ESPN announced a promotion within their programming department this week. The network is elevating Freddy Rolón to senior vice president of programming and scheduling. Rolón previously held the vice president of programming and scheduling role.
The position leaves Rolón in charge of the schedule and content strategy for ESPN, ESPN2, ESPNU, ESPNEWS, along with his role overseeing ESPN Deportes’ linear and digital business.
“The pause in sports caused by the COVID-19 break brought an unprecedented level of unpredictability due to the ever-changing landscape, thousands of cancelled events, altered or postponed seasons, and more,” said Burke Magnus, President, Programming and Original Content, ESPN. “Throughout that time, one factor remained constant – Freddy’s steady hand. While new to his role in programming and scheduling when the pandemic started, he led with excellence, and his strategic thinking guided us during a very tumultuous period.”
Rolón plays an integral part in ESPN’s appeal to Hispanic fans, working closely with production, audio, and digital areas to maximize the draw of English-language broadcasts.
The executive joined ESPN in 2004 and has spent the better part of this last decade building ESPN Deportes into the entity it is today. Rolón held the position of vice president & general manager at ESPN Deportes from 2016 to 2020. From 2011-2016, he served as vice president of ESPN Deportes programming and business initiatives. That title made Rolón responsible for overseeing all ESPN Deportes programming, from acquisitions and development, all the way to scheduling.
Like plenty of high-ranking ESPN voices before him, Rolón started at ESPN as an intern at the company. Shining in the ESPN International program. Rolón then joined the network as senior manager of marketing for ESPN Deportes upon earning his MBA.
That role led to a stint on the radio side of the network as senior director of marketing and integration of ESPN Radio from 2005 to 2007.
Michelle Beadle ‘In Talks With Several Suitors’ For Comeback
“Beadle has been out of the limelight for over a year now ever since ESPN bought out her $5 million per year contract in 2019.”
Michelle Beadle has been out of the spotlight for some time now, but Front Office Sports’ Michael McCarthy believes that’s about to change. McCarthy is reporting that Beadle could be back in the sports media saddle very soon.
“The former host of ESPN’s NBA Countdown is in talks with several suitors about possibly returning to sports media in time for the NBA’s 2021-22 season,” McCarthy wrote in his piece on the development.
Michelle Beadle has been away from the cameras ever since ESPN bought out her $5 million per year contract in 2019. During that time, plenty of ESPN ex-pats from Kenny Mayne to Dan Le Batard have found green pastures on the other side of ESPN life.
She rose in popularity alongside another former-ESPN stalwart in Colin Cowherd. The two hosted SportsNation together on ESPN2 starting in 2009, and the show saw instant success. Beadle eventually left for a short-lived show on NBCSN before returning to ESPN in 2014 to host SportsNation again and eventually take the reins of NBA Countdown three years later.
The host guided the NBA Countdown desk for one season before ESPN launched Get Up, with her, Mike Greenberg, and Jalen Rose as the headliners in 2018. The show never seemed to fit her style. Things came to a head with her and the network when she said she refused to watch the NFL or college football. Now Beadle can have her pick of the litter for a new role.
McCarthy expects Michelle Beadle to avoid a third stint with ESPN and instead explore a more independent follow-up act to ESPN a la Bill Simmons with The Ringer and Jemele Hill with her podcast network. Beadle’s representatives did not respond to McCarthy’s comment request.
Turner does not look like a great option in McCarthy’s eyes either, given that Ernie Johnson is their lead NBA host for the foreseeable future. Time will tell where Beadle eventually lands as the NBA season fast approaches.
Candace Parker, Stan Van Gundy Get New Deals With Turner
”We’re thrilled for them to continue to be a part of our dynamic commentator roster”
Turner Sports has announced that they are bringing two analysts back for the 2021-22 NBA season. Both Stan Van Gundy and Candace Parker have signed ”multi-year agreements” with the company.
Tara August, the Senior VP of Talent Services & Special Projects for Turner had plenty of high praise for the two. “Candace and Stan are two of the most highly-regarded analysts in the game of basketball, and we’re thrilled for them to continue to be a part of our dynamic commentator roster.”
Parker will be a studio analyst for the network’s coverage of Tuesday night games. She served in the same role last season alongside Shaquille O’Neal, Dwayne Wade, and host Adam Lefkoe. She won praise from fans and the industry alike for the way she held her ground in debates with Shaq regarding the way the game is played.
Van Gundy will be a game analyst for TNT. He last worked for Turner during the 2019-20 NBA season before deciding to return to the sidelines as head coach of the New Orleans Pelicans.
“Candace brings a passionate player perspective to every telecast and marries it with a grace and style that keeps viewers entertained and engaged at every turn.” said August. “We missed Stan’s irreverent coaching voice and are honored to have him back to educate fans on Xs and Os and bring them a bit closer to the game.”
Erin Andrews: I Did Everything ESPN Would Allow Me To
“I just knew if I was going to have a shot at the NFL, it was going to be at FOX.”
These days, FOX NFL sideline reporter Erin Andrews is famous for covering the NFL, a job she has done since 2014. Before FOX, Andrews was at ESPN from 2004-2012 covering college football among other sports. However, she had always wanted to get a shot at the NFL.
On the latest episode of the Just Getting Started with Rich Eisen podcast, Andrews discussed with Eisen why she decided to make the tough decision to leave ESPN for a new challenge in her career at FOX.
“It was time. I probably called you [Eisen], I called a lot of people about it. I felt like I had done everything I was going to be allowed to do there,” she said. “I wanted to really be a part of the NFL. I had done 3-4 championship games, I had done College Gameday. I just knew if I was going to have a shot at the NFL, it was going to be at FOX.”
Andrews has had some memorable first moments in her career. Her first college football game as a sideline reporter for ESPN was in 2004 when Virginia Tech played #1 USC, a game in which ESPN took the viewer behind the scenes.
Even though Andrews felt she wasn’t ready for it, she appreciated that ESPN threw her into the proverbial deep end of the pool for her first broadcast.
Another memorable first for her was when she worked the Seahawks sideline for their playoff game against Washington in January 2013 when Robert Griffin III tore his ACL and LCL.
Of course, on this podcast, Erin Andrews talked about her famous interview with Richard Sherman after the 2013 NFC Championship Game, an interview in which she is very critical of herself. She said the FOX crew knew about the bad blood Sherman and Michael Crabtree had, but she still hates the question that she ended up asking Sherman.
“My face is holy s***, this is the biggest thing I have ever seen in a postgame interview. I know exactly where this is coming from between him and Crabtree. What is my next question going to be because everybody is watching this. This is going to go viral. At that point, I knew he was screaming ‘don’t you ever talk to me like that again!’ I knew he wasn’t talking about me, but I didn’t think people at home knew what was going on. I wish my face hadn’t looked like that. It wasn’t my best moment, but I thought it was awesome what happened with him.”
Erin Andrews did end up interviewing Sherman for FOX’s Super Bowl coverage that year and she brought up an idea that SNICKERS never used for a commercial to the Pro Bowl corner.
“I’m going to contact MARS candy and tell them you and I need a SNICKERS commercial and we are going to re-enact it and I’m going to give you a SNICKERS and it’s going to be fine. I did and they didn’t take it.”
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