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Chris Wittyngham Is A Fancy Lad With A Variety Of Skills

“I was walking around Lake Tahoe at the American Century Championship and people were shouting ‘fancy lad’ at me. My co-workers at Inter Miami jeer me with ‘fancy lad.’ It’s inescapable.”

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Chris Wittyngham has always known the thoroughfare he wanted to travel was in sports media. While playing Madden as a kid, he recalled he would often listen to the announcers and think, “this is something I can do.” Like many in the field, he knew his destiny would not be providing the winning score, rather it would be painting the complexion of the score into the ears of his listeners.   

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Never lacking in eccentricity, Wittyngham has elicited Twitter reply firestorms for some of his revelations on The Dan Le Batard Show with Stugotz, of which he serves as a producer. For instance, rather than use the alarm on his phone or albeit-antiquated clock radio, “Witty” — as he is known on the show – uses the timer on his oven. He also drew shock and awe – and a slew of invitations – when he said if he is invited to a wedding, and if he is available to go, he will attend no matter what. Even his father was caught by surprise when his son told the crew he had never eaten a Snickers bar before, much to the chagrin of a football-playing Betty White, too, I’m certain.

Don’t let unorthodox quirks take away from his bona fides, however. Witty attended the prestigious University of Miami where he earned a degree in broadcast journalism. While many fresh-out-of-school journalists cut their teeth in small towns, banana republics, or blog spots, Wittyngham began his career as a host with 790 The Ticket in his hometown of Miami. His ascent in journalism looks less like the parable of the ever-patient tortoise, and more like The Price is Right yodeler, often leading Le Batard to refer to him as a “prodigy.”

Wittyngham has made a name for himself in sports radio, sure, but he doubles his workload in the soccer arena. He’s called matches for DAZN, beIN Media Group and TUDN. He currently calls Inter Miami CF matches, drawing praise last weekend for his call with the legendary Ray Hudson.

A consummate fan of soccer around the world, Wittyngham said he got into the beautiful game by watching wrap-up shows from Europe. Despite Stugotz’s myopic views on soccer taking hold in the U.S., Wittyngham is optimistic and offered his advice to Americans looking to brush up on the world’s most popular sport.

“I watched The Premier League Review Show and they would wrap the games and storylines and I would watch that show to pick up the jargon and who the best players and managers were,” he said. “MLS will grow and a lot of cities will have soccer teams. Go watch them, but if you’re going to follow the global and international game, start in one place. For me, it was England and the Premier League.”

His path in sports radio and soccer were seemingly clear, but it was a detour to the side that has further enhanced the young broadcaster’s visibility. Wittyngham co-hosted the popular Chelsea Mike’d Up podcast with Mike Ryan, executive producer for The Le Batard Show. The two are close due to their doting passions for soccer and their lifelong home of South Florida. When Le Batard, Stugotz, and “The Shipping Container” famously pulled their pirate ship’s anchor from ESPN, Ryan asked for Wittyngham’s assistance. 

The show was as or more popular than any sports radio show in the United States. Listeners have long-gravitated toward the show for its vulnerability, humor, honesty, and its role as a sort of “anti-sports sports radio show.” Funding was not going to be a problem due to the loyal audience that would follow the crew no matter what but leaving the Worldwide Leader posed some logistical challenges by way of hosting platforms and getting the content to its ever-eager audience. 

“It was announced they were going to leave, and around that time Mike reached out to me because of our experience with Chelsea,” Wittyngham said. “I have experience with podcast hosting and how to get the platform up while sustaining the bandwidth. Mike knew I had that experience, so I did the research and found our hosting service. It’s funny when you’re in that role, how many areas of the business it affects.”

Joining the show by way of his credibility and connections with members of the bustling enterprise at Meadowlark Media was easy. But what is it like to assimilate into the show whose listeners view the crew as part of not only their routine, but part of their extended family as well? After all, there is the “Stugotz Army,” the “Cote Calvary” for Chris Cote, and “Guillermo Mafia” for Billy Gil, among others. How has it been finding his place among the established members of the Shipping Container to endear himself to an impassioned fanbase?

“My experience has been overwhelmingly positive,” he said. “I find it enjoyable, interesting, intriguing that people enjoy the quirky things I bring up on the show. I have a healthy relationship with my Twitter replies to not take anything personally good or bad.

“It’s been different in one way to have scrutiny but to have a group of people immensely passionate about the work you’re doing. I was always careful that my role did not step on the show for what it is, a group singing from the same hymn sheet making music. Dan has been immensely encouraging, telling me ‘don’t feel like you’re doing too much or doing too little,’ making me feel comfortable. The way my intro was framed was helpful as well. They framed it around me being obnoxious and pompous of being a ‘fancy lad.’ From every standpoint, it’s been fun for me. It’s been incredibly fun.”

The “fancy lad” moniker” stems from Wittyngham’s proclivity to pull from his deep lexicon or to provide historical context for one of the topics de jour. Fans of the show from the ESPN days may remember the jingle that played each time Pablo Torre would say something bordering on the line of playfully pompous. The “Fancy Lad” soundbite that rings out, “Chris Wittyngham is a fancy lad,” comes from the same tree, leading to shirts and memes galore. At times, he will even get a catcall or two with the nickname, but it does not bother Witty in the slightest.

“I was walking around Lake Tahoe at the American Century Championship and people were shouting ‘fancy lad’ at me. My co-workers at Inter Miami jeer me with ‘fancy lad.’ It’s inescapable. It’s such a total joy and delight that anything got slapped on me in terms of identity. It’s with complete and utter bewilderment that I appreciate every second of it.”

Calling soccer games and serving as a producer for one of the largest independent entities in sports media is two full-time jobs. Wittyngham is a self-proclaimed workaholic but was clear that he feels lucky because loves the work he does. He cited Rich Eisen and Dan Patrick as those who work full-time in radio, but also have the ability to work on other passions outside of their studios. Le Batard has also made sure Wittyngham never feels overworked.

“It’s ultimately about my capacity and Dan made it clear to me that it’s a fully open door for whether I want to wind it down or wind it up,” he said. “He’s been great to me, everyone at the show has been great to me, to make of this what I will.”

That show famously has a variety of inside jokes with the show continuously playing the sound of disingenuous-handshake titan Papi Le Batard saying, “you don’t get the show” for those who miss the joke. Wittyngham enjoys the free-flowing nature of the show that to be clear takes a mountain of prep, but also doesn’t become a servant to A- and B-blocks. 

Everything at the show and the company is not about comedy. Le Batard famously describes giving the audience cotton candy – the jokes – but that it also needs its medicine, which comes in the form of social commentary. Be it discussions about the political and human rights climate in Cuba, former President Donald Trump’s impact on American psyches, or the Black Lives Matter movement, the show is never afraid to touch on what can be polarizing societal conversations.

“People who are any kind of socially conscious are going to want those kinds of viewpoints at some point,” Wittyngham said. “I talk with people in radio all the time, and they say ‘people don’t care what I have to say (about politics).’ I always encourage people to express what they want to express, and Dan is so brilliant at it. Billy is demure about it sometimes, but was incredible on Cuba. In this political climate, it’s hard not to do it in a non-attacking way. 

“I would be more than willing to present my viewpoint. I do understand why things are politicized. I think everything is politics because everything has the ability to affect a vote or be subject to a poll. I think you have your own thoughts as a human and can express them if you so wish.”

The show has carved an interesting niche for itself in a world of “takes” and debates. While many shows revel in discussing Tom Brady’s legacy, Lebron James’ clutch gene, and who is the most impactful middle reliever left on the market that can change the complexion of the AL Central race, The Dan Le Batard Show with Stugotz leans more toward Le Batard’s list of favorite colors, what foods are in Gil’s desk, and what type of neighbor Urban Meyer resembles. 

Despite the immense success of Le Batard and Co., Wittyngham acknowledged that a lot of the ratings success in today’s sports media is still in the mainstream debate shows and that even he can appreciate a well-crafted radio monologue. So given his relationship with the show as a young fan turned seasoned employee, where does that leave the popular radio producer, soccer play-by-play man, and all-around fancy lad as his career in sports moves forward? In the detours, of course.

“I’m so honored that I’m even involved in any way, that I don’t have a goal in the environment. When I arrived, I wanted to make things better and arrived with an initial task. To take a lift off someone’s plate is a huge win. Within the show, I’m not particularly ambitious of ‘I want to do this or that.’ There are lots of opportunities within the show and company that will arise, and if I play a part in them, that’s awesome. I started on the show as an intern and came back a decade later to work on it. It’s incredibly odd and incredibly cool. 

“Where do my ambitions lie within my play-by-play career? Soccer for me is the destination. Growing, getting better, improving, and maximizing the opportunities you’re given. Doing good work and being a good coworker. It sounds trite but I want to grow in the industry, but I don’t want to have ‘X’ job by ‘X’ time. I want to enjoy the path I’m on and the detours. You can find the joy in the detours and ultimately it’s about doing the best work you possibly can.”

BSM Writers

Adam The Bull Is Giving Cleveland Something It’s Never Had Before

“It was only more recently that I was like why do I have to only be a radio guy?”

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After spending 22 years on the radio, Adam “The Bull” Gerstenhaber was ready for a new adventure.  In fact, the former co-host of Bull and Fox on 92.3 The Fan in Cleveland did not have a new job lined up when he signed off from his 11-year radio home last month.

“I was already leaving without having a new project,” admitted Gerstenhaber during a recent phone interview with BSM.  “I left before I knew for sure I had a ‘next project’.”

Gerstenhaber was preparing for his final show with co-host Dustin Fox on April 1st when he was contacted by an executive producer for TEGNA, a company that was developing a Cleveland sports television show on YouTube.  The executive producer, who had just found out that Bull was a free agent, made it clear that he wanted Bull to be a part of the new project.

It all came together very quickly. 

“Let’s talk on Monday,” Gerstenhaber told the executive producer. “And within a week they signed me up.”

The Ultimate Cleveland Sports Show on YouTube featuring Gerstenhaber, former ESPN personality Jay Crawford, 92.3 The Fan’s Garrett Bush, and rotating hosts to make up a four-person round-table show, made its debut last Monday.  The show, which airs weekdays from 11am to 1pm, features passionate Cleveland sports talk, live guests, either in-studio or via Zoom, as well as interaction from the audience through social media.

“I’m very excited,” said Gerstenhaber.  “It’s a definite adjustment for me after 22 years on radio doing television.  For the last 11 years, I’ve been doing a radio show with just one other host and I was the lead guy doing most of the talking and now I’m on a show with three other people and it’s such an adjustment.  So far, I’m having a ball.”  

And so far, the reaction to the show has been very positive.

A big reason why is that it’s something that Cleveland didn’t have and really never had, unlike a city like New York, where there are local radio shows that are simulcast on regional sports channels. 

“There’s nothing like that in Cleveland,” said Gerstenhaber.  “And there was certainly nothing like this with a panel.  Cleveland is such a massive sports town and now people that don’t live in Cleveland that are maybe retired in Florida or Arizona, now they actually have a TV show that they can watch that’s Cleveland-centric.”

The new venture certainly represents a big change in what Bull has been used to in his radio career.  He’s enjoying the freedom of not having to follow a hard clock for this show. In fact, there have already been some occasions where the show has been able to go a little longer than scheduled because they have the flexibility to do that on YouTube.

Doing a show on YouTube gives the panel a great opportunity to go deep into topics and spend some quality time with guests.  And while there is no cursing on the show at the moment, there could be the potential for that down the road.

Don’t expect the show is going to become X-rated or anything like that, but the objective is to be able to capture the spirit and emotion of being a sports fan and host.

“It’s something we may do in the future,” said Gerstenhaber.  “Not curse just to curse but it gives us the option if we get fired up.  It is allowed because there’s no restrictions there.  The company doesn’t want us to do it at the moment.”  

There’s also been the shift for Gerstenhaber from being the “point guard” on his old radio show, driving the conversation and doing most of the talking, to now taking a step back and having Crawford distributing the ball on the television show.

For a guy called “The Bull”, that will take some getting used to. 

“Jay is a pro’s pro,” said Gerstenhaber.  “He’s the point guard for this but he’s also part of the conversation.  I’m not used to not being the point guard so I have to adjust to that.  I think it’s gone pretty well and the chemistry is pretty good and with time we’ll get used to the flow of it.”  

Gerstenhaber’s move from sports radio to an internet television show is a perfect example of how the industry is changing.  A good portion of the listening and viewing audience these days, especially those in the younger demographic, are not necessarily watching traditional television or listening to terrestrial radio.  For a lot of sports fans, watching and listening on a mobile device or a computer has become a very important way of life.

The desire to adapt, along with a shorter workday, was very enticing to him.

“It was only more recently that I was like why do I have to only be a radio guy?” wondered Gerstenhaber.  “There were things about my job that I was unhappy about.  I was doing a five-hour radio show.  It’s too long. That’s crazy.  Nobody should be doing a five-hour radio show at this point.” 

Broadcasting on the internet has arrived and it’s not just a couple of sports fans doing a show from their garage anymore.  The business has evolved to the point where the technology has provided more opportunities for those who have already enjoyed success in the industry and are looking for new challenges.

Kind of like Adam The Bull!

“I think years ago, probably like many people in the radio business, we looked at internet and podcasts as like whatever…those guys aren’t professionals…they’re amateurs,” said Gerstenhaber.  “But the game has changed.”

Gerstenhaber, Crawford and everyone associated with the “Ultimate Cleveland Sports Show” should not have much of a problem attracting the younger audience. That demographic is already accustomed to watching shows on YouTube and other streaming platforms.  The challenge now is to get the more mature audience on board. There are certainly some obstacles there.

I know this from experience with trying to explain to my mother in Florida how she can hear me on the radio and watch me on television simply by using her tablet.

Bull can certainly relate to that.

“My mother is still trying to figure out how to watch the show live,” said Gerstenhaber with a chuckle.  “The older fans struggle with that. A lot of my older fans here in Cleveland are like how do I watch it? For people that are under 40 and certainly people that under 30, watching a YouTube show is like okay I watch everything on my phone or device.  It’s such a divide and obviously as the years go by, that group will increase.” 

With the television show off and running, Gerstenhaber still has a passion for his roots and that’s the radio side of the business.  In the next couple of weeks, “The Bull” is set to announce the launch of two podcasts, one daily and one weekly, that will begin next month.  But he also hasn’t ruled out the possibility of returning to terrestrial radio at some point.

“I have not closed the door to radio,” said Gerstenhaber.  “I still love radio.  I would still, in the right set of circumstances, consider going back to radio but it would have to really be the perfect situation.  I’m excited about (the television show) and right now I don’t want to do anything else but I’m certainly going to remain open-minded to radio if a really excellent opportunity came up.”

The landscape of the broadcasting industry, particularly when it comes to sports, has certainly changed over the years and continues to evolve.  Adam Gerstenhaber certainly enjoyed a tremendous amount of success on the radio side, both in New York and in Cleveland, but now he has made the transition to something new with the YouTube television show and he’s committed to making it a success.

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BSM Writers

Why You Should Be Making Great TikTok Content

“We’re specially trained in the world of TSL (time spent listening), and the longer people view your content on TikTok, the more the app rewards you by shoving your content into more and more feeds.”

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It feels like there’s a new social media platform to pay attention to every other week. That makes it easy to overlook when one of them actually presents value to your brand. It wasn’t long ago that TikTok was primarily used by teenagers with the focus being silly dance trends filmed for video consumption with their friends and followers alike. Now, as the general public has become in tune with how this complicated app works, it’s grown far beyond that.

TikTok is now an app used by all types of demographics and unlike TikTok’s closely related cousins Instagram and Facebook, this app provides a certain type of nuance that I think people in our line of work can really excel in. 

Before I get into the nuts and bolts of how you can use TikTok to your advantage and how to make your videos catch on, I think it’s important to first mention why this matters for you. Now, if I’m being realistic, I’m sure there are some that have already stopped reading this or those that could scroll away fast enough when they saw the words TikTok. You might be thinking that this doesn’t fit your demo, or maybe that it’s a waste of time because productivity here won’t directly lead to an uptick in Nielsen ratings. But I’m not sure any social network directly leads to what we ultimately get judged on, and we aren’t always pumping out content directly to our core audience.

TikTok, like any other app you may use, is marketing. This is another free tool to let people out there know who you are and what you offer in this endless sea of content. And the beauty of TikTok is that it directly caters its algorithm to content creators just like us. Bottom line, if you are a personality in sports talk, there’s no reason you can’t be crushing it on TikTok right now. All it takes is a little direction, focus, consistency, and a plan. 

Unlike Instagram, Facebook, and Twitter where you can throw a photo up with a caption and be done for the day, TikTok’s whole model is built on creative videos that keep users engaged for longer periods of time. This approach works. According to Oberlo, a social media stat tracking site, people spend more time per day on TikTok than any other popular social media application. 38 minutes per day!

This is where this is good news for us in talk radio. We’re specially trained in the world of TSL (time spent listening), and the longer people view your content on TikTok, the more the app rewards you by shoving your content into more and more feeds. TikTok’s algorithm doesn’t care how many followers you have, your level of credibility, or the production on your video. All ir cares about is 1) Is your content good. and 2) Are people watching it. 3) How long are they watching it. The more people watch and the longer they watch creates a snowball effect. Your videos views will skyrocket, sometimes within hours. 

So, how do you create content that will catch on? It’s really not all that different than what you do every day. Create thought-provoking commentary that makes people think, argue, or stay till the end to get the info you teased up for them. I’ve found through my own trial and error that it’s best if you stay away from time-sensitive material, I’ve had more success the more evergreen my content is. That way, the shelf life expands beyond just that day or week. This is different for everyone and there’s no one-size-fits-all, but this is where I’ve seen the most success. 

Also, put yourself out there, don’t be afraid to say something that people are going to vehemently disagree with. Again, it’s not unlike what we do every day. It’s one thing to get someone to listen, it’s another to get them to engage. Once they hit you in the comment section, you’ve got them hooked. Comments breed more views and on and on. But don’t just let those sit there, even the smallest interaction back like a shoulder shrug emoji can go a long way in creating more play for your video. 

If you want to grow quickly, create a niche for yourself. The best content creators that I follow on TikTok all put out very similar content for most of their videos. This means, unlike Instagram where it’s great to show what a wildly interesting and eclectic person you are, TikTok users want to know what they’re getting the second your face pops up on that screen. So if you are the sports history guy, be the sports history guy all the time. If you are the top 5 list guy, be the top 5 list guy all the time, and on and on, you get the point. 

Other simple tricks

  • Splice small videos together. Don’t shoot one long video. 
  • 90 seconds to 2 minutes is a sweet spot amount of time. 
  • Add a soft layer of background instrumental music (this feature is found in the app when you are putting the finishing touches on your video) 
  • Label your video across the screen at the start and time it out so that it disappears seconds later. This way a user gets an idea of what the content is immediately and then can focus on you delivering your message thereafter.  
  • Research trending hashtags, they are far more important than whatever you caption your video. 
  • Use closed captions so that people can follow your video without sound. 

Finally, don’t be intimidated by it or snub your nose at it. Anything that helps your brand is worth doing and anything worth doing is worth doing well. 

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BSM Writers

Does Tom Brady’s Salary Make Sense For FOX In a Changing Media World?

“The risk here doesn’t have to do with Brady specifically, but rather the business of televising football games in general.”

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FOX is playing it too safe when it comes to adding Tom Brady.

That’s going to sound weird given the size of Brady’s broadcasting contract. Even if that deal isn’t worth as much as initially reported, it’s a hell of a lot of loot, especially considering Brady has remained steadfastly uninteresting for a solid 20 years now.

Let’s not pretend that is a detriment in the eyes of a television network, however. There’s a long line of famous athletes companies like FOX have happily paid millions without ever requiring them to be much more than consistently inoffensive and occasionally insightful. Yes, Brady is getting more money than those previous guys, but he’s also the most successful quarterback in NFL history.

The risk here doesn’t have to do with Brady specifically, but rather the business of televising football games in general. More specifically, the fact that the business of televising football games is changing, and while it may not be changing quite as rapidly as the rest of the sports-media industry, but it is changing. There’s an increasing number of choices available to viewers not only in the games that can be watched, but how they are consumed. Everything in the industry points to an increasingly fragmented audience and yet by signing Brady to be in the broadcast booth once he retires, FOX is paying a premium for a single component in a tried-and-true broadcasting formula will be more successful. 

Think of Brady’s hiring as a bet FOX made. A 10-year commitment in which it is doubling down on the status quo at a time of obvious change. FOX saw ESPN introduce the ManningCast last year, and instead of seeing the potential for a network to build different types of products, FOX decided, “Nah, we don’t want to do anything different or new.” Don’t let the price tag fool you. FOX went out and bought a really famous former player to put in a traditional broadcast booth to hope that the center holds..

Maybe it will. Maybe Brady is that interesting or he’s that famous and his presence is powerful enough to defy the trends within the industry. I’m not naive enough to think that value depends on the quality of someone’s content. The memoir of a former U.S. president will fetch a multi-million-dollar advance not because of the literary quality, but because of the size of the potential audience. It’s the same rationale behind FOX’s addition of Brady.

But don’t mistake an expensive addition from an innovative one. The ManningCast was an actual innovation. A totally different way of televising a football game, and while not everyone liked it, some people absolutely loved it. It’s not going to replace the regular Monday Night Football format, but it wasn’t supposed to. It’s an alternative or more likely a complement and ESPN was sufficiently encouraged to extend the ManningCast through 2024. It’s a different product. Another option it is offering its customers. You can choose to watch to the traditional broadcast format with Joe Buck and Troy Aikman in the booth or you can watch the Mannings or you can toggle between both. What’s FOX’s option for those audience members who prefer something like the ManningCast to the traditional broadcast?

It’s not just ESPN, either. Amazon offered viewers a choice of broadcasters, too, from a female announcing tandem of Hannah Storm and Andrea Kramer beginning in 2018 to the Scouts Feed with Daniel Jeremiah and Bucky Brooks in 2020.

So now, not only do viewers have an increasingly wide array of choices on which NFL games they can watch — thanks to Sunday Ticket — they in some instances have a choice of the announcing crew for that given game. Amid this economic environment, FOX not only decided that it was best to invest in a single product, but it decided to make that investment in a guy who had never done this particular job before nor shown much in the way of an aptitude for it.

Again, maybe Brady is the guy to pull it off. He’s certainly famous enough. His seven Super Bowl victories are unmatched and span two franchises, and while he’s denied most attempts to be anything approaching interesting in public over the past 20 years, perhaps that is changing. His increasingly amusing Twitter posts over the past 2 years could be a hint of the humor he’s going to bring to the broadcast booth. That Tampa Tom is his true personality, which remained under a gag order from the Sith Lord Bill Belichick, and now Brady will suddenly become football’s equivalent of Charles Barkley.

But that’s a hell of a needle to thread for anyone, even someone as famous as Brady, and it’s a really high bar for someone with no broadcasting experience. The upside for FOX is that its traditional approach holds. The downside, however, is that it is not only spending more money on a product with a declining market, but it is ignoring obvious trends within the industry as it does so.

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