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The Fan in Indy & The Fan in Portland Deliver In Summer Book

“JMV produced The Fan’s best numbers in Indy for the quarter, turning in an 8.2 in afternoon drive. Primetime with Isaac and Suke, produced a market best 4.4 share for the quarter in Portland.”

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The summer book in Indianapolis produced good news for market leader 93.5/107.5 The Fan. The news was equally rewarding for Portland’s top sports radio brand 1080 The Fan. Let’s take a closer look at what took place during the summer months in both markets.

Starting in Indy, The Fan finished the quarter in weekday prime (M-F 6a-7p) delivering a 7.2 share. For the full week (M-SU 6a-Mid, The Fan scored a 5.4 share. All numbers are with Men 25-54 unless noted otherwise.

Among the weekday shows, The Drive with JMV produced the station’s biggest numbers for the quarter, turning in an 8.2 in afternoon drive. Next up was the midday show with Dan Dakich, which recorded a 7.6 share. Wrapping things up was The Fan Morning Show generating a 6.8 share, and the station’s airing of ESPN Radio’s ‘Greeny’, which delivered a 6.9 share.

A few other impressive stories in Indy from The Fan included a strong 6.8 share in weekday prime with Persons 25-54, and a 6.0 share with Persons 18-49. The brand’s best show in other categories for the quarter was JMV’s afternoon show which turned in an impressive 7.8 with Persons 25-54, and a 7.0 with Persons 18-49.

Moving to Portland, the shares were lower than Indy, but for 1080 The Fan, the victories over local market competitors 750 The Game and Rip City Radio 620 were enough to make the summer book a positive one. What made it especially gratifying for 1080 was the fact that the brand’s wins were secured without adding its streaming performance. The station doesn’t total line report, making the numbers strictly an Over The Air performance. Considering that 90% of radio listening in the market occurs on the FM dial, and the station is delivering a big audience thru its app and podcast downloads, if those ever do get added to the mix, it could change the conversation in future books.

Nonetheless, we start with the full week (M-SU 6a-Mid) where 1080 snagged a 2.3 share to finish a full point ahead of 750 The Game’s 1.3 share. Rip City was further back at a 0.6. The same story existed in weekday prime (M-F 6a-7p) where 1080 pulled a 2.4, The Game had a 1.4 and Rip City popped a 0.7. All numbers are for Men 25-54, sports radio’s targeted demo.

Looking at the weekday shows, The Game earned a win in mornings (6a-9a) thanks to The Dan Patrick Show. DP has performed well in Portland over the years, and for the summer book, the show picked up a 2.4, tripling 1080 and Rip City which tied with a 0.8. 1080’s morning show is hosted by Dirt & Sprague. Rip City is represented in morning drive by Rip City Mornings with Justin Myers.

During the 12p-3p hours, 1080 won the quarter thanks to the midday team of AJ & Dusty. AJ McCord and Dusty Harrah reeled in a 2.1 share, which placed them three tenths of a point in front of The Game’s John Canzano. Rip City’s airing of the Doug Gottlieb Show was further back at a 0.7.

In afternoon drive, Primetime with Isaac and Suke, featuring Isaac Ropp and Jason Scukanec, won their timeslow by producing a market best 4.4 share for the quarter. 1080’s program was nearly five times stronger than Rip City’s Chad Doing and Travis Demers, and The Game’s airing of CBS Sports Radio’s Zach Gelb Show.

Wrapping things up at night, 1080 finished in front of the competition with a 1.5 share. That performance doubled the production from The Game and Rip City Radio.

Sports Radio News

David Feherty Launches Weekly SiriusXM Show

“David’s unique blend of wit and golf wisdom, and his experience from a lifetime in the game, really make him one of a kind.”

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Via NBC Sports Pressbox

SiriusXM announced today that David Feherty, who has been entertaining golf audiences with his witty perspective on the game for more than two decades, is joining SiriusXM to launch a new weekly show.

Feherty will team up with fellow former pro and SiriusXM host John Maginnes for Feherty and Maginnes. The show will be on Monday evenings on the SiriusXM PGA TOUR Radio channel.

They will preview the new show this Wednesday at 5pm. The show officially starts in its new time slot on January 3rd, as the PGA TOUR season picks up steam with the Hawaii tournaments.

“I can’t wait to work with John Maginnes,” said Feherty.  “He is one of my favorite people and SiriusXM will be a really fun platform for us. The over/under on both of us getting canceled is about six weeks!”

The format will include long form interviews with personalities from the world of golf with storytelling to the listeners coming from the golf expertise of Feherty and Maginnes, who both had playing careers on the PGA Tour.

“David’s unique blend of wit and golf wisdom, and his experience from a lifetime in the game, really make him one of a kind,” said Scott Greenstein, SiriusXM’s President and Chief Content Officer. “SiriusXM is the perfect platform for his many great stories and the insightful and revealing conversations he’ll have with his guests.  We are thrilled to pair him up with John and bring together two terrific personalities who will deliver an entertaining, must-listen show for our listeners.”

Feherty spent time following his playing career at CBS and NBC as well as his own show on the Golf Channel.

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Sports Radio News

Industry Analyst Predicts Crypto Will Surpass Gambling In Sports World

Industry sources believe that crypto could grow into a $100 million dollar industry for sports television within the next year.

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Industry insiders have believed for quite a while that sports betting was the future for sponsorship and advertisement revenue, but it appears that there is a new venture on the rise that is quickly surpassing it.

Crypto.com made a huge statement in purchasing the Staples Center in what will be known as Crypto.com Arena come Christmas Day.

SponsorUnited Founder and President Bob Lynch believes that there is no doubt that Crypto and Blockchain will far exceed sports betting as the premiere revenue money maker for the sports industry over the next decade.

“They’re essentially buying equity,” which would be particularly valuable in an industry that is still widely doubted, Lynch said on Crypto.com’s purchase of the arena. “The Lakers and Clippers have global exposure, media value and mentions that give instant brand legitimacy with top-of-mind awareness through national/global TV exposure,”

Crypto has already started to push its way into major advertisements for key events in the world of sports. Cryptocurrency exchange FTX purchased an ad in this upcoming Super Bowl, and already has the backing of the biggest star in professional football. Tom Brady has an equity stake in the company.

Crypto.com is already the sponsor of FOX‘s college football studio show, Big Noon Kickoff, on top of running ads during broadcasts of the game as well.

Industry sources believe that crypto could grow into a $100 million dollar industry for sports television within the next year. It seems that the possibilities are endless for crypto within the sports landscape. While sports gambling certainly isn’t going away from the public eye, it could be overtaken by crypto in terms of ad spending and sponsorship visibility very soon.

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Sports Radio News

Colin Cowherd: Lincoln Riley At USC Is Good For Networks

“Colin Cowherd pointed out that when USC is a contender, LA watches.”

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FS1

Colin Cowherd is a self-professed college football fan. When the sport is interesting, he talks about it. The sport may never be more interesting than when the coaching carousel is spinning.

On Mondy’s edition of The Herd on FS1 and FOX Sports Radio, Cowherd dove in on USC’s hire of Lincoln Riley. He says that it is good for college football that Riley left Oklahoma for Los Angeles.

“My phone blew up yesterday, not only because people know I’m kind of a USC honk, but network people,” Cowherd said. “They’re like ‘do you understand how big this is for networks?’”.

Colin Cowherd pointed out that when USC is a contender, LA watches. He noted that when USC lost to Texas in the 2006 Rose Bowl, ABC scored a 22.5 rating in the city.

“The networks want USC to be good. You know why? Because New York, DC, and Boston have never watched college football. Chicago does and LA does. So the Big Ten being good is good for college football TV ratings. But LA doesn’t watch college football anymore. They will now.”

As for the hard times USC has fallen on and been stuck in mostly since Pete Carroll bolted for the NFL, Cowherd is not particularly worried. He pointed out that Georgia, Alabama, Ohio State, and Notre Dame were all down before they hired the right coach. Programs at the blue blood level in the sport have a way of bouncing back quickly.

Network executives are hoping Cowherd’s assessment is correct. USC is the only brand on the West Coast capable of resonating on a national level.

The Los Angeles sports landscape has changed though. When USC was a celebrity program under Pete Carroll, the city did not have an NFL team. Now it has two. The Dodgers were not annual contenders in Major League Baseball. The Lakers had stars, but the Clippers didn’t. Now both do.

Does LA love college football enough for the Trojans to turn some heads in the city with the most stars in the sports world?

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