Columbus sports radio was alive and well in the summer book. The market’s leading brand, 97.1 The Fan, enjoyed strong performances across the board. The station finished 1st in weekday prime (M-F 6a-7p) with a 12.8 share. A 1st place finish was also produced for the full week (M-SU 6a-Mid) courtesy of an 11.6 share. All numbers in this article are for Men 25-54 unless noted otherwise.
The weekday shows produced similar stories. One of the most dominant performances for the quarter came from the afternoon show, Common Man and T-Bone. Mike Ricordati and Jonathan Smith delivered a station best 18.0 share to finish 1st overall in afternoons from 3p-6p. The show also picked up an incredible 3.2 points year over year.
The next best performing show on the station was the midday team of Beau Bishop and James Laurinaitis. Their 9a-12p show also took 1st during the hours of 9a-12p with a 12.2 share. The midday show also grew year over year, gaining 2.5 points and moving up from 3rd.
During the hours of Noon to 3p ET, the station’s combination of Anthony Rothman and Matt ‘Ice’ Hayes produced an 11.8 share to secure 1st place. The only minor setback for the show was the loss of 1.1 points year over year. Given that they’re popping double digit shares and locking up 1st place finishes in the summer of 2020 and 2021, I’m sure they won’t lose any sleep over it.
The one show for the quarter that didn’t finish 1st was the morning show. The Morning Juice with Brandon Beam and Bobby Carpenter came in 5th with a 6.9 between the hours of 6a-9a. The show did though gain two tenths of a point year over year.
A few other nuggets from the book worth passing along. The Fan’s full week production among Adults 25-54 placed them 4th with a 7.0 share. They were also 3rd for the full week with Persons 12+ with a 6.9. In weekday prime, the station tied for 3rd place with an 8.2 share with Adults 25-54 and came in 3rd with Persons 12+ with a 7.7. Even more impressive was the performance of Common Man and T-Bone with both of those categories. The show was 1st overall in afternoons with an 11.6 with Adults 25-54, and 1st overall with Persons 12+ with a 9.0 share.
David Feherty Launches Weekly SiriusXM Show
“David’s unique blend of wit and golf wisdom, and his experience from a lifetime in the game, really make him one of a kind.”
SiriusXM announced today that David Feherty, who has been entertaining golf audiences with his witty perspective on the game for more than two decades, is joining SiriusXM to launch a new weekly show.
Feherty will team up with fellow former pro and SiriusXM host John Maginnes for Feherty and Maginnes. The show will be on Monday evenings on the SiriusXM PGA TOUR Radio channel.
They will preview the new show this Wednesday at 5pm. The show officially starts in its new time slot on January 3rd, as the PGA TOUR season picks up steam with the Hawaii tournaments.
“I can’t wait to work with John Maginnes,” said Feherty. “He is one of my favorite people and SiriusXM will be a really fun platform for us. The over/under on both of us getting canceled is about six weeks!”
The format will include long form interviews with personalities from the world of golf with storytelling to the listeners coming from the golf expertise of Feherty and Maginnes, who both had playing careers on the PGA Tour.
“David’s unique blend of wit and golf wisdom, and his experience from a lifetime in the game, really make him one of a kind,” said Scott Greenstein, SiriusXM’s President and Chief Content Officer. “SiriusXM is the perfect platform for his many great stories and the insightful and revealing conversations he’ll have with his guests. We are thrilled to pair him up with John and bring together two terrific personalities who will deliver an entertaining, must-listen show for our listeners.”
Feherty spent time following his playing career at CBS and NBC as well as his own show on the Golf Channel.
Industry Analyst Predicts Crypto Will Surpass Gambling In Sports World
Industry sources believe that crypto could grow into a $100 million dollar industry for sports television within the next year.
Industry insiders have believed for quite a while that sports betting was the future for sponsorship and advertisement revenue, but it appears that there is a new venture on the rise that is quickly surpassing it.
Crypto.com made a huge statement in purchasing the Staples Center in what will be known as Crypto.com Arena come Christmas Day.
SponsorUnited Founder and President Bob Lynch believes that there is no doubt that Crypto and Blockchain will far exceed sports betting as the premiere revenue money maker for the sports industry over the next decade.
“They’re essentially buying equity,” which would be particularly valuable in an industry that is still widely doubted, Lynch said on Crypto.com’s purchase of the arena. “The Lakers and Clippers have global exposure, media value and mentions that give instant brand legitimacy with top-of-mind awareness through national/global TV exposure,”
Crypto has already started to push its way into major advertisements for key events in the world of sports. Cryptocurrency exchange FTX purchased an ad in this upcoming Super Bowl, and already has the backing of the biggest star in professional football. Tom Brady has an equity stake in the company.
Industry sources believe that crypto could grow into a $100 million dollar industry for sports television within the next year. It seems that the possibilities are endless for crypto within the sports landscape. While sports gambling certainly isn’t going away from the public eye, it could be overtaken by crypto in terms of ad spending and sponsorship visibility very soon.
Colin Cowherd: Lincoln Riley At USC Is Good For Networks
“Colin Cowherd pointed out that when USC is a contender, LA watches.”
Colin Cowherd is a self-professed college football fan. When the sport is interesting, he talks about it. The sport may never be more interesting than when the coaching carousel is spinning.
On Mondy’s edition of The Herd on FS1 and FOX Sports Radio, Cowherd dove in on USC’s hire of Lincoln Riley. He says that it is good for college football that Riley left Oklahoma for Los Angeles.
“My phone blew up yesterday, not only because people know I’m kind of a USC honk, but network people,” Cowherd said. “They’re like ‘do you understand how big this is for networks?’”.
Colin Cowherd pointed out that when USC is a contender, LA watches. He noted that when USC lost to Texas in the 2006 Rose Bowl, ABC scored a 22.5 rating in the city.
“The networks want USC to be good. You know why? Because New York, DC, and Boston have never watched college football. Chicago does and LA does. So the Big Ten being good is good for college football TV ratings. But LA doesn’t watch college football anymore. They will now.”
As for the hard times USC has fallen on and been stuck in mostly since Pete Carroll bolted for the NFL, Cowherd is not particularly worried. He pointed out that Georgia, Alabama, Ohio State, and Notre Dame were all down before they hired the right coach. Programs at the blue blood level in the sport have a way of bouncing back quickly.
Network executives are hoping Cowherd’s assessment is correct. USC is the only brand on the West Coast capable of resonating on a national level.
The Los Angeles sports landscape has changed though. When USC was a celebrity program under Pete Carroll, the city did not have an NFL team. Now it has two. The Dodgers were not annual contenders in Major League Baseball. The Lakers had stars, but the Clippers didn’t. Now both do.
Does LA love college football enough for the Trojans to turn some heads in the city with the most stars in the sports world?
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