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Shan & RJ: National Media Focuses On Wrong Things With Cowboys

“They believe the storyline should focus on the return of Cowboys quarterback Dak Prescott, who had not played in an N.F.L. game for 11 months after suffering a compound fracture and dislocation of his right ankle in week five of last season.”

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Friday morning’s sports discussion on 105.3 The Fan in Dallas, T.X. was all about the thrilling opening night game between the Tampa Bay Buccaneers and the Dallas Cowboys, which was ultimately decided in the final seconds by a field goal.

“The ratings [for this game] are going to be stupid,” said Shan Sharriff, co-host of Shan & RJ on 105.3 The Fan. “I cannot wait to see them.”

While the Cowboys are widely known as “America’s Team,” both radio hosts know that the team will undoubtedly be ridiculed across the country for their last-second loss. They believe the storyline should focus on the return of Cowboys quarterback Dak Prescott, who had not played in an N.F.L. game for 11 months after suffering a compound fracture and dislocation of his right ankle in week five of last season.

“These first ‘fake’ shows… have barely said ‘boo’ about Dak Prescott, who showed the world on a national stage that he is dang-near elite,” said R.J. Choppy, the other co-host of the morning drive program. “All they are talking about is [if] Ezekiel Elliott is done. That’s not the story. It’s that No. 4 laid ‘em on the table and said ‘I am he.’”

“The haters will say [the Cowboys] invent[ed] a new way to get an ‘L,’” he continued. “That’s what Stephen A. will be telling Michael Irvin on Monday.”

The elongated discussion of the game ended with Choppy extending a request to the television networks set to cover the N.F.L. this season for more statistics communicated with the viewers during the game. Much like Statcast’s measurement of how fast pitches are being thrown in Major League Baseball, Choppy is curious to know how fast the quarterbacks are throwing the football to their receivers.

“I would love for the N.F.L., or whoever these TV networks are, to put a radar gun out there,” said Choppy. “I want to see how fast these guys are throwing.”

Sports Radio News

16.9% of All Sports Radio Listeners Are Streaming

The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

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Streaming Radio

According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets

The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.

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Sports Radio News

New Study Finds Listeners to MLB on Radio Are Willing to Spend

More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

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MLB Radio

When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.

In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.

Radio Listeners to MLB

Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.

Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.

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Sports Radio News

Jeff Dean Signs Off At ESPN Tucson for The Final Time

Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

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Jeff Dean Show

Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.

The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:

“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

Jeff Dean Facebook

Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”

Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.

Dean had been ESPN Tucson’s morning host since November 2019.

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