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Nate Burleson: I Didn’t Want CBS To Treat Me Like a Sports Guy

“I said look, I don’t want the glamour assignments. I want you to send me into the thick of it.”

Ricky Keeler

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Paul Filo/CBS

When celebrities go out to places where they are easily recognizable, they want to be treated as if they were just a regular person. Well, that was the case for Nate Burleson as well when he started at CBS This Morning in September. 

On the latest edition of the 10 Questions with Kyle Brandt podcast, Burleson talked about his first week and some of the heavy stories he had to cover such as the withdrawal of troops in Afghanistan, Hurricane Ida, and the 20-year remembrance of 9/11. He appreciated that the crew at CBS This Morning put him on the impactful stories right out of the gate and didn’t treat him as someone just coming from a sports background.

“They didn’t have me start off by saying hey what’s up man, I’m Nate, and we are over here in Times Square. That wasn’t it. They were like we hired him for a reason, we know how intelligent he is, let’s give him the same assignments we give everyone else. If he is coming in talking about topics that aren’t impactful, then why is he here? That week one was a good start,” said Burleson. 

Nate Burleson mentioned that when he was in the pitch meetings with CBS, he wanted to be on the serious stories and eventually, he wants to get those opportunities to go to some “really gritty places” and “experience unique food and cultures.” 

“One of the things we talked about when we had our pitch meeting was all of the things I am interested in. I said look, I don’t want the glamour assignments. I want you to send me into the thick of it. So, hopefully, I get to experience that when I am on assignment doing pieces, features, and essays for CBS Mornings.”

When Burleson isn’t on CBS This Morning, he is previewing games on Sunday on The NFL Today. He says that he sees the DNA of another successful pregame show in their own.

“If you like NBA on TNT, you would most likely like our show. The reason I say that is because you see Chuck and Shaq go at it and they bicker all show long, that’s the same exact thing that Phil Simms and Boomer Esiason do. Not just on the show, but be a fly on the wall during the commercial break. There is this atmosphere of a true locker room even though we are all from different eras, we all sit there and rib each other like we played together.” 

With the way Nate Burleson can have fun talking about football or being serious when talking about the news, he is becoming one of the more versatile people in the industry and he is happy to be given the chance to not be seen as just the ex-NFL athlete. 

Sports TV News

FOX Sued for Patent Infringement Over NFL Scheduling

“Recentive Analytics filed suit against FOX in a Delaware federal court on November 29 according to Yahoo Sports.”

Jordan Bondurant

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An analytics company is suing FOX over claims that the network developed a mapping tool using their patented technology to create a season slate of NFL games.

Recentive Analytics filed suit against FOX in a Delaware federal court on November 29 according to Yahoo Sports.

The lawsuit claims FOX used access to Recentive’s predictive analytics tools to develop a resource of their own that would create optimal schedules for its 1 and 4 p.m. NFLwindows.

The company is seeking a declaration that FOX infringed on two of its patents. Recentive is also suing for damages and wants an injunction keeping FOX from using Recentive tech and preventing the network from “selling, offering for sale, marketing or using any internal network and mapping analytics tool for the scheduling and regionalization of events covered by the patents.”

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Sports TV News

FOX Will Use Chris Fallica On Belmont Stakes Coverage

“While the Preakness and the Kentucky Derby remain at NBC, The Belmont Stakes is moving to FOX as part of the network’s deal with the New York Racing Association.”

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The Bear will be more than just a college football presence when he moves to FOX. Chris Fallica wrapped his final duties for ESPN last week and is now headed to a new network and will tackle some new responsibilities.

Fallica’s new role at FOX will involve plenty of sports gambling content. Richard Deitsch of The Athletic reports that content will include horse racing.

“One Fox Sports source said look for him to appear on the Belmont Stakes coverage,” Deitsch wrote in his weekly media column.

Starting in 2023, horse racing’s Triple Crown will not be seen all in one place. While the Preakness and the Kentucky Derby remain at NBC, The Belmont Stakes is moving to FOX as part of the network’s deal with the New York Racing Association.

How the network intends to use Chris Fallica on the broadcast is not clear. Given that he is coming to the network to contribute to gambling conversations, it is likely he would either be making picks or at least reviewing odds right up to the start of the race.

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Sports TV News

NBCUniversal CEO Expects Disney To Buy Company’s Hulu Stake

“Shell noted that live sports coverage is helping make the stake in Hulu a luxury for NBCUniversal.”

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The Walt Disney Company owns 67% of Hulu. The other 33% is owned by NBCUniversal. The latter company doesn’t expect that to be the case forever.

“It’s worth a lot of money,” NBCUniversal CEO Jeff Shell said at an investor conference earlier this week, “and I think there’s no indication that anything else is going to happen than Disney writing us a big check.”

Hulu is primarily a platform for movies and television shows. It is a major part of Disney’s deal with the NHL though. The streaming giant is part of the package of 103 games that are exclusive to ESPN and ABC. Hulu is also a live TV provider for many. The company’s Hulu Plus Live TV package had over 4 million subscribers as of the summer of 2022.

Shell noted that live sports coverage is helping make the stake in Hulu a luxury for NBCUniversal. He credits sports and content migrated from Hulu as the reason Peacock has grown to 18 million paid subscriptions since September.

Deadline reports that if Disney does want to acquire NBCUniversal’s stake in Hulu, “the price could fluctuate but will be in the tens of billions of dollars.”

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