Since Sinclair’s purchase of the former Fox Sports regional sports networks now called Diamond Sports Group, there have been a lot of talks about their plans to offer direct-to-consumer streaming options. The plan would need to involve a large amount of funding, as some have speculated that bankruptcy could also be in Diamond Sports Group’s future.
Major League Baseball has reportedly asked for a stake in Sinclair’s streaming option whenever it comes to fruition.
MLB’s involvement would seemingly be a good thing for the short-term, giving Diamond Sports a lifeline at a time where it seems like they definitely need it. From MLB’s standpoint, it would be the league that is most affected by any potential bankruptcy, so it makes complete sense to want to get involved.
Any streaming option would not include just MLB content, as Sinclair has signed deals with the NBA and the NHL through their Bally Sports RSNs. The MLB however is probably their biggest product, as most of their RSNs are based around local baseball rights.
It is worth noting that the MLB does have a history of getting involved with companies and translating it to success. They purchased a stake in BAMTech (previously MLB Advanced Media), created a service that they needed, and then benefitted from selling the equity.
Learfield Launches Business To Include Team Branding In NIL Deals
“The company has added a litany of its partners to the program including, Duke University, Florida State University, and the University of Florida.”
Learfield announced a new program to make it easier for student-athletes to associate school logos with NIL deals. Learfield Allied is aimed at bringing NIL deals and university intellectual property together.
The company has added a litany of its partners to the program including, Duke University, Florida State University, University of Florida, University of Kansas, University of Louisville, St. John’s University, Syracuse University, University of Utah, and the University of Wisconsin.
“From the very first stages of NIL, our job has been simple – to listen, learn, and help schools, brand partners, and student-athletes maximize opportunities,” Learfield president and CEO Cole Gahagan said in a press release. “By building a nationwide, consistent framework, we’re ensuring that the invaluable IP of our school partners remains under the highest level of commercial safeguard, while at the same time, significantly widening the opportunities for student-athletes, universities, and corporate brands alike. Learfield Allied is truly a solution that benefits all stakeholders in NIL.”
The entire program is aimed to be a national solution towards combatting the blockades in current NIL deals. The Supreme Court allowed the practice to start this past July. In many cases, athletes have been unable to associate their NIL deals with their school’s mascots and logos at places like the University of Wisconsin.
“Learfield Allied is a win for all parties involved, and I am especially happy that this will expand NIL opportunities for our student-athletes,” said Wisconsin athletic director Chris McIntosh. “Our athletic department is deeply committed to helping our student-athletes and corporate partners maximize opportunities in this space. This new initiative will greatly help and I am pleased to have Wisconsin Athletics at the forefront.”
Learfield Allied is the next step in the company’s NIL game plan. They also launched Compass this year, which helps educate student-athletes on the ins and outs of NIL deals.
“As a leader in intercollegiate athletics, we have a responsibility to listen to the market and lead with solutions. Our brand partners are interested in utilizing student-athletes in their marketing campaigns but there hasn’t been a secure and turnkey way to facilitate those opportunities using school IP, until now,” said Learfield CRO John Brody. “The unveiling of Learfield Allied is a gamechanger for those brands who are leaning in on student-athlete NIL, and we are proud to be at the center of the industry’s evolution and development.”
Dan Patrick, Other Sports Media Express Love For Taylor Swift Album
“The ten minute version where she is calling out Jake Gyllenhaal is epic surgery there by ‘Tay Tay'”.
Taylor Swift has a new album, Red (Taylor’s Version). It has received some rave reviews all across the country since its release a couple of weeks ago. It appears that she has gotten some unlikely fans in the world of sports media.
Longtime sportscaster Dan Patrick had a segment on his show yesterday where he discussed how he has been listening to Taylor Swift all weekend long.
“I drove to Maine on Saturday, I drove for four and a half hours and I listened to Taylor Swift for four and a half hours and I loved it. She has her version now she is re-recording all of her hits and the ten-minute version where she is calling out Jake Gyllenhaal is epic surgery there by ‘Tay Tay’,” said Patrick of the album.
It appears that Patrick is not the only sports media personality that has been into the longtime pop star’s new album. There has been a lot of talk on social media regarding Swift’s new ten minute some detailing her relationship with actor Jake Gyllenhaal, and there were some notable names in sports media getting in on the fun.
The biggest Taylor Swift fan in all of sports media just might be Mike Golic Jr. The ESPN Radio host also serves as a college football analyst and acknowledged on Twitter that he devoted a portion of Kentucky’s easy win over Vanderbilt to talking about Red (Taylor’s Version).
It definitely seems that Swift has picked up steam in the world of sports. The Washington Football Team social media team even tweeted a little play on the name Taylor following their win this Sunday against the Buccaneers led by quarterback Taylor Heinicke.
DAZN Focused On Subscriptions But Adds New Revenue Streams
“DAZN is also investing heavily in women’s sports.”
John Skipper gave a grim assessment of DAZN’s business during his time running the company. Speaking at Sports Business Journal’s Media Innovators Conference last week, Skipper said that any streaming service without the NFL, NBA or SEC would struggle to find a foothold in the US.
That isn’t the way DAZN’s current leader Peter Parmenter sees it. He told the SportsPro OTT Summit 2021 that DAZN is still focused on making money through its subscription model, but it is expanding its interest.
“We’ve gone out on record and said that we’re going to build ancillary revenue streams,” said Parmenter. “Whether that be advertising, whether that be betting, whether that be ecommerce, but doing it in a really fun and engaging way, where you can integrate these all into one service, I think is an opportunity and I think our fans tell us is what they want to see.”
DAZN is also investing heavily in women’s sports. The streaming platform has a global rights deal secured with UEFA’s Women’s Champions League. It will also share coverage of women’s European soccer leagues with YouTube and could expand further.
“We’ve got an opportunity to grow the sport here and the ripple effect that comes from that… more leads to more. More fans, more engagement, more rights, better viewership, more subscribers. All of that sort of thing comes out of that,” Parmenter said. “And, absolutely, it is a huge opportunity and it’s just good business to be in women’s sport.”
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