really forgettable. ESPN did put a clip on YouTube with the headline “Paolo Banchero: I’m the best overall player in the NBA Draft | NBA Countdown” but I think I’m the only who will remember it and that’s only because I’m flapping my arms and squawking not because there was anything bad per se, but because there was nothing really good, either.

First of all, I’m not sure why it matters if Banchero thinks he should be the number one overall pick. He’s not going to be making that decision. The team that holds the top draft pick — in this case Orlando — is. Here’s a much better question: “How important is it for you to be the number one overall pick?” This would actually give an idea of the stakes for Banchero. What does this actually mean to him? Asking him why he should go number one is asking Banchero to tell us how others should see him. Asking Banchero how important it would be go number one is asking him to tell us about his feelings, something that’s much more likely to produce an interesting answer.

The point here isn’t to question Greenberg’s overall competence because I don’t. He’s as versatile a host as there is in the game, and anyone else in the industry has something to learn from the way he teases ahead to content. What I want to point out not just how we fail to maximize opportunities to generate interesting content, but why. Interviews are a staple of the sports-media industry. We rely on these interviews as both primary content that will be consumed directly, and as the genesis for our own opinions and reaction yet for all that importance we spend very little time thinking about the kind of answer this question is likely to produce.

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BSM Writers

Media Noise – Episode 74

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This week, Demetri is joined by Ian Casselberry and Ryan Brown. Demetri talks about the NBA Draft getting an ABC simulcast, Ian talks about Patrick Beverley’s breakout week on TV, and Ryan reminds us that Tom Brady may be the star, but Kevin Burkhardt is the story we shouldn’t forget.

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BSM Writers

The Client Just Said YES, Now What?

We should spend as much time on what we will do after the client says YES.

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One of the most significant moments in radio sales is when the client agrees to your proposal and says YES. But, when they do say YES, do you know what’s next? We better have an answer!

We spend a lot of time getting ready for clients with research, spec spots (thank you, radio sales trainer Chris Lytle-go to 22:30), proposals, and meetings. All of our focus is on getting the client to say YES. We should spend as much time on what we will do after the client says YES. For example, getting newer sales reps to sell annual advertising contracts would be ideal for building a list. They would have less pressure, more job security, and could spend more time making the advertising work for their clients. But, since most newer reps don’t know the business yet, they don’t bite off more than they can chew and sell a package of the month.

When a client says yes to the weight loss promotion, it’s pretty clear how to write the ads, what the promos will say, etc. BUT, if a newer sales rep starts selling annual contracts to a direct local client who needs a resource, how will that work? Let’s make sure we paint the picture right upfront. More experienced reps know that they need to assume the client will say YES to the weight loss promo and have a plan accordingly.

They have the next steps to building copy and promos, a credit app or credit card payment form, and any other detail the client must provide. But, when we ask a direct local client for an annual advertising contract, watch out! You have just made a partnership. Why not lay out, upfront, what that will look like. And I understand not every local client needs the same level of service.

A car dealer has the factories pushing quarterly promotions, agencies producing ads, and in-house marketing directors pulling it all together sometimes. Other clients need your help in promotions, copywriting, or idea generation. Make a plan upfront with your client about when you will meet to discuss the next quarter’s ad program. Include your station’s promotions or inventory for football and basketball season, a summer NTR event, digital testimonials with on-air talent, etc., in your annual proposal. Go out as far as you can and show what you have to offer to the client and how you can execute it. This exercise is good for you and, once mastered, guides the client on how you will take care of them after the sale. It also opens your eyes to what it takes to have a successful client partnership inside and outside the station.

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