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Barstool Set To Top $200 Million In Revenue, Enter New Categories

“Fewer businesses are scared off by Barstool and more are looking to leverage their audience.”

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This year has been kind to Barstool Sports. According to Erika Nardini, the company’s revenue is set to grow by 33% this year.

In an interview with Michael McCarthy of Front Office Sports, the Barstool CEO says she expects the company to top $200 million in revenue by year’s end. That is double the $100 million the company had generated by January 2020, when Penn National gave the company a $450 million evaluation.

“Whether it’s finance, sports, lifestyle, entertainment, military, parenting. We’ve really disrupted so many great categories. We create content that is funnier, smarter, sharper, shorter, more dynamic than most anybody else out there,” Nardini explained. “That’s the reason our brand and our company are growing so quickly. That’s the reason we perform so well for our advertising partners.”

She detailed some of the company’s upcoming projects at last night’s Upfront presentation for the advertising industry. They are diverse to say the least.

Barstool will enter the virtual kitchen arena with Barstool Bites menus distributed to restaurants nationwide and available to diners exclusively via delivery services. The One Bite frozen pizza line will also hit Wal-Mart stores later this month, being made available in 3,600 stories nationwide. Barstool also plans to open up branded bars later this year in Chicago and Philadelphia, and the company has already signed thousands of college athletes to Name Image and Likeness deals.

Additionally, the company will make its second entry into live sports with the arrival of The Barstool Hockey Cup. Barstool plans to put women’s hockey on display by pitting women’s hockey teams from Canada, the U.S. and Europe against one another for a weeklong tournament. Barstool will run the tournament without any outside help.

These moves follow recent announcements such as the company landing the rights to the Arizona Bowl and launching the Barstool Sportsbook in nine states. The company is now live in New Jersey, Michigan, Pennsylvania, Illinois, Indiana, Virginia, Tennessee, Arizona, and Colorado.

“Barstool is bigger than ever, I would say it’s hotter than ever and there isn’t really a category that we haven’t disrupted, except for live,” Nardini told Adweek.

The business world is no longer scared off by Barstool. In fact, they’re looking for more ways to work with the popular sports brand due to its ability to deliver a large audience, especially harder to reach younger male and female fans.

“The world is opening up for us,” Nardini told McCarthy. “We’ve gotten to a big enough scale where someone like Walmart says, ‘Hey, we want to sell more pizza. We want 22-year olds to come into Walmart.’ So what’s the best brand to work with if you want a 22-year old to come into Walmart? I think that’s us.”

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Saquon Barkley to WFAN’s Tiki Barber: “Don’t Feed Into the B.S.”

Barkley said any narrative that he chose to go to Philadelphia over staying with the Giants is incorrect because New York never offered him a contract.

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Logo for the New Heights podcast and a photo of Saquon Barkley

Former New York Giants and current Philadelphia Eagles running back Saquon Barkley made an appearance this week on New Heights, the podcast hosted by Travis and Jason Kelce. In addition to several football related topics, Barkley spoke about his war of words with WFAN host and former Giants running back Tiki Barber.

After Barkley signed with the Eagles on a three-year, $37.5 million deal, Barber said that Barkley was “dead to us,” referring to New York Giants fans. Barber has said those comments were more about what the fans were thinking and were “tongue-in-cheek.” Barkley came back at Barber on social media and said he was a “hater” since he came to New York.

In explaining what made him upset about Barber’s response, Barkley said he didn’t think it was right to be attacked by a former player.

“I love seeing NFL guys, I love seeing OGs, I love seeing you guys, you have a platform, this is a place where you know ball, you can talk, you can educate fans,” Barkley said. “Maybe use that time to show, ‘Maybe this is why Saquon is going to Philly’ … the business side of it, use that to show, I’m not saying you got to have loyalty to me because I don’t care for that, to be honest, but you are an ex-NFL player, an ex-NFL athlete, don’t feed into the B.S., let fans do that, they’re supposed to do that, they’re emotional.”

Barkley said any narrative that he chose to go to Philadelphia over staying with the Giants is incorrect because New York never offered him a contract.

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Joe Buck Misses Calling Baseball But Says He’s Already Called it for “A Lifetime”

“People go, ‘Do you miss calling baseball?’ — I did it for 35 years, that is a lifetime in broadcasting…I feel like I put my time in.”

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Credit: Richard Shotwell AP

Longtime sports broadcaster Joe Buck gave up calling baseball when he made the switch to ESPN and, while he says he misses the sport, he’s called 35 years’ worth of the sport. On the latest edition of Nothing Left Unsaid with Tim Green, Green asks his former broadcast partner about the lack of baseball in his life. While Buck says he misses parts of baseball, he doesn’t miss all of it.

“People go, ‘Do you miss calling baseball?’ — I did it for 35 years, that is a lifetime in broadcasting…I feel like I put my time in. I did 24 World Series — that’s a lot, 24 more than I ever expected to do on national television. What I do miss is calling the game for the home crowd. I do miss the local stuff, where you go into the booth, and you’re the Cardinal announcer, and when the Cardinals win, ‘Yay,’ and when the Cardinals lose, ‘Boo.’ When you do the network stuff, it’s like death by 1000 cuts. It’s, ‘you hate my team, screw you,’ and it gets in your head and it takes a little bit of the fun out of it…I don’t miss the stress that comes with all that, but I do miss calling baseball for [a local team]…You show up, you’re not just there for an organization, but for their fans, and you’re kind of rooting along with them. That’s fun. And so, I miss that, but as far as the national stuff, I don’t miss a lot of that.”

Buck reiterated points he made months ago on 810 WHB with Jason Anderson. “I miss doing local baseball. I miss putting on a headset and being the eyes and ears of Cardinal fans, Royal fans, Rangers fans, whatever,” Buck said back then. “That’s more fun than being Switzerland and getting all the junk that comes with it.”

He stopped calling baseball when he and longtime football partner Troy Aikman moved from FOX to ESPN to call Monday Night Football. While he said publicly that he would miss calling the World Series, he also said the 2022 World Series would have been his last anyway. Buck says he may one day feel compelled to call baseball again, though, saying, “I’ve never said that before, but I just feel like I’m 53, basically 54, [and] I think it’s too early to say nevers at this point in my life. I think at some point, I’ll get the itch again.”

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Former Red Sox Pitcher Jonathan Papelbon Joins Roster of ‘Foul Territory’ Hosts

“I am joining the Foul Territory podcast full-time, no more guest spots…I’m coming in and I can’t wait to pop a bottle on this year’s baseball season.

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The already-stacked roster on Foul Territory just got its closer. Jonathan Papelbon, formerly of the Boston Red Sox, Washington Nationals, and Philadelphia Phillies, announced today that he was joining fellow former All-Stars A.J. Pierzynski, Todd Frazier, Adam Jones, Lorenzo Cain, Brock Holt and Jason Kipnis on the show.

The podcast also features former MLB Network host Scott Braun and former 11-year MLB catcher Erik Kratz.

“I am joining the Foul Territory podcast full-time, no more guest spots,” Papelbon said in a video posted to his X account. “Whether it’s a big Ohtani gambling scandal or me giving you baseball gambling winners…I’m coming in, no bulls—-, real talk, and I can’t wait to pop a bottle on this year’s baseball season.”

Papelbon has been a contributor to the show in the past as a guest but will now join in an official capacity. He has also contributed to linear and digital content for NESN since 2021 and will reportedly head to the booth this year.

The former closer will join Alanna Rizzo on the Foul Territory network, who was brought on just a week ago to co-host the podcast’s live program, Fair Territory, with baseball insider Ken Rosenthal.

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