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Nate Burleson: I Didn’t Want CBS To Treat Me Like a Sports Guy

“I said look, I don’t want the glamour assignments. I want you to send me into the thick of it.”

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When celebrities go out to places where they are easily recognizable, they want to be treated as if they were just a regular person. Well, that was the case for Nate Burleson as well when he started at CBS This Morning in September. 

On the latest edition of the 10 Questions with Kyle Brandt podcast, Burleson talked about his first week and some of the heavy stories he had to cover such as the withdrawal of troops in Afghanistan, Hurricane Ida, and the 20-year remembrance of 9/11. He appreciated that the crew at CBS This Morning put him on the impactful stories right out of the gate and didn’t treat him as someone just coming from a sports background.

“They didn’t have me start off by saying hey what’s up man, I’m Nate, and we are over here in Times Square. That wasn’t it. They were like we hired him for a reason, we know how intelligent he is, let’s give him the same assignments we give everyone else. If he is coming in talking about topics that aren’t impactful, then why is he here? That week one was a good start,” said Burleson. 

Nate Burleson mentioned that when he was in the pitch meetings with CBS, he wanted to be on the serious stories and eventually, he wants to get those opportunities to go to some “really gritty places” and “experience unique food and cultures.” 

“One of the things we talked about when we had our pitch meeting was all of the things I am interested in. I said look, I don’t want the glamour assignments. I want you to send me into the thick of it. So, hopefully, I get to experience that when I am on assignment doing pieces, features, and essays for CBS Mornings.”

When Burleson isn’t on CBS This Morning, he is previewing games on Sunday on The NFL Today. He says that he sees the DNA of another successful pregame show in their own.

“If you like NBA on TNT, you would most likely like our show. The reason I say that is because you see Chuck and Shaq go at it and they bicker all show long, that’s the same exact thing that Phil Simms and Boomer Esiason do. Not just on the show, but be a fly on the wall during the commercial break. There is this atmosphere of a true locker room even though we are all from different eras, we all sit there and rib each other like we played together.” 

With the way Nate Burleson can have fun talking about football or being serious when talking about the news, he is becoming one of the more versatile people in the industry and he is happy to be given the chance to not be seen as just the ex-NFL athlete. 

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Peter King: ‘Tom Brady Needs To Study Cris Collinsworth’

“He’ll know that to be good, he has to get out of his comfort zone of all niceties and tell it like it is.”

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Peter King dedicated a not-insignificant portion of his “Football Morning in America” column this week to advice for Tom Brady. FOX announced last week that the Buccaneers’ quarterback will become the network’s lead NFL analyst upon his retirement.

Brady’s decision and his reported salary have been the source of much speculation and prediction amongst his soon-to-be colleagues.

King is optimistic that Tom Brady will be entertaining and informative when he makes his FOX debut. He did offer the GOAT a little bit of advice about what he should be doing in the months leading up to calling it quits on his playing days and starting his new career.

“I think what I’d do if I were Brady is study Cris Collinsworth—and honest to goodness, I don’t say that because I work for NBC,” he wrote. “I say it because Collinsworth knows how to talk X’s-and-O’s conversationally, he’s an easy listen, and he can criticize when the time comes.”

Interestingly, last week, Collinsworth says he hears from most former players that are getting ready to make the jump to broadcasting. He was surprised he never heard from Tom Brady before FOX announced their deal.

King had two other suggestions. The first was that Brady watch multiple games from start to finish so that he can hear what the give-and-take between a broadcaster and analyst sounds like. The other is that he has to commit to being interesting and not censoring himself. King has faith that Brady will be able to do that.

“He’ll know that to be good, he has to get out of his comfort zone of all niceties and tell it like it is. On that LeBron James show last year, Brady said, ‘Ninety percent of what I say is not what I’m thinking. There’s a part of me that doesn’t like conflict, so in the end I always just try to play it super-flat.’ That has to end once he’s on TV if he wants to be any good.”

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Nick Wright Critical Of ABC Crew As Giannis Antetokounmpo Struggles In Game 7

“He reminded his followers on Twitter that the two-time MVP has put together some amazing performances in this series.”

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Giannis Antetokounmpo started hot in Game 7 on Sunday. By the time the game ended though, the Boston Celtics were on their way to Miami for Game 1 of the Eastern Conference Finals and the defending champions were headed back to Milwaukee.

The Celtics’ defense gave the Milwaukee Bucks fits in the second half. The ABC broadcast put a special spotlight on Antetokounmpo, who got multiple drives to the basket that he could not finish.

“The best has got to show up when the best is needed, and Giannis has been disappointing,” said Mark Jackson over a package of highlights of Giannis missing shots. “As great of a player as he is, given credit to the Celtics’ defense, but he has struggled offensively time and time again.”

Nick Wright of FS1 noticed and he didn’t appreciate it. He reminded his followers on Twitter that the two-time MVP has put together some amazing performances in this series.

Mike Been, Mark Jackson, and Jeff Van Gundy were not particularly hard on Giannis. The trio made the typical comments we hear when things aren’t going a great player’s way.

Wright did not harp on the issue beyond the single tweet. The outcome was not in doubt as the clock winded down. He gave credit to the Celtics rather than tweet about the Bucks or Giannis.

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Stephanie McMahon: WWE Is A Better Advertising Investment Than Sports

“We can script the buzzer-beater moments, we can script the Hail Marys.”

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Everyone knows that professional wrestling is scripted. The storylines, the outcomes of matches, all of it is predetermined. But in the eyes of WWE, that’s what makes their product so different, and better than traditional sports.

WWE Chief Brand Officer Stephanie McMahon told Deadline that when it comes to pitching advertisers, sports entertainment allows room for a range of different approaches to make something work.

“We can script the buzzer-beater moments, we can script the Hail Marys,” she said. “We have a leg up on sports. … You may object to what we do, but you’re never going to be bored.”

McMahon added that WWE has a much easier process in dealing with sponsors. Everything is handled in-house.

“We own all of the IP,” she said. “When brands deal with us, they just deal with us. We create something together.”

WWE is coming off a positive Q1 earnings report, which had the company up 27% in total revenue. Its two weekly primetime shows, Monday Night RAW and Friday Night SmackDown, continue to do well in ratings, and all special and pay-per-view events, in addition to its streaming platform WWE Network, are all housed on Peacock.

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