During last night’s game between the Green Bay Packers and San Francisco 49ers, NBC ran a promo to hype next week’s Sunday Night football game between the Tampa Bay Buccaneers and New England Patriots. Tom Brady’s return to Foxboro is expected to produce massive audience interest so hyping up the game via promos is not unexpected.
What was a surprise was the choice of music NBC went with to build the storyline – Adele’s ‘Hello’.
The 2015 hit was a mainstream success, but the song is slow, and not one you’d expect a network to use to fire up a rabid football audience. However, the lyrics help tell the story perfectly, which should add to the build up for one of the most anticipated regular season contests in recent memory.
NBC pulled a few different lines from the song inside of a :45 second promo to help set the scene. The lyric pattern begins with “Hello, it’s me….I was wondering if after all these years you’d like to meet…So hello from the other side, at least I can say that I’ve tried, it don’t matter, it clearly doesn’t tear you apart anymore.”
Kickoff between Tom Brady and the Bucs and Bill Belichick and the Patriots takes place Sunday night October 3rd at 8:20pm ET. Al Michaels and Cris Collinsworth will have the call. Football Night in America coverage on NBC starts at 7pm ET.
FOX Sued for Patent Infringement Over NFL Scheduling
“Recentive Analytics filed suit against FOX in a Delaware federal court on November 29 according to Yahoo Sports.”
An analytics company is suing FOX over claims that the network developed a mapping tool using their patented technology to create a season slate of NFL games.
Recentive Analytics filed suit against FOX in a Delaware federal court on November 29 according to Yahoo Sports.
The lawsuit claims FOX used access to Recentive’s predictive analytics tools to develop a resource of their own that would create optimal schedules for its 1 and 4 p.m. NFLwindows.
The company is seeking a declaration that FOX infringed on two of its patents. Recentive is also suing for damages and wants an injunction keeping FOX from using Recentive tech and preventing the network from “selling, offering for sale, marketing or using any internal network and mapping analytics tool for the scheduling and regionalization of events covered by the patents.”
Jordan Bondurant is a features reporter for Barrett Sports Media. He works full-time as a multimedia specialist at the Virginia State Corporation Commission, while also putting in part-time work for News Radio WRVA and 910 The Fan in Richmond. Additionally, you can find Jordan contributing coverage of the Washington Capitals for the blog NoVa Caps. His prior media experiences include working for the Richmond Times-Dispatch, the Danville Register & Bee, Virginia Lawyers Weekly and ABC 8News. He can be reached by email at firstname.lastname@example.org or follow him on Twitter @J__Bondurant.
FOX Will Use Chris Fallica On Belmont Stakes Coverage
“While the Preakness and the Kentucky Derby remain at NBC, The Belmont Stakes is moving to FOX as part of the network’s deal with the New York Racing Association.”
The Bear will be more than just a college football presence when he moves to FOX. Chris Fallica wrapped his final duties for ESPN last week and is now headed to a new network and will tackle some new responsibilities.
Fallica’s new role at FOX will involve plenty of sports gambling content. Richard Deitsch of The Athletic reports that content will include horse racing.
“One Fox Sports source said look for him to appear on the Belmont Stakes coverage,” Deitsch wrote in his weekly media column.
Starting in 2023, horse racing’s Triple Crown will not be seen all in one place. While the Preakness and the Kentucky Derby remain at NBC, The Belmont Stakes is moving to FOX as part of the network’s deal with the New York Racing Association.
How the network intends to use Chris Fallica on the broadcast is not clear. Given that he is coming to the network to contribute to gambling conversations, it is likely he would either be making picks or at least reviewing odds right up to the start of the race.
NBCUniversal CEO Expects Disney To Buy Company’s Hulu Stake
“Shell noted that live sports coverage is helping make the stake in Hulu a luxury for NBCUniversal.”
The Walt Disney Company owns 67% of Hulu. The other 33% is owned by NBCUniversal. The latter company doesn’t expect that to be the case forever.
“It’s worth a lot of money,” NBCUniversal CEO Jeff Shell said at an investor conference earlier this week, “and I think there’s no indication that anything else is going to happen than Disney writing us a big check.”
Hulu is primarily a platform for movies and television shows. It is a major part of Disney’s deal with the NHL though. The streaming giant is part of the package of 103 games that are exclusive to ESPN and ABC. Hulu is also a live TV provider for many. The company’s Hulu Plus Live TV package had over 4 million subscribers as of the summer of 2022.
Shell noted that live sports coverage is helping make the stake in Hulu a luxury for NBCUniversal. He credits sports and content migrated from Hulu as the reason Peacock has grown to 18 million paid subscriptions since September.
Deadline reports that if Disney does want to acquire NBCUniversal’s stake in Hulu, “the price could fluctuate but will be in the tens of billions of dollars.”