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Former Host Jim Moore Dissects Changes At 710 ESPN Seattle

“Jim Moore was laid off in November after ten years with 710 ESPN Seattle.”

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For the second time in less than a year, 710 ESPN Seattle is going thru a lineup change. It was announced last week that Danny and Gallant were out and Mike Salk would return to morning drive.

On Monday, the station’s former afternoon host Jim Moore weighed in on the environment inside the Bonneville building in Seattle.

“I guess that was a cost-cutting and going-in-a-different-direction move, combined with the hope that the return of Mike Salk will spark 710’s sagging ratings,” Moore said in a column for the Tacoma News Tribune.

He candidly described having a tense relationship with Salk during Salk’s time as the station’s program director. Moore shared a story which began with him trying to offer Salk empathy and ended with Salk taking a shot at him.

When he returned from his rough stint in Boston, I went into his office and told him I felt bad for him and while fishing for words, I said that it probably wouldn’t have gone well for me in Boston, either.

“Let’s face it, Jim, you’d suck anywhere but Seattle,” Salk said.

I wasn’t sure how to respond to that. It sounded like something you’d say behind someone’s back, not to his face, and in a weird way I kind of respected him for it.

All I could come up with was:

“That’s not very nice, Mike.”

And he said: “But it’s true, isn’t it?

Jim Moore, The News Tribune, September 6, 2021

Moore was laid off in November after ten years with 710 ESPN Seattle. So, while he recounts some of what he has heard is going on inside the station, it is important to note that he has not been with Bonneville Seattle in ten months.

Kyle Brown replaced Salk as the program director at 710 in 2019. At that time, Salk moved into a senior programming role overseeing all of Bonneville’s talk brands. He has since relinquished his management duties, but Moore still believes Salk had a say in ending Danny & Gallant.

I don’t buy that for a minute. Brown’s and Salk’s boss, Cathy Cangiano, deferred to Salk all the time when I was there, and I’m guessing he had a lot of input with the decision to pink slip O’Neil and Gallant.

Since he’s replacing them with the debut of ‘The Mike Salk Show’ on Tuesday, it wouldn’t look very good if he were even perceived as the least bit responsible for the firings.

jim moore, the news tribune, September 6, 2021

Another former employee of 710 ESPN Seattle weighed in as well. Former producer Jessamyn McIntyre shared a screenshot of Moore’s column on Twitter and used “#leadership” in her post. It would seem to indicate a dig at how Salk and/or Bonneville Seattle ran the station.

The Mike Salk Show is set to debut on Tuesday of this week. For all involved with the station and show, the sooner the better, as it’ll take the focus off the changes and put it on their actual content.

Sports Radio News

NEW STUDY: Listeners to MLB on Radio Are Willing to Spend

More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

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MLB Radio

When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.

In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.

Radio Listeners to MLB

Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.

Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.

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Sports Radio News

Jeff Dean Signs Off At ESPN Tucson for Final Time

Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

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Jeff Dean Show

Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.

The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:

“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

Jeff Dean Facebook

Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”

Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.

Dean had been ESPN Tucson’s morning host since November 2019.

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Sports Radio News

Jonas Knox: Adrian Wojnarowski’s NBA Draft Reporting Was Desperate Ratings Ploy

“The idea that Woj is going to get duped by Orlando Magic in the draft! The first time he’s ever been duped in his career?”

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Thursday’s NBA Draft is a moment the guys waiting to hear their names called had been waiting for since the day they picked up a basketball. While his draft came decades ago in the NFL, LaVar Arrington could relate to what they were feeling.

“It’s a dream recognized,” he said on Friday’s episode of FOX Sports Radio’s 2 Pros and a Cup of Joe. “You work so hard for so long. So, when you’re sitting there waiting for them to call your name, it’s a surreal moment.”

His partner, Jonas Knox, wasn’t in such a nostalgic or celebratory mood. He had a problem with the information leading up to draft night and just how much the narrative that Auburn’s Jabari Smith would be taken by the Orlando Magic with the first pick was pushed before all the sudden, it wasn’t.

“What a bunch of crap that we are being fed by Adrian Wojnarowski, ESPN, the Orlando Magic,” he said. “Whoever’s feeding it is full of crap.”

Wojnarowski tweeted an hour before the Draft that Jabari Smith was still the favorite to be taken, but he was hearing that the Magic weren’t ruling out Duke’s Paolo Banchero. 

When the first pick was announced, it was Paolo Banchero that heard his name called, not Smith. 

“One of three things happened,” Knox said. “Either ESPN is so desperate for ratings and for people to give a crap about the NBA Draft and their sport that they waited until the final hour to pump up some interest, realizing we’ve got a problem here based on some ratings and some reports on some ratings in the NBA Finals, so they waited until an hour before and had Woj drop a ‘Woj Bomb’ that it could not be Jabari Smith, that it could be Banchero who’s gonna go number one overall. It’s either that or Woj is in some kind of cahoots with the Orlando Magic.”

That is a powerful accusation. Knox finds it hard to believe the information got to ESPN’s renowned NBA Insider so late in the process.

“The idea that Woj is going to get duped by Orlando Magic in the draft! The first time he’s ever been duped in his career?”

He didn’t rule out that someone was trying to make money behind the scenes. As late as Thursday afternoon, the Duke Forward was still in plus territory to be the top pick on many sportsbooks’ odds boards. The odds had gone as high as +1600 last week.

“I call BS. I think it’s all shenanigans and I think somebody needs to get called out for it,” Knox concluded. “That pisses me off, man.”

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