Connect with us

Sports TV News

Heather Anderson Named VP Of Programming & Acquisitons At ESPN

“She is bridging the gap for the content strategy team related to large, multi-sport opportunities and audience expansion initiatives.”

Published

on

Courtesy: ESPN

ESPN has announced its new vice president of programming and acquisitions. Heather Anderson is assuming the role as she transitions from her time with The Walt Disney Company Legal team. Anderson brings over two decades of music and media experience from her time as a respected entertainment and technology attorney.

“Heather’s extensive experience across the Disney family and on a variety of platforms make her a fantastic addition to our leadership team,” said Burke Magnus, president, programming and original content, ESPN. “We’re eager to welcome her to ESPN at an exciting time as we continue to grow and innovate.”

Anderson’s initial role involves the biggest new avenue in sports media: gambling. She is working directly with Mike Morrison (ESPN vice president, sports betting and fantasy) on the sports betting opportunities in front of ESPN. Anderson is the point woman on dealings between programming and original content and ESPN Content Strategy. 

She is bridging the gap for the content strategy team related to large, multi-sport opportunities and audience expansion initiatives. Anderson is acting in a similar role for The Undefeated and ESPN Edge, among others.

“I am thrilled to expand on my vast experiences in the entertainment industry and at The Walt Disney Company through this opportunity to focus on diversity and innovation in programming with the best brand in sports,” Anderson said in the press release.

Anderson has worked at The Walt Disney Company since 2013, helping lead teams that supported mobile apps, websites, vertical video games, and more. Before working at The Walt Disney Company, Anderson worked as an attorney in the legal affairs department of Interscope Geffen A&M Records.

While there, she regularly handled licensing recording agreements worth millions of dollars. ESPN is serious about sports betting, and they hired a sharp legal mind to make sure that phase of their business grows the right way.

Sports TV News

Greg Olsen To Partner With Kevin Burkhardt For Super Bowl LVII

“Last season was the first Burkhardt and Olsen worked together. They largely won rave reviews.”

Published

on

The deal isn’t done yet, but Andrew Marchand of The New York Post reports that Greg Olsen is on his way to joining Kevin Burkhardt in the top NFL booth at FOX. Although Tom Brady will take over that role after he retires and leaves the Tampa Bay Buccaneers, Olsen will spend at least this season on FOX’s A-Team.

Last season was the first Burkhardt and Olsen worked together. They largely won rave reviews.

Earlier this year, the former Panther told The Mac Attack on WFNZ in Charlotte that he was disappointed he didn’t get to call a postseason game. He will more than make up for that in 2023. As Burkhardt’s partner, Olsen is in line to be the analyst for Super Bowl LVII.

Marchand writes that we could get a taste of what is to come in February. He speculates that if the Buccaneers are not in the Super Bowl, it is possible Tom Brady could make his FOX debut, either in the booth alongside Kevin Burkhardt and Greg Olsen or as part of the network’s studio show.

Now, FOX has to make a decision about it’s number 2 NFL booth. According to Marchand, Drew Brees is a candidate to be the analyst. Adam Amin and Joe Davis have emerged as candidates for the play-by-play role.

Continue Reading

Sports TV News

Poll Data Shows Tepid Response To Tom Brady Joining FOX

“A recent Harris Poll conducted on behalf of Front Office Sports showed that 1 in 3 Americans are more likely to watch a game with Brady on the microphone.”

Published

on

FOX Sports reportedly signed Tom Brady to a 10-year deal worth $375 million to make the seven-time Super Bowl champion the new lead analyst for its top NFL broadcast once his playing career is over.

A recent Harris Poll conducted on behalf of Front Office Sports showed that 1 in 3 Americans are more likely to watch a game with Brady on the microphone.

The poll said 2 in 5 NFL fans have a better opinion of FOX Sports following the deal, with 41% of NFL fans being at least somewhat more likely to watch a game with Brady as an analyst.

Data shows one-third of NFL fans think the deal Brady reportedly agreed to is worth about the same as its reported value.

That reaction could probably be described as “tepid”. That may be exactly what FOX expects and maybe all it wants.

Last week, Domonique Foxworth of ESPN suggested that the paycheck is less about what the network thinks Tom Brady means to viewers and more about showing the NFL that the network values its product.

Continue Reading

Sports TV News

FOX Not Interested In Joining Streaming Sports Wars

“All this fight that’s going on, sort of gladiatorial kind of bloodshed, is really for that last position, right, in the three to four services that people will take?”

Published

on

The CEO of FOX doesn’t plan on forking over billions of dollars to be people’s last choice for paid streaming services.

Lachlan Murdoch said at a time when more than 80% of American homes already have some kind of paid streaming service, it’s not worthwhile to jump on that train.

Amazon, Netflix and Disney+ typically account for the average streaming presence in a household.

“All this fight that’s going on, sort of gladiatorial kind of bloodshed, is really for that last position, right, in the three to four services that people will take,” Murdoch said at a tech conference earlier this year. “And so the billions of dollars that’s being spent by multiple aspirants is all for that last position. And so we are extraordinarily — I want to say that — we’re happy to be sort of sitting on the sidelines.”

Murdoch told Benjamin Swinburne that when it comes to the NFL, FOX’s media rights are the same as CBS, NBC and ESPN. The main focus for the company remains on keeping games on TV.

“We don’t believe it helps us to put those rights under a streaming service or free on over-the-air. We think it’s very important that those rights remain exclusive to the broadcast environment,” Murdoch said.

FOX does stream games through its app, but it is only the games it is also carrying on its broadcast network or FS1.

Continue Reading
Advertisement
Advertisement

Trending

Copyright © 2021 Barrett Media.