After years of shadow operation, sports betting is here to stay, and the NFL’s broadcasts are going to start capitalizing on the industry this fall. The league announced they are allowing betting ads on their game broadcasts for the first time this year.
The league has fought against the slippery slopes in sports betting for years but not anymore. NFL representatives signed licensing deals with FanDuel, DraftKings, and Caesars Entertainment worth around $1 billion over the next five years, per the Wall Street Journal.
Now, the league announced sportsbooks can use six television spots each broadcast to promote sports betting. The aforementioned companies are allowed to broadcast in these windows along with WynnBET, BetMGM, PointsBet, and Flutter’s Fox Bet property.
“We were focused on how we can include sports betting ads in a thoughtful way with sports betting going national now, with over half the population having access to sports betting,” NFL Chief Strategy Officer Chris Halpin told the Sports Business Journal. “How do we include it in a way to serve those fans and those partners, while also not overwhelming the game broadcasts?”
It’s hard to say whether fans would get turned off from the game by seeing more gambling promotions than say a liquor, beer, or medication ad. All of those commercial topics are synonymous with NFL Sundays, as the league has an official beer sponsor and added an official liquor sponsor for the first time this summer.
Sports betting is now legal in nearly half the country. The NFL went from supporting the losing side in the 2018 Supreme Court case that essentially legalized the vice nationwide, to now opening bidding wars for sports betting companies to show ads in between first downs.
The NFL is the most powerful sports league in America, and it’ll be sooner rather than later before they increase the betting ad limit. Money talks and sports betting is getting louder every passing day.
Russ Heltman is a daily news writer for BSM. He is the morning host and producer for 89.3 WMKV in Cincinnati, OH. He also works in gameday communications for FC Cincinnati and additionally contributes to the AllBengals blog for Sports Illustrated. Russ can be found on Twitter @RussHeltman11 or you can reach him by email at Heltmandm@yahoo.com.
Gus Johnson: ‘Nobody Ever Told Me I Was Doing It Wrong’
“I just want to delight in the excellence of these young men and women that I have the chance to call because I know it’s so important to them because it’s important to me.”
While fans get to hear Gus Johnson call big college football and college basketball games and get to see his reactions to memorable moments, he unfortunately never gets to see his own reaction, but he just enjoys being a part of sports, such as when he called Michigan-Ohio State for FOX this past Saturday.
Johnson was a guest on The Rich Eisen Show last week and he said while calling a game, he never wants to be too controversial and he appreciates that people choose to watch him during their times of relaxation.
“They say you never see yourself, you only see a reflection. You’ve never seen your face. You’ve only seen a reflection of your face as a human being. I can’t see myself. I would love to see myself during those moments because I sometimes don’t really understand the reaction. To me, I’m just watching the game, I’m a fan. I’m a journalist and I take that seriously, but more than anything, I’m just a fan of sports. Thank God for sports.
“People for the last almost 30 years have allowed me to come into their homes during their times of relaxation, rest, to spend time with their families. That’s important to me. When I call the game, I don’t want to be too controversial. I’m not trying to be 60 Minutes. I just want to delight in the excellence of these young men and women that I have the chance to call because I know it’s so important to them because it’s important to me. It connects you to great moments in your life and in your mind.”
Before he got to FOX, Johnson was at CBS Sports from 1995-2011 calling some memorable NCAA Tournament games and NFL games that went down to the wire. In an era where criticism can be found easily, Johnson told Eisen that he never received criticism about his broadcast style from any of his bosses:
“Nobody ever told me that I was doing it wrong. That’s one thing I loved about the CBS experience. At CBS Sports, we had different kind of broadcasters. Our leader back then and still is Jim Nantz. He had his own style. We had Verne Lundquist, we had Dick Enberg there during that time. Don Criqui was there during that time. Not one time did anybody ever tell me that I wasn’t doing it right. Nobody ever said ‘Gus, don’t do it that way’. I would get negative criticism when the Internet started, but not from my bosses.”
Ricky Keeler is a reporter for BSM with a primary focus on sports media podcasts and national personalities. He is also an active podcaster with an interest in pursuing a career in sports media. You can find him on Twitter @Rickinator555 or reach him by email at RickJKeeler@gmail.com.
Scott Hanson Clarifies NFL RedZone Missteps During Raiders/Seahawks
Hanson believed in the moment that CBS was airing the overtime period to a national audience. But due to NFL broadcasting rules, the game was only available on select stations.
NFL RedZone host Scott Hanson ruffled feathers for many football fans Sunday when he told viewers to switch from the channel to their local CBS affiliates to see the conclusion of the Las Vegas Raiders and Seattle Seahawks game.
Unfortunately, for both viewers and Hanson, the game was only being shown in a small portion of the country, with the rest of the nation’s CBS affiliates already airing 60 Minutes. The game was also available to NFL Sunday Ticket subscribers.
Hanson took to Twitter Sunday evening to explain what happened on the air and to apologize for the miscalculation.
Hanson believed in the moment that CBS was airing the overtime period to a national audience. But due to NFL broadcasting rules, the game was only available to stations in the Las Vegas, Fresno, Sacramento, Reno, Eugene, Portland, Boise, Seattle, and Spokane markets on the west coast. Additionally, the game was available in Chicago, Tampa, Atlanta, and Charlotte.
He apologized for the mistake and said he would have more details at a later date.
ESPN Creates ACC/SEC Challenge
The series will begin for the 2023-2024 season, launching with 28 games played between the two sports.
ESPN, in conjunction with the ACC and SEC, is slated to announce the creation of the ACC/SEC Challenge for men’s and women’s basketball.
The series will begin for the 2023-2024 season, launching with 28 games played between the two sports. That number will grow to 30 contests when the SEC expands for the 2025-2026 season.
Every game in the challenge will be aired on an ESPN platform, with each side hosting the same amount of home games.
The creation of the event comes on the heels of the Big Ten’s new media rights deal with FOX, NBC, and CBS, ending a nearly four-decade relationship with ESPN. The ACC/Big Ten Challenge began in 1999, with the SEC/Big 12 Challenging beginning in 2013. Both events will cease to exist following this season.