As NBA training camp is in full swing, the demands of 37-year-old LeBron James are quite high. Still, if he cannot be on his HBO show The Shop, then they shouldn’t film it without him.
That is not to say that the show is not watchable without him. However, the key topics brought up in recent episodes would make a viewer wonder what James thinks about it.
Season 4 premiered on May 28, 2021, and James participated in that episode. Since then, the Shop has released 3 other episodes towards the end of June, July, August, and September. James has missed all three.
A case in point is the most recent episode. Tennis great Naomi Osaka is talking about her career, and producer Maverick Carter is asking solid follow-up questions.
Osaka is a champion going through a personal challenge in dealing with her fame and the pressure that comes along with it. The moment that this show can become super is to have James equate it to his career. What was his mindset when he went through something similar? No one on the current panel could equate exactly with the level of Osaka than LeBron.
“I was really lucky to have Kobe [Bryant] as my mentor and I really loved everything that he passed down to me,” she said on the show, which premiered on October 1st. “I always feel like if there was a younger player that ever needed any advice from me, I would love to give it. If I were to retire from tennis,” she said.
None of the other panelists, including Cavs forward Kevin Love, could ask the kind of question that LeBron James could.
“I would want people to remember me like how I acted toward people and how I interacted. For example, Serena? Her legacy is more than being Serena,” Osaka added. “I started playing because of her, I’m sure there’s so many girls that started playing because of her. Like, she literally built champions. And I think passing it down is how the new generation gets inspired.”
How does LeBron James feel about the constant comparisons to Michael Jordan? This show is made for those kinds of conversations.
Similarly, the June 25th 2nd episode featured another athlete in the conversation for the greatest of all time, Tom Brady. James missed that show, and while the conversation was compelling, James’ absence spoke loudest.
This is not the fault of any of the other panelists, or the show’s co-creator, Maverick Carter. There is no issue with Carter being on the show, and he adds a perspective from his career that is welcomed.
Still, he knows as well as anyone, that he can’t replace LeBron, nor should he be asked to.
Carter is a longtime friend of James and is a partner in Springhill Entertainment, which is instrumental in most if not all of James’ media exploits.
I recently wrote a column about today’s athletes making so much money during their careers, that they don’t NEED to honor broadcasting commitments. Paul Pierce and Chris Webber were examples of guys who left broadcasting gigs and it did not make a dent in their wallets.
It’s easy to make the same insinuation with LeBron. However, seeing him recently on the ESPN ManningCast of Monday Night Football made me realize how much I enjoy his insight. I find the guy fascinating, and while I do not always agree with his stance, I certainly respect the perspective he offers.
Springhill Entertainment has a contract to make The Shop. It begs me to wonder whether or not they can alter their production schedule to include James. The show needs it that much.
With no insight as to just how busy LeBron is, it is more important to say that the Shop should not do shows without him than to govern how much or how little he should work.
In the recent Michael Jordan documentary The Last Dance, it was fascinating to see how much time went into making Space Jam in 1996. When did LeBron film Space Jam 2? Or Trainwreck? Does he have time for all these media projects?
Ever since FOX News’ Laura Ingraham told LeBron James to “shut up and dribble,” I’ve paid particular attention to athletes having a proper voice on issues they are passionate about. The Showtime documentary Shut Up and Dribble focused on the history of the NBA and activism. That contact is fascinating, and the hope is that The Shop can continue to be that high-quality programming.
My favorite LeBron James story involves the Cartoon Network and the show Teen Titans Go! During the 2015 NBA Finals, after a Lebron-lead Cleveland Cavaliers victory over the Golden State Warriors (Golden State won that series 4 games to 2), LeBron James tweeted something to the effect that he was celebrating a big Cavs win by watching a marathon of Teen Titans Go! Episodes.
The creators of the show were amazed that the superstar watched their show. They offered to write a LeBron-centric episode if he would voice it. Fast forward a year or so, and the episode “The Cruel Giggling Ghoul” was born.
In it, the Teen Titans visit a basketball camp that LeBron is hosting. He helps them fight crime, albeit obeying two rules.
He could not walk anywhere without dribbling the ball (that would be traveling) and every time he dribbled he said, “dribble dribble dribble dribble.”
My two children were both under 10 at the time. To this day, they have never seen a game LeBron James has played in. Yet, if I asked either one of them who their favorite basketball player is, they unquestionably tell me it is LeBron James.
The value of LeBron James’ voice should never be undervalued. This is why, if HBO and HBO Max are airing The Shop, Lebron James has to be in a chair getting a shave. Make it work with his schedule and do not do the show otherwise.
Being Wrong On-Air Isn’t A Bad Thing
…if you feel yourself getting uncomfortable over the fact that you were wrong, stop to realize that’s your pride talking. Your ego. And if people call you out for being wrong, it’s actually a good sign.
In the press conference after the Warriors won their fourth NBA title in eight years, Steph Curry referenced a very specific gesture from a very specific episode of Get Up that aired in August 2021.
“Clearly remember some experts and talking heads putting up the big zero,” Curry said, then holding up a hollowed fist to one eye, looking through it as if it were a telescope.
“How many championships we would have going forward because of everything we went through.”
Yep, Kendrick Perkins and Domonique Foxworth each predicted the Warriors wouldn’t win a single title over the course of the four-year extension Curry had just signed. The Warriors won the NBA title and guess what? Curry gets to gloat.
The funny part to me was the people who felt Perkins or Foxworth should be mad or embarrassed. Why? Because they were wrong?
That’s part of the game. If you’re a host or analyst who is never wrong in a prediction, it’s more likely that you’re excruciatingly boring than exceedingly smart. Being wrong is not necessarily fun, but it’s not a bad thing in this business.
You shouldn’t try to be wrong, but you shouldn’t be afraid of it, either. And if you are wrong, own it. Hold your L as I’ve heard the kids say. Don’t try to minimize it or explain it or try to point out how many other people are wrong, too. Do what Kendrick Perkins did on Get Up the day after the Warriors won the title.
“When they go on to win it, guess what?” He said, sitting next to Mike Greenberg. “You have to eat that.”
Do not do what Perkins did later that morning on First Take.
Perkins: “I come on here and it’s cool, right? Y’all can pull up Perk receipts and things to that nature. And then you give other people a pass like J-Will.”
Jason Williams: “I don’t get passes on this show.”
Perkins: “You had to, you had a receipt, too, because me and you both picked the Memphis Grizzlies to beat the Golden State Warriors, but I’m OK with that. I’m OK with that. Go ahead Stephen A. I know you’re about to have fun and do your thing. Go ahead.”
Stephen A. Smith: “First of all, I’m going to get serious for a second with the both of you, especially you, Perk, and I want to tell you something right now. Let me throw myself on Front Street, we can sit up there and make fun of me. You know how many damn Finals predictions I got wrong? I don’t give a damn. I mean, I got a whole bunch of them wrong. Ain’t no reason to come on the air and defend yourself. Perk, listen man. You were wrong. And we making fun, and Steph Curry making fun of you. You laugh at that my brother. He got you today. That’s all. He got you today.”
It’s absolutely great advice, and if you feel yourself getting uncomfortable over the fact that you were wrong, stop to realize that’s your pride talking. Your ego. And if people call you out for being wrong, it’s actually a good sign. It means they’re not just listening, but holding on to what you say. You matter. Don’t ruin that by getting defensive and testy.
WORTH EVERY PENNY
I did a double-take when I saw Chris Russo’s list of the greatest QB-TE combinations ever on Wednesday and this was before I ever got to Tom Brady-to-Rob Gronkowski listed at No. 5. It was actually No. 4 that stopped me cold: Starr-Kramer.
My first thought: Jerry Kramer didn’t play tight end.
My second thought: I must be unaware of this really good tight end from the Lombardi-era Packers.
After further review, I don’t think that’s necessarily true, either. Ron Kramer did play for the Lombardi-era Packers, and he was a good player. He caught 14 scoring passes in a three-year stretch where he really mattered, but he failed to catch a single touchdown pass in six of the 10 NFL seasons he played. He was named first-team All-Pro once and finished his career with 229 receptions.
Now this is not the only reason that this is an absolutely terrible list. It is the most egregious, however. Bart Starr and Kramer are not among the 25 top QB-TE combinations in NFL history let alone the top five. And if you’re to believe Russo’s list, eighty percent of the top tandems played in the NFL in the 30-year window from 1958 to 1987 with only one tandem from the past 30 years meriting inclusion when this is the era in which tight end production has steadily climbed.
Then I found out that Russo is making $10,000 per appearance on “First Take.”
My first thought: You don’t have to pay that much to get a 60-something white guy to grossly exaggerate how great stuff used to be.
My second thought: That might be the best $10,000 ESPN has ever spent.
Once a week, Russo comes on and draws a reaction out of a younger demographic by playing a good-natured version of Dana Carvey’s Grumpy Old Man. Russo groans to JJ Redick about the lack of fundamental basketball skills in today’s game or he proclaims the majesty of a tight end-quarterback pairing that was among the top five in its decade, but doesn’t sniff the top five of all-time.
And guess what? It works. Redick rolls his eyes, asks Russo which game he’s watching, and on Wednesday he got me to spend a good 25 minutes looking up statistics for some Packers tight end I’d never heard of. Not satisfied with that, I then moved on to determine Russo’s biggest omission from the list, which I’ve concluded is Philip Rivers and Antonio Gates, who connected for 89 touchdowns over 15 seasons, which is only 73 more touchdowns than Kramer scored in his career. John Elway and Shannon Sharpe should be on there, too.
Money Isn’t The Key Reason Why Sellers Sell Sports Radio
I started selling sports radio because I enjoyed working with clients who loved sports, our station, and wanted to reach fans with our commercials and promotions.
A radio salesperson’s value being purely tied to money is overrated to me. Our managers all believe that our main motivation for selling radio is to make more money. They see no problem in asking us to sell more in various ways because it increases our paycheck. We are offered more money to sell digital, NTR, to sell another station in the cluster, weekend remotes, new direct business, or via the phone in 8 hours.
But is that why you sell sports radio?
In 2022, the Top 10 highest paying sales jobs are all in technology. Not a media company among them. You could argue that if it were all about making money, we should quit and work in tech. Famous bank robber Willie Sutton was asked why he robbed twenty banks over twenty years. He reportedly said,” that’s where the money is”. Sutton is the classic example of a person who wanted what money could provide and was willing to do whatever it took to get it, BUT he also admitted he liked robbing banks and felt alive. So, Sutton didn’t do it just for the money.
A salesperson’s relationship with money and prestige is also at the center of the play Death of a Salesman. Willy Loman is an aging and failing salesman who decides he is worth more dead than alive and kills himself in an auto accident giving his family the death benefit from his life insurance policy. Loman wasn’t working for the money. He wanted the prestige of what money could buy for himself and his family.
Recently, I met a woman who spent twelve years selling radio from 1999-2011. I asked her why she left her senior sales job. She said she didn’t like the changes in the industry. Consolidation was at its peak, and most salespeople were asked to do more with less help. She described her radio sales job as one with “golden handcuffs”. The station paid her too much money to quit even though she hated the job. She finally quit. The job wasn’t worth the money to her.
I started selling sports radio because I enjoyed working with clients who loved sports, our station, and wanted to reach fans with our commercials and promotions. I never wanted to sell anything else and specifically enjoyed selling programming centered around reaching fans of Boise State University football. That’s it. Very similar to what Mark Glynn and his KJR staff experience when selling Kraken hockey and Huskies football.
I never thought selling sports radio was the best way to make money. I just enjoyed the way I could make money. I focused on the process and what I enjoyed about the position—the freedom to come and go and set my schedule for the most part. I concentrated on annual contracts and clients who wanted to run radio commercials over the air to get more traffic and build their brand.
Most of my clients were local direct and listened to the station. Some other sales initiatives had steep learning curves, were one-day events or contracted out shaky support staff. In other words, the money didn’t motivate me enough. How I spent my time was more important.
So, if you are in management, maybe consider why your sales staff is working at the station. Because to me, they’d be robbing banks if it were all about making lots of money.
Media Noise: BSM Podcast Network Round Table
Demetri Ravanos welcomes the two newest members of the BSM Podcast Network to the show. Brady Farkas and Stephen Strom join for a roundtable discussion that includes the new media, Sage Steele and Roger Goodell telling Congress that Dave Portnoy isn’t banned from NFL events.