Dear Japanese People:
On behalf of 331 million Americans, allow me to apologize for a rogue among us. His name is Stephen A. Smith — middle name: Ass — and rather than appreciate the historic baseball marvel that is Shohei Ohtani, he spent All-Star Game eve assailing your native son for not speaking English during U.S. news conferences.
“The fact that you got a foreign player that doesn’t speak English, that needs an interpreter, believe it or not — I think contributes to harming the game to some degree, when that’s your box-office appeal. It needs to be somebody like Bryce Harper, Mike Trout, those guys. Unfortunately at this moment in time, that’s just not the case,’’ blurted Smith, whose piggish xenophobia earns him $12 million per year, making him the highest-paid sportscaster in the history of Planet Earth.
“When you talk about an audience gravitating to the tube or the ballpark to actually watch you, I don’t think it helps that the No. 1 face is a dude that needs an interpreter so you can understand what the hell he is saying — IN THIS COUNTRY. And that’s what I’m trying to say.”
This is what Smith does as a commentator for ESPN, a sports network embroiled in so much cultural and racial chaos that Walt Disney has agreed to an emergency seance, hoping another company buys out this wretched operation. Stephen A. provokes and bloviates, human exhaust made worse when network executives allow him to be overworked. When he made his insensitive comments Monday morning, on the show “First Take,’’ Smith was coming off an exhausting weekend when he: (1) worked until the wee hours, analyzing a consumer-defrauding UFC fight that lasted just five minutes but deposited pay-per-view megamillions into his company’s pockets; (2) flew four hours to Milwaukee, where he hosted a “SportsCenter’’ special before Game 3 of the NBA Finals; and (3) was back on camera for more analysis afterward, subjecting his weary head to a second night of little sleep before appearing on set for his daily show.
I am not making excuses for Smith. I am trying to explain why his brain, already askew, works in lazy, sinister and uninformed ways. “In other sports like basketball, Dirk Nowitzki was German and Manu Ginobili and others were from other places, and guess what? They spoke fluent English,” he continued. “You understood what they were saying when somebody was interviewing them. They didn’t need an interpreter … for some reason with Major League Baseball, you got these guys that need those interpreters.”
As most clear-thinking, well-adjusted Americans understand, “those interpreters’’ are necessary because some sports stars prefer to speak their native language. Perhaps they’re simply more comfortable that way, not wanting their words to be misunderstood by irresponsible media people such as, well, Stephen A. Smith. Beyond his whirlwind sports assignments, he doesn’t seem to get out much, thinking New York and Philadelphia are the only two planets in the solar system.
Enabling this clown act are his network bosses, who should be horrified that Smith is on their airwaves, 24/7, after a recent racial showdown between Rachel Nichols and Maria Taylor. Two men in particular, Jimmy Pitaro and Norby Williamson, have allowed the in-house wreckage. Nichols, a successful White host on “NBA Countdown,’’ cited ESPN’s “crappy longtime record on diversity’’ when she was replaced last year by Taylor, who is Black. Now you have Smith offending an entire Asian nation by insulting Ohtani, who only is trying to rescue our troubled, labor-doomed, ex-national pastime from itself. This as our country looks greedy and blind in the form of NBC, which is in disgraceful lockstep with multi-billion-dollar bedfellows at the International Olympic Committee in clumsily moving forward with the Summer Games. Again, most clear-thinking, well-adjusted Americans realize Japan is woefully undervaccined against the coronavirus amid an outbreak of the Delta variant, making Tokyo vulnerable as a superspread capital with 11,000 athletes and 40,000 auxiliary personnel arriving from 200-plus countries.
Naturally, after absorbing social-media backlash, Smith tried to say he was sorry. “Let me apologize right now,” he wrote on Twitter. “As I’m watching things unfold, let me say that I never intended to offend ANY COMMUNITY, particularly the Asian community – and especially SHOHEI Ohtani, himself. As an African-American, keenly aware of the damage stereotyping has done to many in this country, it should’ve elevated my sensitivities even more. Based on my words, I failed in that regard and it’s on me, and me alone! Ohtani is one of the brightest stars in all of sports. He is making a difference, as it pertains to inclusiveness and leadership. I should have embraced that in my comments.
“Instead, I screwed up. In this day and age, with all the violence being perpetrated against the Asian Community, my comments — albeit unintentional — were clearly insensitive and regrettable. There’s simply no other way to put it. I’m sincerely sorry for any angst I’ve caused with my comments on `First Take’ this morning. Again, I am sorry.”
He should have been fired, especially after claiming his comments were “unintentional.’’ But he’ll be right back on the air for the next show, talking about his own story to drive up his own ratings. That’s how the TV business operates in our warped culture.
You must hate us, Japan. You have the right.
I’m not sure if Stephen A. will be covering the Games. If so, please do us all a favor at the airport.
Refuse him entry. And don’t let him board a return fcolight.
An embarrassed American
Being Wrong On-Air Isn’t A Bad Thing
…if you feel yourself getting uncomfortable over the fact that you were wrong, stop to realize that’s your pride talking. Your ego. And if people call you out for being wrong, it’s actually a good sign.
In the press conference after the Warriors won their fourth NBA title in eight years, Steph Curry referenced a very specific gesture from a very specific episode of Get Up that aired in August 2021.
“Clearly remember some experts and talking heads putting up the big zero,” Curry said, then holding up a hollowed fist to one eye, looking through it as if it were a telescope.
“How many championships we would have going forward because of everything we went through.”
Yep, Kendrick Perkins and Domonique Foxworth each predicted the Warriors wouldn’t win a single title over the course of the four-year extension Curry had just signed. The Warriors won the NBA title and guess what? Curry gets to gloat.
The funny part to me was the people who felt Perkins or Foxworth should be mad or embarrassed. Why? Because they were wrong?
That’s part of the game. If you’re a host or analyst who is never wrong in a prediction, it’s more likely that you’re excruciatingly boring than exceedingly smart. Being wrong is not necessarily fun, but it’s not a bad thing in this business.
You shouldn’t try to be wrong, but you shouldn’t be afraid of it, either. And if you are wrong, own it. Hold your L as I’ve heard the kids say. Don’t try to minimize it or explain it or try to point out how many other people are wrong, too. Do what Kendrick Perkins did on Get Up the day after the Warriors won the title.
“When they go on to win it, guess what?” He said, sitting next to Mike Greenberg. “You have to eat that.”
Do not do what Perkins did later that morning on First Take.
Perkins: “I come on here and it’s cool, right? Y’all can pull up Perk receipts and things to that nature. And then you give other people a pass like J-Will.”
Jason Williams: “I don’t get passes on this show.”
Perkins: “You had to, you had a receipt, too, because me and you both picked the Memphis Grizzlies to beat the Golden State Warriors, but I’m OK with that. I’m OK with that. Go ahead Stephen A. I know you’re about to have fun and do your thing. Go ahead.”
Stephen A. Smith: “First of all, I’m going to get serious for a second with the both of you, especially you, Perk, and I want to tell you something right now. Let me throw myself on Front Street, we can sit up there and make fun of me. You know how many damn Finals predictions I got wrong? I don’t give a damn. I mean, I got a whole bunch of them wrong. Ain’t no reason to come on the air and defend yourself. Perk, listen man. You were wrong. And we making fun, and Steph Curry making fun of you. You laugh at that my brother. He got you today. That’s all. He got you today.”
It’s absolutely great advice, and if you feel yourself getting uncomfortable over the fact that you were wrong, stop to realize that’s your pride talking. Your ego. And if people call you out for being wrong, it’s actually a good sign. It means they’re not just listening, but holding on to what you say. You matter. Don’t ruin that by getting defensive and testy.
WORTH EVERY PENNY
I did a double-take when I saw Chris Russo’s list of the greatest QB-TE combinations ever on Wednesday and this was before I ever got to Tom Brady-to-Rob Gronkowski listed at No. 5. It was actually No. 4 that stopped me cold: Starr-Kramer.
My first thought: Jerry Kramer didn’t play tight end.
My second thought: I must be unaware of this really good tight end from the Lombardi-era Packers.
After further review, I don’t think that’s necessarily true, either. Ron Kramer did play for the Lombardi-era Packers, and he was a good player. He caught 14 scoring passes in a three-year stretch where he really mattered, but he failed to catch a single touchdown pass in six of the 10 NFL seasons he played. He was named first-team All-Pro once and finished his career with 229 receptions.
Now this is not the only reason that this is an absolutely terrible list. It is the most egregious, however. Bart Starr and Kramer are not among the 25 top QB-TE combinations in NFL history let alone the top five. And if you’re to believe Russo’s list, eighty percent of the top tandems played in the NFL in the 30-year window from 1958 to 1987 with only one tandem from the past 30 years meriting inclusion when this is the era in which tight end production has steadily climbed.
Then I found out that Russo is making $10,000 per appearance on “First Take.”
My first thought: You don’t have to pay that much to get a 60-something white guy to grossly exaggerate how great stuff used to be.
My second thought: That might be the best $10,000 ESPN has ever spent.
Once a week, Russo comes on and draws a reaction out of a younger demographic by playing a good-natured version of Dana Carvey’s Grumpy Old Man. Russo groans to JJ Redick about the lack of fundamental basketball skills in today’s game or he proclaims the majesty of a tight end-quarterback pairing that was among the top five in its decade, but doesn’t sniff the top five of all-time.
And guess what? It works. Redick rolls his eyes, asks Russo which game he’s watching, and on Wednesday he got me to spend a good 25 minutes looking up statistics for some Packers tight end I’d never heard of. Not satisfied with that, I then moved on to determine Russo’s biggest omission from the list, which I’ve concluded is Philip Rivers and Antonio Gates, who connected for 89 touchdowns over 15 seasons, which is only 73 more touchdowns than Kramer scored in his career. John Elway and Shannon Sharpe should be on there, too.
Money Isn’t The Key Reason Why Sellers Sell Sports Radio
I started selling sports radio because I enjoyed working with clients who loved sports, our station, and wanted to reach fans with our commercials and promotions.
A radio salesperson’s value being purely tied to money is overrated to me. Our managers all believe that our main motivation for selling radio is to make more money. They see no problem in asking us to sell more in various ways because it increases our paycheck. We are offered more money to sell digital, NTR, to sell another station in the cluster, weekend remotes, new direct business, or via the phone in 8 hours.
But is that why you sell sports radio?
In 2022, the Top 10 highest paying sales jobs are all in technology. Not a media company among them. You could argue that if it were all about making money, we should quit and work in tech. Famous bank robber Willie Sutton was asked why he robbed twenty banks over twenty years. He reportedly said,” that’s where the money is”. Sutton is the classic example of a person who wanted what money could provide and was willing to do whatever it took to get it, BUT he also admitted he liked robbing banks and felt alive. So, Sutton didn’t do it just for the money.
A salesperson’s relationship with money and prestige is also at the center of the play Death of a Salesman. Willy Loman is an aging and failing salesman who decides he is worth more dead than alive and kills himself in an auto accident giving his family the death benefit from his life insurance policy. Loman wasn’t working for the money. He wanted the prestige of what money could buy for himself and his family.
Recently, I met a woman who spent twelve years selling radio from 1999-2011. I asked her why she left her senior sales job. She said she didn’t like the changes in the industry. Consolidation was at its peak, and most salespeople were asked to do more with less help. She described her radio sales job as one with “golden handcuffs”. The station paid her too much money to quit even though she hated the job. She finally quit. The job wasn’t worth the money to her.
I started selling sports radio because I enjoyed working with clients who loved sports, our station, and wanted to reach fans with our commercials and promotions. I never wanted to sell anything else and specifically enjoyed selling programming centered around reaching fans of Boise State University football. That’s it. Very similar to what Mark Glynn and his KJR staff experience when selling Kraken hockey and Huskies football.
I never thought selling sports radio was the best way to make money. I just enjoyed the way I could make money. I focused on the process and what I enjoyed about the position—the freedom to come and go and set my schedule for the most part. I concentrated on annual contracts and clients who wanted to run radio commercials over the air to get more traffic and build their brand.
Most of my clients were local direct and listened to the station. Some other sales initiatives had steep learning curves, were one-day events or contracted out shaky support staff. In other words, the money didn’t motivate me enough. How I spent my time was more important.
So, if you are in management, maybe consider why your sales staff is working at the station. Because to me, they’d be robbing banks if it were all about making lots of money.
Media Noise: BSM Podcast Network Round Table
Demetri Ravanos welcomes the two newest members of the BSM Podcast Network to the show. Brady Farkas and Stephen Strom join for a roundtable discussion that includes the new media, Sage Steele and Roger Goodell telling Congress that Dave Portnoy isn’t banned from NFL events.