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Karsch & Anderson Use Squid Game To Grow Twitch Audience

“I have a white index card; I’m going to write four words down. As soon as [Karsch] finishes ‘Squid Game,’ he is going to say these four words.”

Derek Futterman

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Netflix’s new dystopian series “Squid Game” has been captivating and enthralling viewers from all around the world with its high-stakes competition and lethal penalties. The South Korean fictional survival-based competition revamps traditional children’s games, such as “Red Light, Green Light” and “Marbles,” into competitions with a chance to win ₩45.6 billion if they make it to the end. All of the initial 456 contestants are in deep amounts of debt, and trying to make a better life for themselves and their families — with the caveat that if they lose any of the competitions, they will be immediately killed.

Over its first month of streaming worldwide, 142 million Netflix members have watched the series, amounting to approximately two-thirds of the platform’s subscriber base, something the service, in a press release, called “mind-boggling.” Additionally, 89% of those viewers watched at least 75 minutes of the series, and 66% finished the series’ first season in a mere 23 days. Recently, it was the number one streaming program in 94 different countries, including the United States, resulting in the addition of 4.38 million subscribers in the third quarter, nearly double the figure from this time last year. The show has generated nearly $900 million in impact value, and cost $21.4 million to produce, meaning Netflix figures to substantially profit from this series, which has already been renewed for a much-anticipated second season.

So what does this mean for sports media? Well, on Wednesday morning, “Karsch and Anderson” on 97.1 The Ticket in Detroit spoke about their experiences watching this global phenomenon. Then, they played a game of their own, transforming show listeners into viewers while emphasizing the impact cross-platform integration has and will continue to have on radio today.

“I did power through another episode of Squid Game,” said Doug Karsch, co-host of the morning-drive show, who is in the midst of watching the series on Netflix. “It’s interesting; I want to know what the hell is going on.”

Show Producer Khang Huynh, who, along with co-host Scott Anderson, has already finished the Netflix hit, proceeded to draw the listening audience to 97.1 The Ticket’s Twitch live stream of “Karsch and Anderson” simply by using a standard, white index card.

“I have not met or read one review after [someone has] finished [‘Squid Game’] say something different,” expressed Hunyh. “I have a white index card; I’m going to write four words down. As soon as [Karsch] finishes ‘Squid Game,’ he is going to say these four words.”

In anticipation of Hunyh’s revealing the four-word message, the viewership on 97.1 The Ticket’s Twitch stream proliferated from 166 to 472 viewers in the span of about a minute-and-a-half, demonstrating the power a complimentary video live stream can have on a sports radio show.

Without the video live stream, the secret index card message could not have been as easily and instantly disseminated while simultaneously entertaining the audience without it serving as somewhat of a spoiler to Karsch. By utilizing Twitch, “Karsch and Anderson” kept viewers engaged in their conversation, and compelled many of them to switch over to the Twitch platform, some for the first time, expanding their potential audience and future capabilities on that avenue of transmission.

As for Karsch, finishing “Squid Game,” he puts his chances in doing so at over 50%. “I’ll just come back the day that I finish watching, and see if I say that exact thing.” Anderson can’t wait for the day that happens, as his feeling was analogous to that of Hunyh’s regarding the thrilling ending of season one.

“I can’t wait to tell you what I was going to say, because it was so close!”

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Jason Puckett Launches PuckSports.com

“I am super motivated right now and I can’t wait. I have probably been busier now than I’ve ever been in the last 48 hours.”

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Logo for PuckSports.com

Jason Puckett, who decided to walk away from a contract offer from iHeartMedia’s KJR in Seattle after finding out his partner Jim Moore had been laid off, has launched a new venture – PuckSports.com. ‘Puck’ has a baseball opening day show posted on the Puck Sports YouTube page and also posted an introductory message about his new venture and what led to creating it.

“I wanted to talk to you guys, the listeners out there, the viewers out there, sorry for all of this,” an emotional Puckett said. “Sorry for what has happened and what has taken place. Thank you for all of the comments and the well-wishes and what you have said about myself and Jim.

“It has been a whirlwind of a last few days, for sure and I do want to say that I feel for the people that we used to work with. “I know it’s not easy to go through that, I have been on that side of it many, many times in this industry when someone is let go and you have to sit there and answer all the questions about them and for them…It’s unfortunate and it shouldn’t be that way, but the reality of this business is it’s like that.”

Puckett then told his fans that PuckSports.com and YouTube are where you will be finding his content along with Moore. “I am going to take what I have learned over the years and apply it to a new age of media,” he said and noted this was a direction he had been thinking about for a while.

As for what took place that led to his decision to not sign his contract and talk away, he said, “I just want to take you briefly back to last week. I don’t want to get too much in the weeds, I’m not here to lay any blame or point any fingers at anybody…there’s too many good people that I have worked with that I don’t want to drag into this. It was a process that was at times handled fine, handled perfectly, and at other times it got to a point where it just went on too long. But that’s corporate media and that’s what happens.”

Continuing on Puckett said, “…I had been without a contract since about January…when I was away from the station that was something that we and the station agreed upon…to see if we could get something done and we were all hopeful that we would…I was only supposed to be gone a couple of days…unfortunately as these things sometimes happen, it just went a little bit longer…We received the deal and it was what we wanted, but unfortunately with that news a few hours later came the news from corporate that Jim had lost his job. Obviously there was a mix of emotions with that from me.

“I wrestled with that and the decision and what I would do. It was hard for me to move forward…I couldn’t fight the perception more than anything that I had received a new deal while at the same time, my partner and good friend, guy I love to death, who I grew up reading…it was a hard reality…The loyalty I have, I couldn’t live with myself even though Jim knew what the truth was.”

Puckett said he was aware Moore was planning to step away from the radio show at the end of the year and was looking forward to the nine months they would have left to work with one another. Then, when iHeartMedia made the decision to make Moore a casualty of their latest round of layoffs, Puckett knew he needed to revisit the idea of starting his own venture.

He said, “It has kind of changed my timeline as far as what I wanted to do and where I felt I was at…I am super motivated right now and I can’t wait. I have probably been busier now than I’ve ever been in the last 48 hours.”

Puckett said several of the show’s regular guests would stay with the show and he thanked several sponsors who he said would remain supporters of the show with the new venture. ‘Puck’ noted that starting next week, “…We get underway in full force…I’m going to continue to try and make people laugh and entertain you and talk about sports…and all of the other things you have become accustomed to with this show.”

As he started to wrap up, Puckett said, “I’m jumping into the deep end of the pool and I am going to see if I can swim or sink.”

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Kirk Minihane: WEEI is “Going to be Andy Gresh and Rich Shertenlieb in Afternoons”

“It’s going to be Andy Gresh and Rich Shertenlieb in the afternoons, which is going to be so awful.”

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Photos of Kirk Minihane and Rich Shertenlieb

As the speculation continues on where Boston sports talker Rich Shertenlieb will end up, one former WEEI host said he has the scoop on what is going to happen. Kirk Minihane, now with Barstool Sports, said, “What I heard was, initially, was they were moving Rich Keefe from nights to middays, moving Adam Jones from afternoons to middays and keeping Fauria there, and moving Andy Gresh to afternoons…But now it appears Rich Shertenlieb is going to do afternoons with Andy Gresh.”

On Wednesday, Boston Globe sports and sports media columnist Chad Finn put out a post on X, saying, “Didn’t think Rich Shertenlieb would end up at WEEI after leaving Sports Hub. I do now, most likely in afternoon drive. Audacy management has been telling people to expect changes.”

Minihane continued commenting on the matter, saying, “It’s going to be Andy Gresh and Rich Shertenlieb in the afternoons, which is going to be so awful. Maybe the two most sensitive c***s in the history of radio. That’s a show we are going to ruin…we haven’t done that in a while, we are going to take that show down…Once that show starts, we are just going to blitz them with phone calls because Gresh can’t handle that.

“What they don’t understand, because they are so dumb, is that…Rich Shertenlieb has no fan base…no fan of [Toucher and Hardy] in the morning is going to be like ‘I’m not going to listen to Felger in the afternoons, I’ll now listen to Andy Gresh and Rich Shertenlieb.’ It’s going to be dreadful.”

Recapping what he has heard the rest of the WEEI lineup will be, Minihane said, “…And then in middays you have Adam Jones, failed afternoons. Rich Keefe who has now failed middays, drivetime, nights and is now going to fail again in middays… and Christian Fauria who has never drawn a rating in his life.”

WEEI has not commented on any of the speculation. BSM will have more as the story unfolds.

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Former 670 The Score Host Tommy Williams Has Died

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Photo of Tommy Williams
Courtesy: Lakeshore Public Media

Tommy Williams, who was heard for a decade on 670 The Score, died on Wednesday at the age of 66.

Williams began his broadcasting career in his hometown of Gary, Indiana in 1982 at WLTH before moving on to The Score. In 2003, Williams became the PA Announcer for the Gary Southshore RailCats of the American Association where he had his signature call to get the attention of the fans, “People, People, People.”

A story in The Times of Northwest Indiana said, “The longtime RailCats public address announcer and Lakeshore Public Media sports journalist was known for broadcasting countless games, interviewing countless athletes and covering Region sports at all levels. The Gary native and co-host of “Prep Sports Report,” “Prep Football Report,” and “Lakeshore PBS Scoreboard” often signed off shows saying, “Gary, Indiana, you know I love you.”

“The cadence he had in his voice echoed across the Region in a way we may never see again. He was widely known and widely loved,” Tom Maloney, vice president of radio operations at Lakeshore Public Media told the paper.

“He’d want to be remembered as the voice of Lakeshore sports,” his Regionally Speaking co-host and producer Dee Dotson told The Times. “Most people will remember him for covering prep sports all the way up to semi-pros. He’ll be remembered for treating each of his subjects like they were world champions. His depth of knowledge of sports at all levels is commendable. He was a walking encyclopedia of stats.” 

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