NBC’s ratings projections for the Tokyo Olympics are not being met. That can be for a myriad of reasons, but long tape delays for primetime coverage of top events and just a general lack of excitement for the events being played in front of virtually no one and in the midst of a pandemic seem to be two of the top factors. Whatever the case, this is not what advertisers signed up for and they are letting the network know it.
Sportico’s Anthony Crupi reports that NBC is trying to make those advertisers happy with some additional spots on the house. It isn’t that the Olympics are a ratings disaster. Compared to other sports in 2021, the only sport that has consistently delivered more viewers is the NFL. But the numbers aren’t what NBC promised.
The 2016 Games in Rio de Janeiro delivered an average of 30.7 million viewers across all of NBC’s platforms for the first four nights of competition. Tokyo has seen a 43% drop in audience. Even with more access to the games and more platforms on which to watch them, NBC has only been able to deliver an average audience of 17.5 million.
Tokyo is also facing a lack of star power compared to previous Olympics. Even before Simone Biles withdrew from gymnastics competition, NBC was already having to figure out how to fill the hole left by the retirements of Michael Phelps and Usain Bolt.
One agency told Crupi that NBC seems to be avoiding selling off whatever inventory is left both digitally and on air. Those instead have been used as make good spots for unhappy advertisers.
Between Peacock, NBCSN, and NBC’s website, Olympic competition is on 24 hours a day in 2021. That creates a large amount of inventory that did not exist for previous games. The network says that as a result, it is not in danger of running out of “Audience Deficiency Units,” which can be used to pacify unhappy advertisers.
Louis Riddick Explains How MNF Production Meetings Work
“Riddick expounded more on the production meetings with coaches, including one with a particular Bay Area play-caller.”
The Monday Night Football campaign is in full swing, and The Athletic’s Robert Mays had MNF analyst Louis Riddick on The Athletic Football Show to discuss his weekly routine for putting on a top-notch broadcast.
Riddick dove into the process each week and discussed which coach has impressed him the most during his time in the booth. Tuesdays are a rest and recovery day after traveling home — then the process starts on Wednesday.
“We kinda have a, from a booth perspective, between Steve Levy, Brian Griese, myself, and then Phil Dean the producer and Jimmy Platt, the director. Us five get together and just discuss the previous week’s game and whatever we want to bring up that is positive or negative,” Riddick described to Mays on the show.
The brain trust discusses play breakdowns, production, and situations that popped up during the game. Next up is choosing the important voices for the next game that they want to speak to.
“We give Phil the list of coaches and players that we think are important to talk to,” Riddick said. “He sends that into that team’s PR department, and then usually they say yay or no. Most teams are very, very good with giving us the players that we want because it’s better for them. They know the more we highlight them, the better it is for them.”
Riddick expounded more on the production meetings with coaches, including one with a particular Bay Area play-caller.
“I would say our meeting with [San Francisco 49ers head coach] Kyle Shanahan,” Riddick answered. “Before we did the Bills game down in Arizona because they had to move from Santa Clara because of what was happening was some of the best football conversations I’ve ever had in my life, quite honestly. From team building, coach-player relationships, X’s and O’s, the opponent, what he learned from his father, what he feels specifically that running backs need to have and why… It was fricken incredible, incredible.”
Riddick can be seen on Monday Night Football breaking down all the action throughout the 2021 NFL season. Listen to the full episode here.
Women in Sports Media Celebrate Kate Scott Joining 76ers
“The west coast native is heading east to continue pursuing her dreams, and she received a ton of support from the women throughout sports media this week.”
Kate Scott is breaking new ground, and the sports broadcasting community took notice.
Scott joined Lisa Byington as the only full-time female voices of NBA franchises when the Philadelphia 76ers announced her addition this week. She replaces longtime TV play-by-play voice Marc Zumoff.
“Being the voice of the 76ers is a dream come true,” Scott said to NBC Sports Philadelphia. “As a kid playing hoops alone in my driveway, I actually used to imagine I was Allen Iverson; the clock would wind down in my head, people would scream, ‘You’re too small! You don’t belong!’ But I’d fade away, hit the shot, and the crowd in my mind would go wild.
“To now get the opportunity to be the voice of that team is incredible, and I look forward to earning the respect and trust of the phenomenal city of Philadelphia, and 76ers fans everywhere, one call and one game at a time.”
Scott seemingly busts down barriers every year. She recently became the first woman to call Olympic men’s basketball as part of NBC Sports’ coverage of Tokyo 2020, where she covered both men’s and women’s games.
“Kate’s energy, passion, and tremendous knowledge of the game of basketball made her the ideal candidate to usher in a new era of 76ers basketball on NBC Sports Philadelphia,” Philadelphia 76ers President of Business Operations Chris Heck said. “We’re thrilled that she’ll call our city home and look forward to the lasting connections and memories she’ll make with the best fans in sports. Kate and Alaa [Abdelnaby] are a dynamic broadcast pairing that 76ers fans will enjoy watching on the call this season and beyond.”
The west coast native is heading east to continue pursuing her dreams, and she received a ton of support from women throughout sports media this week.
ESPN Taking Sunday NFL Countdown To Foxboro
ESPN’s Sunday NFL Countdown show will be live from Gillette Stadium on October 3rd.
Tom Brady going against his former team the New England Patriots is something that every NFL fan will be front and center next Sunday. It seems that ESPN is no exception, as they have announced that Sunday NFL Countdown show will be live from Gillette Stadium on October 3rd.
Will ESPN bring in some Boston-centric guests? It is possible, although the Sunday NFL Countdown crew already features two former Patriots in Randy Moss and Tedy Bruschi and a former Boston College quarterback in Matt Hasselbeck. Even Rex Ryan is tangentially connected to the Patriots, having coached two of the team’s division rivals.
The dynamic between these charismatic former players and coach in a live show setting should be one that the fans should be very excited for.
For the live show, ESPN is encouraging all fans to come out to watch free of charge starting at 10 a.m EST. For those who come an hour early to the show, there will be a giveaway starting at 9 a.m.
Kickoff for the actual game will be at 8:20 p.m EST on NBC. In that way, this won’t feel entirely different from College GameDay at ESPN, with the show in the morning before all of the kickoffs and the big game not until primetime.