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Bally’s Makes SportsRadar Stats Partner

The deal bolsters Bally’s online sportsbook technology.

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Courtesy: Bally Sports

Bally’s Corp. is upping the ante on their sports betting data. According to Sportico, the company announced a five-year partnership with SportRadar. The deal gives them access to SportRadar’s sportsbook technology to bolster their presence in the online sportsbook arena.

The sports analytics company now allows access to their pregame and in-game odds for Bally’s, plus additional assets like stats packages and live score widgets. All of this technology has SportsRadar’s data suite built into it. The suite keeps up-to-date live information on sports leagues from around the globe. 

Bet365 and William Hill have similar relationships with SportRadar. The Athletic also uses the service, providing in-depth statistical analysis to their content team.

“This partnership provides us with a comprehensive suite of betting data, which will allow us to enhance our products and content offerings,” Bally’s Corp.’s senior vice president of strategy and interactive Adi Dhandhania said in a statement. “We look forward to continuing to execute on our online sports betting and interactive gaming expansion strategy.”

Bally’s is just getting started on the mobile sportsbook front. They unveiled the first one in Colorado this May and have a beta version of their Bally Bet technology, which launched in Iowa last month.

With the prevalence of mobile phones and the hassle of going into a brick-and-mortar sportsbook, online wagering looks like the gambling avenue to invest in. Many competitors have sprung up, from DraftKings to Fanduel and Fox Bet. Bally’s is relying on its brand recognition to help spur future growth.

Many sports fans in America see the Bally’s logo on highlights and game broadcasts consistently after purchasing naming rights to 21 of Sinclair’s regional sports networks. In addition to that deal, Bally’s also purchased sports betting platform Bet.Works for $125 million and fantasy platform Monkey Knife Fight for $90 million within the past year.

Sports Online

Uncle Chaps Signs Extension With Barstool

“The Marine worked as a bomb-sniffing K9 handler during the Iraq War.”

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Courtesy: Barstool Sports

Matthew Mitchell is signing with Barstool Sports for the next four years. More commonly known by his nickname, Uncle Chaps, Mitchell extended his current deal with the company on Thursday.

The comedic voice is an Iraq War veteran who has hosted podcasts and blogged for the company since 2016.

“Personal News: signed a 4-year contract extension with Barstool this morning. Glad to continue working at a place that allows me to be me without reservation. Viva.” Chaps tweeted on Thursday.

The host makes appearances on Pardon My Take from time to time and is also the host of Zero Blog Thirty and The Podfathers. The Marine worked as a bomb-sniffing K9 handler during the war. He fought in over 40 gunfights and carried out over 100 raids before being medically discharged after being shot in the arm.

Uncle Chaps received a Purple Heart Medal for his bravery and landed his dream job at Barstool.

“I first started reading Barstool when I was at Marine Corps Base Quantico about 7 years ago,” Chaps wrote in his debut article for Barstool five years ago. “So I’m f*cking amped to be writing here now. Despite what this first post makes it seem like, I’m not here to be the token military barstool bro. That’s the last thing I want, and I’m sure it’s the last thing the readers want as well.”

His first day at Barstool just happened to coincide with his “Alive Day.” 

“Alive Days, in some circles, are celebrated more than birthdays,” Chaps wrote in his initial blog. “Alive Days are the days when people who were wounded in combat celebrate being, well, alive. For me, that day is July 31st.”

Barstool hired Uncle Chaps around the same time they moved headquarters from Boston to NYC and now he is staying around for another extended stretch.

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Sports Online

LeBron James Creating Exclusive Content For Clubhouse

“Clubhouse users had to be either invited or pushed through a waitlist up until last month when the app became available to everyone.”

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Courtesy: Clubhouse

LeBron James and Clubhouse have struck a deal. The NBA superstar’s media company, the SpringHill Company, has entered into an agreement with Clubhouse to produce live rooms and content for the app.

SpringHill is rolling out various shows and rooms on the platform aimed at elevating the conversations happening in and around sports.

“Clubhouse and SpringHill share a focus on empowering creators and celebrating culturally relevant moments,” says Sean Brown, Head of Sports at Clubhouse. “I’m proud to welcome SpringHill to the Clubhouse family and partner with them to bring their distinct perspectives on sports culture and inspiring conversations to the global community at Clubhouse.”

Clubhouse is a live audio app that allows users to create “rooms” and discuss topics with interested users. The platform is similar to Twitter Spaces and Spotify’s GreenRoom, which used to be a sports-focused version of this platform and has expanded to all topics.

The project begins on Thursday, Sept. 16, when UNINTERRUPTED’s Certified Buckets show hosts a live room previewing the 2021-22 NBA season. Next up is a show on Monday, Sept. 20, focusing on the evolution of black quarterbacks from a varied group of former black quarterbacks.

The Monday and Thursday show schedule picks back up with a discussion on new music releases everyone is talking about with a roundtable of hip-hop minds. They also have other shows planned diving into “Everything You Need to Know About NCAA NIL” and “Life Begins When The Game Ends,” diving into how athletes transition from life in the pros to life as a civilian.

Clubhouse users had to be either invited or pushed through a waitlist up until last month when the app became available to everyone. Now, they have inked a deal with two of the most influential NBA voices in James and Maverick Carter. 

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Sports Online

BetRivers, PlaySugarHouse Launch Sports Betting CityCasts

These podcasts will start this month focusing on several local markets specific to each host’s home market.

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Sports betting fanatics may have just gotten their one shop stop for all of their gambling content.

Rush Street Interactive has announced they are premiering city specific sports betting audio and video podcasts across the U.S. for BetRivers and PlaySugarHouse brands. These podcasts will start this month focusing on several local markets specific to each host’s home market.

”These CityCasts are locally focused, which is consistent with our strategy to offer our players Hometown Sportsbooks.” said Richard Schwartz the CEO of RSI.

There are currently RSI CityCasts in 4 cities including Chicago, Detroit, Pittsburgh, and Philadelphia. CityCasts are set to launch in 4 more cities in the coming weeks including New York, Denver, Washington D.C., and Los Angeles.

RSI has already added some big names in sports media for these new markets, including Mark Schlereth who was named as a brand ambassador for the Denver market earlier this month.

”The hosts’ expert analysis will assist BetRivers and PlaySugarHouse bettors in making knowledgeable sports betting decisions, whether they’re experienced or brand new to the action.” added Schwartz.

This new podcast series will be widely available on nearly every streaming platform, including the BetRivers and VSiN websites, for fans of every market to get their fix in the world of sports betting content.

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