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ESPN Radio Guests Can’t Get Enough Of NBC’s Adele Trailer

“You got to get people watching. That’s part of the deal.”

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Sunday Night Football on NBC will feature the Tampa Bay Buccaneers facing off against the New England Patriots. For a viewer who is not heavily invested in the National Football League, nothing significant may be able to be surmised from just looking at the matchup. For NFL fans, casual or die-hard, this game is perhaps the most substantial of the season.

Tampa Bay Buccaneers quarterback and seven-time Super Bowl champion Tom Brady will return to Foxborough to face his former team, the New England Patriots, where he won his first six championships. New details have recently emerged divulging the split between Brady and Patriots Head Coach and General Manager Bill Belichick, and should make the matchup even more interesting this Sunday night, further boosting its potential to shatter previous ratings records.

On Wednesday morning, “Keyshawn, JWill and Max” spoke on ESPN Radio about the primetime game, and how there should be plenty of content for the media to chronicle to attract and captivate viewers, especially after the game when the hall-of-fame duo meet at midfield to exchange pleasantries.

“Bill’s going to do what Bill does,” said Keyshawn Johnson, former NFL wide receiver and co-host of the newly restructured morning program on ESPN Radio. “[He’s] not going to give the media any opportunity for any major photo ops with him hugging Tom Brady.”

Viewership for Sunday Night Football on NBC has been on the rise this season, with the broadcast drawing an average of over 20-million viewers per week across its multiple platforms over the first three weeks of the NFL season, the first time the network has attained such a feat since 2016. This Sunday’s matchup though, thanks to the storylines and drama surrounding it, could eclipse those ratings… and considerably do so.

Just take the game trailer created by NBC, using “Hello” by Adele, a slow pop ballad to promote a football game. Uncharacteristic for sure, but appropriate based on the circumstances of this matchup. And it’s drawing viewers — nearly one million of them on Twitter in just two days.

The morning radio show welcomed former Major League Baseball player and current MLB Network analyst Mark DeRosa on the program to talk about the postseason set to commence next week, but even he could not resist commenting on the highly-anticipated matchup coming up at the end of the week.

“I watched that Sunday Night Football trailer with Adele’s ‘Hello’ track underneath it about thirty times yesterday,” said DeRosa. “I cannot wait.”

Former New England Patriots tight end Benjamin Watson also joined the show to talk about the upcoming Brady vs. Belichick matchup, and echoed DeRosa’s sentiments regarding the trailer created by NBC.

“You got to hype it up,” said Watson. “You got to get people watching. That’s part of the deal.”

Sports Radio News

16.9% of All Sports Radio Listeners Are Streaming

The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

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Streaming Radio

According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets

The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.

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Sports Radio News

New Study Finds Listeners to MLB on Radio Are Willing to Spend

More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

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MLB Radio

When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.

In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.

Radio Listeners to MLB

Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.

Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.

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Sports Radio News

Jeff Dean Signs Off At ESPN Tucson for The Final Time

Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

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Jeff Dean Show

Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.

The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:

“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”

Jeff Dean Facebook

Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”

Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.

Dean had been ESPN Tucson’s morning host since November 2019.

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