Temperatures rise during the summer months in Phoenix. The same can’t always be said about sports radio ratings. But in 2021, listenership in Phoenix advanced to a record level.
Following a spring book which saw the Phoenix Suns get hot in the playoffs and begin their push to the NBA Finals, Arizona Sports 98.7 rode that momentum to its most dominant victory ever in the summer book. The station produced a 5.6 share for the quarter in weekday prime (M-F 6a-7p) to finish 6th overall. That was a nine tenths of a point increase from their spring performance.
The news was even better for 98.7’s afternoon show, Burns and Gambo. The popular duo popped a station best 6.4 share in their timeslot to finish the book in 2nd place. That marked the third straight book of growth for the show, including a seven tenths gain from the spring.
Next best in the lineup were Bickley and Marotta. The new morning team, which had been installed in middays during the summer months, closed out their midday tenure with a 5.5 share. That showing was good enough to place them 4th in the market for the quarter. The midday slot improved by a full point from spring to summer.
Wrapping up in morning drive, the longtime team of Doug and Wolf, which previously featured Doug Franz and Ron Wolfley, signed off for the final time with an 8th place 4.4 share. Doug and Wolf spent more than 14 years together on the station in morning drive. They were up seven tenths from the spring.
The rest of the market didn’t have much of a ratings story among sports radio brands. 1580 The Fanatic and KDUS didn’t record a rating. FOX Sports 910 delivered a 0.1 in weekday prime, and received an 0.2 from Jody Oehler, the only other sports show in the market to record a rating during the summer book.
When the fall book gets released, we’ll get our first look at how the local audience responds to the changes recently made by Arizona Sports. The station now features Bickley and Marotta in mornings, Wolf and Luke Lapinksi in middays, and Burns and Gambo in afternoons. Rod Lakin will also be gone, having left for Philadelphia to program Sports Radio WIP.
One thing to remember, the spring and summer books included a major boost from the Suns, so that carryover isn’t guaranteed to continue into the fall. Some may read that and suggest I’m giving 98.7 a pass following their recent changes. I’m not. I’m simply trying to paint a realistic picture that audience levels could change due to not having a local team battle for a championship during the fall months.
Regardless, Arizona Sports are thriving right now. Congratulations is in order for Scott Sutherland, Ryan Hatch, and the entire programming team.
Industry Analyst Predicts Crypto Will Surpass Gambling In Sports World
Industry sources believe that crypto could grow into a $100 million dollar industry for sports television within the next year.
Industry insiders have believed for quite a while that sports betting was the future for sponsorship and advertisement revenue, but it appears that there is a new venture on the rise that is quickly surpassing it.
Crypto.com made a huge statement in purchasing the Staples Center in what will be known as Crypto.com Arena come Christmas Day.
SponsorUnited Founder and President Bob Lynch believes that there is no doubt that Crypto and Blockchain will far exceed sports betting as the premiere revenue money maker for the sports industry over the next decade.
“They’re essentially buying equity,” which would be particularly valuable in an industry that is still widely doubted, Lynch said on Crypto.com’s purchase of the arena. “The Lakers and Clippers have global exposure, media value and mentions that give instant brand legitimacy with top-of-mind awareness through national/global TV exposure,”
Crypto has already started to push its way into major advertisements for key events in the world of sports. Cryptocurrency exchange FTX purchased an ad in this upcoming Super Bowl, and already has the backing of the biggest star in professional football. Tom Brady has an equity stake in the company.
Industry sources believe that crypto could grow into a $100 million dollar industry for sports television within the next year. It seems that the possibilities are endless for crypto within the sports landscape. While sports gambling certainly isn’t going away from the public eye, it could be overtaken by crypto in terms of ad spending and sponsorship visibility very soon.
Colin Cowherd: Lincoln Riley At USC Is Good For Networks
“Colin Cowherd pointed out that when USC is a contender, LA watches.”
Colin Cowherd is a self-professed college football fan. When the sport is interesting, he talks about it. The sport may never be more interesting than when the coaching carousel is spinning.
On Mondy’s edition of The Herd on FS1 and FOX Sports Radio, Cowherd dove in on USC’s hire of Lincoln Riley. He says that it is good for college football that Riley left Oklahoma for Los Angeles.
“My phone blew up yesterday, not only because people know I’m kind of a USC honk, but network people,” Cowherd said. “They’re like ‘do you understand how big this is for networks?’”.
Colin Cowherd pointed out that when USC is a contender, LA watches. He noted that when USC lost to Texas in the 2006 Rose Bowl, ABC scored a 22.5 rating in the city.
“The networks want USC to be good. You know why? Because New York, DC, and Boston have never watched college football. Chicago does and LA does. So the Big Ten being good is good for college football TV ratings. But LA doesn’t watch college football anymore. They will now.”
As for the hard times USC has fallen on and been stuck in mostly since Pete Carroll bolted for the NFL, Cowherd is not particularly worried. He pointed out that Georgia, Alabama, Ohio State, and Notre Dame were all down before they hired the right coach. Programs at the blue blood level in the sport have a way of bouncing back quickly.
Network executives are hoping Cowherd’s assessment is correct. USC is the only brand on the West Coast capable of resonating on a national level.
The Los Angeles sports landscape has changed though. When USC was a celebrity program under Pete Carroll, the city did not have an NFL team. Now it has two. The Dodgers were not annual contenders in Major League Baseball. The Lakers had stars, but the Clippers didn’t. Now both do.
Does LA love college football enough for the Trojans to turn some heads in the city with the most stars in the sports world?
Pat McAfee’s Wife Shares Couple’s Pregnancy Struggles
“Saying that now the couple is no longer able to conceive naturally, Samantha went on to tell her followers that she and Pat will be pursuing in vitro fertilization when they are ready.”
As hard as it can be as a celebrity, or as the spouse of a celebrity or popular media figure, to keep your personal life private and out of the limelight, sometimes it can be uplifting to put your personal struggles out there for all to see.
Enter Samantha McAfee, the wife of popular sports radio host Pat McAfee. Samantha took to Twitter on Monday afternoon to share a heartbreaking update on the couple’s journey to conceiving a child.
“On Tuesday, I had what we thought was a ‘normal’ miscarriage, it was painful and miserable,” Samantha wrote in part. “However, Saturday morning I woke up in extreme pain so Patrick took me to the ER. They found that I had internal bleeding again due to the pregnancy being in my (fallopian) tube and it had burst. I needed emergency surgery to remove my remaining tube.”
Samantha shared that this was not the first time she had experienced complications in the beginning weeks of a pregnancy. She said she had her right fallopian tube removed in 2020 due to an ectopic pregnancy, a pregnancy where a fertilized egg implants and grows outside the main cavity of the uterus.
Saying that now the couple is no longer able to conceive naturally, Samantha went on to tell her followers that she and Pat will be pursuing in vitro fertilization when they are ready.
Additionally, McAfee noted that the point of her sharing the update was to give others who may be going through similar difficulties hope, but to also shed a light on the reality of fertility issues and emphasize that she will have a child someday.
“I KNOW I WILL BE A MOTHER somehow some way, I know Patrick and I will be the best parents we can be whenever the universe thinks it’s the right time,” she said.
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