Connect with us

Sports TV News

Sports Fuel Audience Growth For Network TV

“Nielsen gauged the data from June 25 to July 25.”

Published

on

Courtesy: NBC

Broadcast networks picked up a slight bump in Nielsen’s July gauge. The gain was minor, but the traditional networks accounted for 24% of the TV audience share in July. That same sector accounted for 23% of audience share in June. The gains came largely as a result of major sporting events including the NBA Finals on ABC and the Olympics on NBC.

Streaming also experienced a bump in the middle of summer, up from 27% in June. One note to add is the tracking period ended on July 25. That means a majority of Olympics coverage was not tallied, although this year’s games were some of the least viewed in history. Even with ratings down, the Olympics still produce much higher numbers than NBC’s usual mid-summer offering.

“Behind the scenes, sports also likely impacted streaming’s share,” senior vice president of product strategy at Nielsen, Brian Fuhrer, said. “This includes many of the Olympics highlights clips, which were posted on YouTube, where we saw some minutes increase. We’ll stay tuned for next month when we’ll have the full impact of the games to review.”

Overall, Cable is still the entertainment method of choice across the country. The medium made up 38% of the July audience, though it was a two-point drop from 40% the previous month. Miscellaneous TV usage such as gaming and physical media playback amassed a 10% share of the audience.

Streaming numbers settled in, with Netflix taking up 7% of all TV usage edging YouTube’s 6% finish for the top spot. Hulu notched 3% of the audience. Disney+ and Amazon’s Prime Video 2% each. Both are in hot pursuit of Netflix for the lead title. Every other streaming platform looped together makes up 8% of total TV usage.

Nielsen gauged the data from June 25 to July 25.

Sports TV News

NFL Considers Ending Pro Bowl Amidst Low Ratings

“Mark Maske of The Washington Post reports the future of the Pro Bowl was discussed on Tuesday during the owners’ meetings in Atlanta.”

Published

on

The NFL is obsessed with TV ratings. It isn’t a surprise that the league may not be willing to tolerate the Pro Bowl underperforming for much longer. 

In 2022, the NFL’s all-star game produced it’s lowest ratings in 16 years. Fewer that 7 million people tuned in to watch the game across ABC, ESPN and DisneyXD. 

“The (Pro Bowl) game doesn’t work,” NFL Commissioner Roger Goodell said Tuesday after the owners’ meeting in Atlanta. “We need to find another way to celebrate the players.”

There are two proposed alternatives that have been reported. The Washington Post says the league is considering launching a seven-on-seven competition. It would not include tackling or full clocks. The other report comes from Ian Rapport of the NFL Network. He says the league is considering hosting a series of skills competitions over the course of what would be branded an all-star week. The NFL has partnered with DirecTV in the past to present similar events during Super Bowl Week. 

No details have emerged or final decisions made. Mark Maske of The Washington Post reports the future of the Pro Bowl was discussed on Tuesday during the owners’ meetings in Atlanta.

Continue Reading

Sports TV News

Former Hulu Exec Michael Schneider Hired To Run Bally Sports+

“Schneider previously was VP of brand and content marketing at Hulu, where he had involvement in various marketing efforts for Hulu + Live TV.”

Published

on

Sinclair Broadcast Group and Diamond Sports Group have tapped Michael Schneider as the chief operating officer and general manager of Bally Sports+ when it launches this year.

Schneider will oversee the direct-to-consumer platform that will also be the hub for Bally Sports live programming.

Schneider previously was VP of brand and content marketing at Hulu, where he had involvement in various marketing efforts for Hulu + Live TV.

“Throughout his career, Michael has successfully launched and developed DTC streaming and service platforms and created immersive engagement experiences,” said Sinclair COO and president of broadcast Rob Weisbord. “He is a terrific addition to the team as we build out the Bally Sports+ offering, its exclusive content and passionate fan community.”

Even before Hulu, Schneider had a hand in streaming. He was a founding member of the PlayStation Vue launch team.

Continue Reading

Sports TV News

Marquee Sports Network Weighs Streaming Options Outside of Bally Sports+

“Marquee GM Mike McCarthy said to Sports Business Journal there’s no rush, but the network is hopeful they can have something in time for the 2023 season.”

Published

on

As Sinclair Broadcast Group prepares to launch Bally Sports+, its direct-to-consumer platform that will be home to Bally Sports live events, the Chicago Cubs are weighing their options for Marquee Sports Network, which the team co-owns with Sinclair.

Despite being under the Sinclair umbrella, Marquee is its own free-standing RSN from the rest of the Bally Sports networks across the country.

Marquee is readily available on a number of cable providers, but the only thing that’s really missing is its own standalone streaming platform for games. Marquee GM Mike McCarthy said to Sports Business Journal there’s no rush, but the network is hopeful they can have something in time for the 2023 season.

“We’re always interested in being on the cutting edge with the ultimate deliverable to our consumer,” McCarthy said. “But there isn’t any contractual clock ticking to make us feel that way. It’s how we’ve approached things from the beginning. Between our two ownership groups, there’s a lot of aggression to get it right. And I think you’ll see something along those lines shortly.”

The TV ratings will always be of top interest for MLB, especially regional ratings. But as the league has worked to embrace more streaming options for games, striking deals with Apple and Peacock for rights this season, it’s all about providing what the fans and viewers want.

“We now have the ability to do so much more, to properly tell the story of a 162-game season,” said Crane Kenney, Chicago Cubs president of business operations. Kenney was instrumental in the launch of Marquee. “We love baseball, we love the game, and we love the opportunity we have to share it with our fans in really deep ways.”

Continue Reading
Advertisement
Advertisement

Trending

Copyright © 2021 Barrett Media.