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Virgin Galactic’s Space Odyssey Helps Cable Ratings Take Off



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One of the notable news stories of the past week was when Virgin Galactic launched founder Richard Branson, chief astronaut instructor Beth Moses, lead operations engineer Colin Bennett and government affairs vice president Sirisha Bandla into space in a suborbital spaceflight aboard the aerospace company’s VSS Unity spacecraft on the morning of Sunday, July 11. 

The one-hour space trip launched from Spaceport America in New Mexico at 10:51 a.m. ET and had traveled more than 50 miles above Earth, which the U.S. government considers to mark the boundary of outer space.

Branson proclaimed, “To the next generation of dreamers: If we can do this, just imagine what you can do.”

For coverage of the event, Fox News Channel edged just past CNN in total viewers during the 11 a.m.-noon hour, 1.479 million to 1.444 million (CNN’s most-watched hour of the week), according to Nielsen Media Research; it was vice versa between the two networks based on the key adults 25-54 demographic: CNN 275,000, Fox News 227,000. MSNBC trailed both cable news outlets with 1.116 million total viewers and 189,000 adults 25-54 — yet, this delivery was well above the network’s usual weekend figures.

Later on July 11, CNN debuted the first two episodes of its eight-part documentary series “History of the Sitcom”. Their initial telecasts topped all of cable news within the 9-11 p.m. time slot:

9-10 p.m.

  • History Of The Sitcom “Part 1: A Family Matter” (CNN) 1.399 million viewers
  • The Next Revolution (FOXNC) 1.279 million viewers
  • The Week with Joshua Johnson (MSNBC) 0.470 million viewers

At 10 p.m., part two of “History Of The Sitcom”, entitled “Sex & The Sitcom”, drew 1.257 million viewers. It aired opposite re-airings of Fox News’ “Sunday Night In America” (947,000) and MSNBC’s “American Voices” (405,000).

Also on July 11: HLN’s crime docuseries “Forensic Files II” premiered its second season with back-to-back original episodes. The 10-11 p.m. hour averaged 176,000 adults 25-54, besting the entire Sunday prime times of each Fox News Channel (150,000) and MSNBC (approximately 60,000).

Here are the cable news averages for July 5-11, 2021 — cable’s best mark for the week in total viewers based on total day was by Fox News Channel; the 21st consecutive week FNC has accomplished this feat.

Total Day (July 5-11 @ 6 a.m.-5:59 a.m.)

  • Fox News Channel: 1.175 million viewers; 193,000 adults 25-54 
  • MSNBC: 0.752 million viewers; 100,000 adults 25-54
  • CNN: 0.598 million viewers; 125,000 adults 25-54

Prime Time (July 5-10 @ 8-11 p.m.; July 11 @ 7-11 p.m.)

  • Fox News Channel: 2.046 million viewers; 309,000 adults 25-54
  • MSNBC: 1.266 million viewers; 156,000 adults 25-54
  • CNN: 0.833 million viewers; 184,000 adults 25-54

Top 10 most-watched cable news programs (and the top CNN program with their respective associated rank) in total viewers:

1. Tucker Carlson Tonight (FOXNC, Thu. 7/8/2021 8:00 PM, 60 min.) 3.229 million viewers

2. Tucker Carlson Tonight (FOXNC, Tue. 7/6/2021 8:00 PM, 60 min.) 3.153 million viewers

3. Tucker Carlson Tonight (FOXNC, Wed. 7/7/2021 8:00 PM, 60 min.) 3.083 million viewers

4. Hannity (FOXNC, Thu. 7/8/2021 9:00 PM, 60 min.) 2.770 million viewers

5. Hannity (FOXNC, Wed. 7/7/2021 9:00 PM, 60 min.) 2.767 million viewers

6. The Five (FOXNC, Thu. 7/8/2021 5:00 PM, 60 min.) 2.622 million viewers

7. Hannity (FOXNC, Tue. 7/6/2021 9:00 PM, 60 min.) 2.564 million viewers

8. The Five (FOXNC, Wed. 7/7/2021 5:00 PM, 60 min.) 2.528 million viewers

9. Tucker Carlson Tonight (FOXNC, Fri. 7/9/2021 8:00 PM, 60 min.) 2.508 million viewers

10. The Five (FOXNC, Tue. 7/6/2021 5:00 PM, 60 min.) 2.473 million viewers

11. Rachel Maddow Show (MSNBC, Wed. 7/7/2021 9:00 PM, 60 min.) 2.371 million viewers

47. Reliable Sources (CNN, Sun. 7/11/2021 11:00 AM, 60 min.) 1.444 million viewers

54. History Of The Sitcom “A Family Matter” (CNN, Sun. 7/11/2021 9:00 PM, 60 min.) 1.399 million viewers

Top 10 cable news programs (and the top CNN and HLN programs with their respective associated ranks) among adults 25-54:

1. Tucker Carlson Tonight (FOXNC, Wed. 7/7/2021 8:00 PM, 60 min.) 0.550 million adults 25-54

2. Tucker Carlson Tonight (FOXNC, Thu. 7/8/2021 8:00 PM, 60 min.) 0.518 million adults 25-54

3. Tucker Carlson Tonight (FOXNC, Tue. 7/6/2021 8:00 PM, 60 min.) 0.511 million adults 25-54

4. Tucker Carlson Tonight (FOXNC, Fri. 7/9/2021 8:00 PM, 60 min.) 0.492 million adults 25-54

5. Hannity (FOXNC, Wed. 7/7/2021 9:00 PM, 60 min.) 0.418 million adults 25-54

6. Hannity (FOXNC, Thu. 7/8/2021 9:00 PM, 60 min.) 0.416 million adults 25-54

7. The Five (FOXNC, Thu. 7/8/2021 5:00 PM, 60 min.) 0.389 million adults 25-54

8. Hannity (FOXNC, Fri. 7/9/2021 9:00 PM, 60 min.) 0.353 million adults 25-54

9. Rachel Maddow Show (MSNBC, Wed. 7/7/2021 9:00 PM, 60 min.) 0.349 million adults 25-54

10. The Five (FOXNC, Wed. 7/7/2021 5:00 PM, 60 min.) 0.347 million adults 25-54

29. Anderson Cooper 360 (CNN, Tue. 7/6/2021 8:00 PM, 60 min.) 0.284 million adults 25-54

124. Forensic Files II “The Obsession” (HLN, Sun. 7/11/2021 10:00 PM, 30 min.) 0.182 million adults 25-54

Source: Live+Same Day data, Nielsen Media Research

News Television

Donald Trump Takes Shot at Fox News, Suggests CNN Go Conservative

Trump went after Fox News, saying the news outlet isn’t what it used to be in his eyes.



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Last week, radio host Dinesh D’Souza went after Fox News, claiming that the network is suppressing his new film called “2,000 Mules.” 

“Several Fox hosts want to have me on to discuss the movie but the network is blocking them. Incredibly a ‘news network’ is blocking coverage of the biggest news story in the country!” D’Souza tweeted

Then this past weekend, former President Donald Trump went after Fox News, saying the news outlet isn’t what it used to be in his eyes. Trump spoke out against Fox News, arguing that the network “won’t even show or discuss” the 2020 election fraud documentary “2000 Mules.” 

“Fox News is no longer Fox News,” Trump posted on his TruthSocial account. “They won’t even show or discuss the greatest & most impactful documentary of our time, ‘2000 Mules.’ The Radical Left Democrats are thrilled – They don’t want the TRUTH to get out.”

Furthermore, the former president recommended that CNN “go conservative” and take Fox News’ place as the go-to channel for those looking to consume a new conservative media outlet. 

“CNN should go Conservative and take over the greatest, strongest, and most powerful BASE in U.S. history,” Trump stated. “Nobody is watching CNN’s Fake News now so, as I say, what the hell have they got to lose? Sadly, they’re too stupid to make the change!”

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News Television

Stephanie Ruhle Has No Pity for Crypto Investors Amid Decline

Ruhle, a former investment banker, told crypto investors on “Morning Joe” not to expect any government help or relief.



For those who dabble in cryptocurrency, MSNBC anchor Stephanie Ruhle has little sympathy for investors following the last week’s collapse in the value of digital coins.

During a segment on Friday’s edition of “Morning Joe,” “The 11th Hour” host, a former investment banker, also told crypto investors not to expect any government help or relief. 

She added that they have only themselves to blame for purchasing the unstable currency over more conventional assets.

“Let’s remember: The entire basis of crypto is secrecy. It is decentralization. It’s ‘Don’t tread on me. I don’t want the government. I don’t want establishment,’ so this is very much a ‘Buyer beware’ [situation],” Ruhle said, per Mediaite

On Thursday, Cryptocurrencies crashed following the tumble of TerraUSD, a so-called stablecoin, with bitcoin plunging to a 16-month low of around $25,400.

Crypto assets have also been swept up in the broad selling of uncertain investments on concerns regarding high inflation and increasing interest rates.

Ruhle stated the fall of the crypto market is distinct from the 2008 recession when large investment companies proceeded to go under and needed to be saved by the government.

“You won’t have institutions at risk here, but millions and millions of individuals, many of whom have never invested in the markets, many of whom have borrowed to bet big in crypto, losing enormous amounts of money, so what’s going to happen?” Ruhle said.

“Are people going to turn around and say, ‘The government needs to help me. I need to be bailed out for this’?”

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News Television

Abby Phillip Calls Out Tucker Carlson for Pushing “White Replacement” Theory

Phillip is calling out Carlson for pushing the “White replacement” conspiracy theory, which alleged Buffalo mass shooter Payton Gendron glorified in a manifesto.



In the wake of Saturday’s mass shooting in Buffalo, CNN’s Abby Phillip is calling out Fox News host Tucker Carlson for pushing the “White replacement” conspiracy theory, which alleged shooter Payton Gendron glorified in a manifesto.

Phillip moderated a panel on “Inside Politics Sunday” where she conjured Rep. Adam Kinzinger’s (R-IL) callout of Rep. Elise Stefanik (R-NY) for promoting the far-right conspiracy theory. The theory pushes the notion that there is a scheme to replace White people with immigrants. 

“Over the weekend, Adam Kinzinger highlighted the no. 3 Republican in the house, Elise Stefanik’s use of the White replacement theory,” Phillip said. 

“In an ad, he wrote, ‘Did you know Stefanik pushes white replacement theory? The no. 3 in the House GOP, Liz Cheney, got removed for demanding the truth. The Republican leader should be asked about this.”

Furthermore, she stated that the politician isn’t the only one pushing this plot, leading to her criticism of Carlson. 

“It’s not just Elise Stefanik. If you watch Fox News, this is the mainstay of their primetime hours. Tucker Carlson discusses it in sometimes euphemistic form, but not really all that euphemistic,” Phillip added. 

“This policy is called the great replacement, the replacement of legacy Americans with more obedient people from far away countries.”

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