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Writer Pleads To Comcast CEO To Sell Golf Channel

“Shackelford acknowledge’s Roberts’ passion for golf, but writes that Comcast’s streaming-centric strategy is not a fit for the sport.”

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Brian Roberts, CEO of Comcast, is the recipient of an open letter from veteran golf journalist Geoff Shackelford. In his newsletter, The Quadrilateral, Shackelford writes that the best thing Roberts and his company could do for the sport would be to sell the Golf Channel.

“This is about the television boondoggle that’s becoming the new normal under Comcast:  NBC juggling golf audiences around to push the Peacock app,” he writes to explain the letter to his audience. “Throw in cuts and it’s all very bad for a sport so heavily relying on one corporation that increasingly seems bothered to spend and uphold its contractual obligations.”

Shackelford acknowledge’s Roberts’ passion for golf, but writes that Comcast’s streaming-centric strategy is not a fit for the sport. He calls golf “a background sport” and notes that while nearly 5 million watched the final round of The Open Championship on television, it was streamed by just over 160,000.

That is about the end of the niceties. From there, Shackelford declares that Comcast doesn’t belong in the content business and sneaks in a shot regarding the shuddering of NBCSN while suggesting that the Golf Channel be handed over to the PGA Tour.

Geoff Shackelford closes his letter by acknowledging golf’s resurgence amongst players. He notes that the pandemic has forced more people to take up outdoor recreation, including golf. Ideally, that should lead to more interest in watching golf on TV.

“The Golf Channel and its surrounding business interests should be enjoying residual success instead of losing share to upstart influencers on YouTube.”

Sports TV News

Pat McAfee Feels Good About His College Football MegaCast Debut

“I feel good going into the next one. I feel like we’ve learned from this first one,” he said.

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The College Football MegaCast featuring Pat McAfee and his daily YouTube show’s cast debuted on ESPN2 over the weekend, and McAfee is looking forward to the next edition.

On his show Monday, McAfee told co-host A.J. Hawk that he felt good about how the show went considering it was uncharted territory to be in.

“We had no idea how successful it would be,” McAfee said. “Like this is the first time we’re being judged in a different fashion. I don’t think we marketed it much, you know, because I don’t think we knew how it was gonna go.”

The alternate feed is being produced for ESPN by Omaha Productions, which is also responsible for the ManningCast which runs alongside the traditional Monday Night Football broadcast.

McAfee said this first show turned out to be a learning experience and that they started off on the right foot.

“I feel good going into the next one. I feel like we’ve learned from this first one,” he said. “We had no idea, it was very much of a roll of the dice. Going into the next one I think we’re gonna try and make it even grander and bigger, and I’m very excited for it.”

As for the style in which they covered the Clemson/N.C. State game, McAfee added that the giveaways and guest interactions added a lot of value.

“I think it’s the right way to watch a game, and to be honest I think it’s keeping us all invested as much and even more,” he said.

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Sports TV News

LA Clippers Sign New Contract with Bally Sports

The multi-year agreement will go into effect this season. Bally will carry 63 of the team’s 2022-23 regular season games.

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The Los Angeles Clippers will continue its relationship with Bally Sports, completing a new deal over the weekend to keep Bally as the team’s regional sports network.

The multi-year agreement will go into effect this season. Bally will carry 63 of the team’s 2022-23 regular season games. Additionally, 11 games will be carried by KTLA, giving the team some additional viewership reach. The remaining eight games will be broadcast on national television.

Brian Sieman will continue on as the play-by-play broadcaster for games, with Jim Jackson and Mike Fratello swapping the analyst chair. Jamie Maggio and Kristina Pink will be reporting.

According to the Los Angeles Times, all signs pointed to the team and the network hashing out a new contract.

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Sports TV News

ESPN’s NFL Programming Sees Big September Growth

For ESPN, September has been a really strong month with their NFL programming.

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For ESPN, September has been a really strong month with their NFL programming.

Sunday NFL Countdown is averaging 1.4 million viewers per show thus far in 2022. That up 15% from 2021’s first three shows of the NFL season. The season premiere – Sunday, Sept. 11 – averaged 1.6 million viewers, tying the network’s best Week 1 audience for the show since 2016 and is up 35% year-over-year.

NFL Live experienced large growth too. The episode airing after the first NFL Sunday, on Monday September 12, averaged 664,000 viewers which beat every NFL Live episode last season, including the most-watched episode on 2021 (December 17) which grabbed 635,000 viewers.

Monday Night Countdown is averaging 1.3 million viewers for its two, non-staggered September episodes, which aired in its traditional timeslot (6-8 pm).

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