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Adele’s ‘Hello’ Used To Hype NBC’s Patriots-Bucs Sunday Night Game

“The 2015 hit was a mainstream success, but the song is slow, and not one you’d expect a network to use to fire up a rabid football audience.”

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During last night’s game between the Green Bay Packers and San Francisco 49ers, NBC ran a promo to hype next week’s Sunday Night football game between the Tampa Bay Buccaneers and New England Patriots. Tom Brady’s return to Foxboro is expected to produce massive audience interest so hyping up the game via promos is not unexpected.

What was a surprise was the choice of music NBC went with to build the storyline – Adele’s ‘Hello’.

The 2015 hit was a mainstream success, but the song is slow, and not one you’d expect a network to use to fire up a rabid football audience. However, the lyrics help tell the story perfectly, which should add to the build up for one of the most anticipated regular season contests in recent memory.

NBC pulled a few different lines from the song inside of a :45 second promo to help set the scene. The lyric pattern begins with “Hello, it’s me….I was wondering if after all these years you’d like to meet…So hello from the other side, at least I can say that I’ve tried, it don’t matter, it clearly doesn’t tear you apart anymore.”

Kickoff between Tom Brady and the Bucs and Bill Belichick and the Patriots takes place Sunday night October 3rd at 8:20pm ET. Al Michaels and Cris Collinsworth will have the call. Football Night in America coverage on NBC starts at 7pm ET.

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Sports TV News

Holly Rowe Joins Utah Jazz Broadcast Team

“Rowe is one of the best known sideline reporters in college sports ESPN. She also covers the WNBA. She will keep those jobs as she adds her new role in Salt Lake City.”

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Holly Rowe is going home. The Utah native has signed on with the Jazz as an analyst on the team’s TV crew.

Rowe is one of the best known sideline reporters in college sports ESPN. She also covers the WNBA. She will keep those jobs as she adds her new role in Salt Lake City. It is a job that has personal meaning to her.

“This is definitely a full circle moment for me,” Holly Rowe said in a press release. “For over 20 years I’ve worked in one capacity or another at different times with the Jazz — pulling cables, stage manager, done jobs in the TV truck, every possible job for them, I’ve done it.”

The job comes with a lot of homecoming moments for Rowe. In addition to returning to Utah and covering the team she grew up rooting for, she will also work alongside Craig Bolerjack, who calls Jazz games on Root Sports Utah. Her first job at ESPN had her working alongside Bolerjack as well.

Bolerjack is happy to work alongside his friend again. This offseason has seen women land signature broadcasting roles with the Bucks and 76ers, but Bolerjack is clear. The Jazz did not hire Holly Rowe to follow some kind of trend.

“She’s been able to plow her way through the diversity in this business of ours, and that says everything you need to know about her. The Jazz happened to have this opportunity and she’s earned her way to it. … She’s earned her way back home. She’s going to be a very strong asset in everything we do, and I can’t wait to start working her again.”

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AEW Dynamite Moving To TBS

“Wrestling hasn’t been seen on TBS since the network cancelled WCW Thunder in March of 2001.”

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Hockey is coming to TNT. That means wrestling is moving to TBS. The network will be the new home of AEW: Dynamite starting in January.

AEW’s original TV show airs on Wednesdays. That will be the spotlight day of the TNT NHL package. The network will present hockey doubleheaders every Wednesday, leaving no room for wrestling.

TNT won’t be completely out of the AEW business. In a press release, WarnerMedia announced that Friday will still see AEW: Rampage airing on the network. The press release pointed out that Rampage has gotten off to a very hot start for TNT.

“Since its August 13 debut, AEW: Rampage has ranked as one of the top cable programs on Friday night. The second week of the show featuring the debut of CM Punk delivered the strongest ratings for the AEW franchise since the premiere of AEW: Dynamite.”

Wrestling hasn’t been seen on TBS since the network cancelled WCW Thunder in March of 2001. That changes on January 5.

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Louis Riddick Explains How MNF Production Meetings Work

“Riddick expounded more on the production meetings with coaches, including one with a particular Bay Area play-caller.”

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Courtesy: ESPN Images

The Monday Night Football campaign is in full swing, and The Athletic’s Robert Mays had MNF analyst Louis Riddick on The Athletic Football Show to discuss his weekly routine for putting on a top-notch broadcast.

Riddick dove into the process each week and discussed which coach has impressed him the most during his time in the booth. Tuesdays are a rest and recovery day after traveling home — then the process starts on Wednesday.

“We kinda have a, from a booth perspective, between Steve Levy, Brian Griese, myself, and then Phil Dean the producer and Jimmy Platt, the director. Us five get together and just discuss the previous week’s game and whatever we want to bring up that is positive or negative,” Riddick described to Mays on the show.

The brain trust discusses play breakdowns, production, and situations that popped up during the game. Next up is choosing the important voices for the next game that they want to speak to.

“We give Phil the list of coaches and players that we think are important to talk to,” Riddick said. “He sends that into that team’s PR department, and then usually they say yay or no. Most teams are very, very good with giving us the players that we want because it’s better for them. They know the more we highlight them, the better it is for them.”

Riddick expounded more on the production meetings with coaches, including one with a particular Bay Area play-caller.

“I would say our meeting with [San Francisco 49ers head coach] Kyle Shanahan,” Riddick answered. “Before we did the Bills game down in Arizona because they had to move from Santa Clara because of what was happening was some of the best football conversations I’ve ever had in my life, quite honestly. From team building, coach-player relationships, X’s and O’s, the opponent, what he learned from his father, what he feels specifically that running backs need to have and why… It was fricken incredible, incredible.”

Riddick can be seen on Monday Night Football breaking down all the action throughout the 2021 NFL season. Listen to the full episode here.

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