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Nielsen Unveils Program To Show College Teams’ Brand Value

“The score uses three different metrics to rank each athletic program.”

Russ Heltman

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Courtesy: Nielsen

Nielsen announced a new initiative to help colleges recruit the best athletes in the country. The company is unveiling the Nielsen Impact Score, which measures the marketability value of each school’s athletic program.

The move comes after NIL deals started filing in across the country in July. Duke University is the first school to sign on to Nielsen’s program. The score aims to help athletes sift through all of the options and pick the best one for their financial future.

“We had an opportunity to tap into exclusive and trusted Nielsen audience measurement and consumer data and bring a new solution to aid college coaches with the new NCAA name, image, likeness legislation,” Nielsen Sports managing director Jon Stainer said in a press release. “By adding the Nielsen Impact Score to our other Nielsen Sports solutions such as Nielsen Fan Insights, Return on Sponsorship Investment and Sports Connect, we continue to raise the bar on the value we can bring to sports properties and brands through a data-driven approach.”

The score uses three different metrics to rank each athletic program. They are national exposure, local market impact, and social media engagement.

“We’re always looking for creative ways to elevate our brand and share our story with recruits,” said Duke Men’s Basketball creative director David Bradley. “The Nielsen Impact Score and corresponding data is another way to position our basketball program to potential future Blue Devils by sharing the true data points in their own marketability. When we say ‘bright lights, biggest stage’  we will have comprehensive data to show what that means to a future college basketball player. We are excited to be the first program to use this new solution as we look to bring in the next generation of elite student-athletes.”

The score will initially be available for 100 Division 1 men’s basketball programs, Duke included, with plans to expand into other sports.

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Joe Buck Misses Calling Baseball But Says He’s Already Called it for “A Lifetime”

“People go, ‘Do you miss calling baseball?’ — I did it for 35 years, that is a lifetime in broadcasting…I feel like I put my time in.”

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Picture of Joe Buck
Credit: Richard Shotwell AP

Longtime sports broadcaster Joe Buck gave up calling baseball when he made the switch to ESPN and, while he says he misses the sport, he’s called 35 years’ worth of the sport. On the latest edition of Nothing Left Unsaid with Tim Green, Green asks his former broadcast partner about the lack of baseball in his life. While Buck says he misses parts of baseball, he doesn’t miss all of it.

“People go, ‘Do you miss calling baseball?’ — I did it for 35 years, that is a lifetime in broadcasting…I feel like I put my time in. I did 24 World Series — that’s a lot, 24 more than I ever expected to do on national television. What I do miss is calling the game for the home crowd. I do miss the local stuff, where you go into the booth, and you’re the Cardinal announcer, and when the Cardinals win, ‘Yay,’ and when the Cardinals lose, ‘Boo.’ When you do the network stuff, it’s like death by 1000 cuts. It’s, ‘you hate my team, screw you,’ and it gets in your head and it takes a little bit of the fun out of it…I don’t miss the stress that comes with all that, but I do miss calling baseball for [a local team]…You show up, you’re not just there for an organization, but for their fans, and you’re kind of rooting along with them. That’s fun. And so, I miss that, but as far as the national stuff, I don’t miss a lot of that.”

Buck reiterated points he made months ago on 810 WHB with Jason Anderson. “I miss doing local baseball. I miss putting on a headset and being the eyes and ears of Cardinal fans, Royal fans, Rangers fans, whatever,” Buck said back then. “That’s more fun than being Switzerland and getting all the junk that comes with it.”

He stopped calling baseball when he and longtime football partner Troy Aikman moved from FOX to ESPN to call Monday Night Football. While he said publicly that he would miss calling the World Series, he also said the 2022 World Series would have been his last anyway. Buck says he may one day feel compelled to call baseball again, though, saying, “I’ve never said that before, but I just feel like I’m 53, basically 54, [and] I think it’s too early to say nevers at this point in my life. I think at some point, I’ll get the itch again.”

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Former Red Sox Pitcher Jonathan Papelbon Joins Roster of ‘Foul Territory’ Hosts

“I am joining the Foul Territory podcast full-time, no more guest spots…I’m coming in and I can’t wait to pop a bottle on this year’s baseball season.

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The already-stacked roster on Foul Territory just got its closer. Jonathan Papelbon, formerly of the Boston Red Sox, Washington Nationals, and Philadelphia Phillies, announced today that he was joining fellow former All-Stars A.J. Pierzynski, Todd Frazier, Adam Jones, Lorenzo Cain, Brock Holt and Jason Kipnis on the show.

The podcast also features former MLB Network host Scott Braun and former 11-year MLB catcher Erik Kratz.

“I am joining the Foul Territory podcast full-time, no more guest spots,” Papelbon said in a video posted to his X account. “Whether it’s a big Ohtani gambling scandal or me giving you baseball gambling winners…I’m coming in, no bulls—-, real talk, and I can’t wait to pop a bottle on this year’s baseball season.”

Papelbon has been a contributor to the show in the past as a guest but will now join in an official capacity. He has also contributed to linear and digital content for NESN since 2021 and will reportedly head to the booth this year.

The former closer will join Alanna Rizzo on the Foul Territory network, who was brought on just a week ago to co-host the podcast’s live program, Fair Territory, with baseball insider Ken Rosenthal.

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Sage Steele Debuts Episode 1 of ‘The Sage Steele Show’ Through Bill Maher’s Club Random Studios

“The Sage Steele Show” is the first show on Bill Maher’s Club Random Studios podcast network and episode one features UFC CEO and President Dana White.

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Sage Steele
Courtesy: SiriusXM

Sage Steele is back in the sports media space with her own YouTube show, The Sage Steele Show. It comes courtesy of Bill Maher’s Club Random Studios and features UFC CEO and president Dana White in Episode 1.

Steele announced the move via her X account, saying that she was, “THRILLED to announce [her] new show! Genuine convos with fearless people who are unafraid to tell their stories & speak their truths in this crazy world!”

Steele left ESPN after 16 years and one First Amendment lawsuit, after claiming the company and her colleagues wanted to suppress her rights to free speech after making public comments about COVID-19 and former President Barack Obama. Steele says she lived in fear during her last few years at the company because of her beliefs and the potential clashes they would have with her colleagues. She made appearances on other programs in the time since her ESPN departure but now finally has a new home.

Steele’s show is the first on Bill Maher’s new Club Random Studios podcast network. She will join other hosts like Billy Corgan and Fred Durst with shows on the network. According to Variety, Club Random will also partner with Kevin Garnett on his KG Certified podcast and develop new shows in-house.

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