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Schlereth & Evans Boost 104.3 The Fan in Denver Spring Book

“Mark Schlereth and Mike Evans ranked 1st with a 6.8 share for The Fan. They outperformed the radio station’s overall number.”

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Photo Credit: Denver Business Journal

Sports radio listening in Denver has been down compared to last year. Which is odd when you consider a few factors. First, we were in a pandemic last spring operating without sports. Secondly, the Nuggets just turned in a strong season, advancing to the second round of the NBA Western Conference playoffs led by league MVP Nikola Jokic, the Colorado Avalanche played into the 2nd round of the Western Conference playoffs, the Colorado Rockies returned to the diamond (the MLB All-Star game was just held here too but that’s for the next book), and interest in the Broncos remains a year-long obsession. You’d think the Nielsen gods would be shining brighter on the city in 2021 vs. 2020, but such is life in a PPM world.

Despite shares being down from where they’ve been previously, the quarter still produced a number of positives. For 104.3 The Fan, the station finished 5th with Men 25-54 in weekday prime (M-F 6a-7p) with a 4.9 share. KOA, which features a mix of sports and news was 19th in prime with a 2.1 share. Altitude Sports Radio was 24th with a 1.6.

In mornings, Mark Schlereth and Mike Evans ranked 1st with a 6.8 share for The Fan. They outperformed the radio station’s overall number. The station’s midday team of “Orlando and Sandy” were 9th with a 3.5, the second midday show featuring Brandon Stokley and Zach Bye performed better with a 4.6 share, good enough to secure 7th place. Afternoons saw “The Drive with Tyler Polumbus and DMac” finish 8th with a 4.4 share, and during the evening hours, “Nick and Cecil” were 23rd with a 1.2 while “The Fan Late Night with Shawn Drotar” was 16th with an 0.8.

For KOA, their weekday prime sports programs were in the same neighborhood as far as share and ranking positions are concerned. “Logan and Lewis” were 25th with a 1.2 during their midday slot, “Big Al and Jojo” finished 24th with a 1.3 share during the afternoon. The station’s best sports talk ratings performance for the quarter came in evenings. The combination of Colorado Rockies baseball and “Broncos Country Tonight with Ryan Edwards and Benjamin Allbright” ranked 20th with a 1.8 share.

Meanwhile, Altitude Sports Radio enjoyed two great stories this quarter. First, the station beat The Fan and KOA at night (M-F 7p-12a), finishing 9th with a 3.0 share. Altitude also got a nice boost from the afternoon team of Nate Kreckman and Andy Lindahl. The PM drive program produced a 2.3 share to finish the book in 16th place. Similar to ‘Schlereth and Evans’, ‘Nate and Andy’ outperformed their radio station’s overall prime number. “Mornings with Moser, Lombardi, and Kane came in 25th with a 1.1 share during 7a-10a, and middays (10a-2p) with “Harris, Hastings and Dover” finished 28th with a 1.0.

What’s been interesting to follow so far is how the brands have performed between the 2021 winter and spring books.

For 104.3 The Fan, their weekday prime, morning show, afternoon show, and one midday show were all lower quarter to quarter. Stokley and Zach bucked that trend picking up one tenth. The positive for The Fan, they were playing with higher numbers than the others so they could afford some slippage. With football season around the corner, and the station typically strong in the summer and winter books, they’ll be counting on ears returning to the dial to lift them back up.

For KOA, their daytime sports talk shows remain relatively unchanged from the winter book. Evenings though gained ground, which is expected when live baseball play by play returns to the dial. If the Broncos turn in a good season and the station can carry over some of that cume to its weekday shows, it could help add a few positives for the final two books of the year.

Wrapping up with Altitude, they’ve got a few stories to feel good about. Kreckman and Lindahl added 1.5 shares from winter to spring. Moser, Lombardi and Kane picked up three tenths, middays tacked on one tenth, and nights held steady with the same share and ranking leading the market. Prime grew too by seven tenths of a point. The challenge, the evening number will likely dip during the summer due to no Nuggets and Avalanche games. If the station’s shows can lure some ears during football season and add back Avs and Nuggets fans when each team’s season starts, they could continue growing.

Sports Radio News

KNBR’s ‘Murph and Mac’ Talk Barry Bonds’ Baseball Hall of Fame Exclusion

The Athletic’s Andrew Baggarly joined the show to explain Hall of Fame balloting in baseball’s steroid era.

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KNBR

Amid the current team owners’ lockout, now the longest in Major League Baseball history, the sport is still generating publicity. But the headlines have nothing to do with the labor dispute between the owners and players.

Generating debate is the controversial omission of Barry Bonds and Roger Clemens from being elected to the National Baseball Hall of Fame in Cooperstown, New York in their final year of eligibility.

This year, 394 members of the Baseball Writers’ Association of America (BBWAA) voted in the election, with former Boston Red Sox slugger David Ortiz being the only player on the ballot to surprass the required 75 percent threshold. Ortiz received 77.9 percent of the vote in his first year of eligibility.

Bonds and Clemens both allegedly used performance-enhancing drugs during their careers, significantly impacting their candidacies for baseball immortality. There was outrage in many corners of the baseball world Tuesday night following the announcement, and widespread disappointment from fans of the game who feel that an apparent “blemish” on baseball history is trying to be forcibly erased rather than remembered.

On Wednesday morning, Murph & Mac on San Francisco’s KNBR welcomed The Athletic’s Andrew Baggarly to their program to discuss the exclusion of Bonds from Cooperstown and the negative perception the voting process is receiving by members of the media and fans alike.

“In 2014, the Hall of Fame sort of unilaterally changed its rules and reduced the time you can be on the writers’ ballot from 15 years to 10,” Baggarly explained. “There’s no doubt that was intentional to clear the way for steroid-era players that would otherwise linger on the ballot forever.”

Bonds is widely regarded as one of the best hitters to ever take the field, and is baseball’s current record holder for both the most career home runs (762) and the most single-season home runs (73). He also won the National League Most Valuable Player award a record seven times, also receiving 14 All-Star Game selections and 12 Silver Slugger awards.

“When I hear guys like Chris Russo tsk-tsk… Bonds for using steroids, [I say] ‘What, are you kidding me?’” said Brian Murphy, co-host of the Bay Area morning drive program. “How widespread it was in the game, how owners and GMs and team presidents never told players that they would be facing penalties and kept giving them money, and everyone collectively participated? Now, [it’s] ‘No, Mr. Bonds, you can’t do that.’”

For those who are not members of the BBWAA, the perception of the Hall of Fame announcement has generated negative publicity for Major League Baseball during an already-contentious negotiation towards a new collective bargaining agreement. Baseball’s all-time home run leader in Bonds and a seven-time Cy Young Award winner are barred from Cooperstown – for now.

There is another way in, but it is sure to cause even more public controversy, according to Baggarly.

 “Now [Bonds] goes to the committees,” outlined Baggarly. “All of [these] committees meet twice every five-year period. It just so happens that the Today’s Game Committee will meet at the Winter Meetings in December… and they can consider as many as 10 individuals [for the Hall of Fame]… Can you imagine if the panel who elected Commissioner Bud Selig will be the same people who don’t elect Bonds? If you think the writers are getting blasted, just wait.”

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Sports Radio News

Parker Hillis Upped To APD At 104.3 The Fan

“Hillis has been at The Fan since April of 2019.”

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All on-air talent at 104.3 the Fan in Denver now reports to Parker Hillis. He has been promoted to become the assistant program director of that station and ESPN Denver 1600.

“Parker has been critical to the success of our Bonneville Denver sports properties,” 104.3 The Fan and ESPN Denver 1600 Program Director Raj Sharan said in a press release. “He’s absolutely earned this opportunity to take on increased responsibilities managing our sports stations on a daily basis.” 

Hillis has been at The Fan since April of 2019. He came from Dallas, where he worked for Audacy’s 105.3 The Fan.

With the promotion, the station is now looking for a new executive producer. Parker Hillis will oversee that search.

“I’m excited to work with our hosts in a greater capacity on a day-to-day basis,” Hillis said. “The opportunity to lead collaborative efforts among our amazingly talented team is truly an honor.” 

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Sports Radio News

Doug Gottlieb Calls Out Jeff Passan, Others Arguing For Barry Bonds in Hall of Fame

“Tell me a museum that puts an artist in it who cheated, who takes credit for what someone else did. Do you think it would hang in the Louvre?”

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The Baseball Hall of Fame election results were announced Tuesday evening with some big names up for induction. Most notably, David Ortiz was elected while longtime nominees Roger Clemens and Barry Bonds were once again snubbed.

Many fans and media personalities believe Bonds specifically should have been inducted because of his on-the-field accolades and achievements. They seem to believe his alleged steroid usage is irrelevant. or at least not worth the snub.

Doug Gottlieb, on his Fox Sports Radio show, took the Hall of Fame’s side and called out ESPN’s Jeff Passan, who advocated for Bonds on television. The host used several analogies to explain why society does not honor those who have cheated in their respective fields. 

“The core of what you are as an athlete is how hard you work,” said Gottlieb. “You’ve got natural ability, how can you get better, and at some point you come to that end. Clemens and Bonds robbed Father Time, and they robbed baseball. Shame on you, Jeff Passan, calling it a museum. Tell me a museum that puts an artist in it who cheated, who takes credit for what someone else did. Do you think it would hang in the Louvre?”

Gottlieb makes a strong argument. As he mentioned, Bonds not only broke the rules but was also caught. While other players who used steroids may have snuck in somehow, Gottlieb compared it to being pulled over for speeding.

“It’s like you get caught speeding,” he said, “somebody else was going 90 and zips past you five minutes before you were speeding, and you’re sitting there going like ‘Yeah, I was speeding but that guy was going faster.’ That doesn’t actually work in real life.”

You can listen to the rest of Gottlieb’s thoughts at the Fox Sports Radio website.

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