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TBS Delivers Best MLB Postseason Numbers Since 2018

“Diving deeper into the numbers brings more great news for Turner Sports.”

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Courtesy: Turner Sports

TBS is celebrating a strong MLB postseason as fans returned in full force for the first time since 2019. The network announced their 2021 postseason coverage was its most-watched since 2018. The same rang true for their marquee property, the NLCS, which averaged 5.2 million viewers. That’s the most since 2018 and a 30% increase from 2019.

The network averaged 4.4 million viewers throughout the roughly month-long coverage. That number represents a 95% increase from last year and a 21% increase from the 2019 MLB Postseason. Overall, TBS was the most-watched cable network on television 11 times during their run on the diamond.

Diving deeper into the numbers brings more great news for Turner Sports. The coverage produced a 98% viewership increase among People 18-34 compared to 2020 and a 76% lift compared to last year. Turner Sports says viewership was up among all key demographics.

Many analysts pegged this year’s NLDS matchup between the Los Angeles Dodgers and San Francisco Giants as a pseudo-World Series, and local fans treated it that way.

The deciding Game 5 became the most-watched LDS telecast this postseason and the best NLDS game telecast on TBS since 2017. The game set new high marks in both hometowns, with San Francisco (21.8 HH rating) and Los Angeles (18.5) markets registering record viewership.

TBS’s digital effort had a strong showing as well. Streaming of the games shot up by 186% this year compared to 2019 when TBS last carried National League games. Every game in the all-time Top-10 of Turner Sports’ TV Everywhere platform happened within the last month.

Turner Sports social arm involving Bleacher Report joined the growth party alongside terrestrial TV and digital. October marked B/R Walk Off’s most engaged month in the history of the site. The profile garnered over 2 million engagements across all of social media.

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Mike Tirico, Tom Brady, Manningcast Win Sports Emmys

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The annual Sports Emmys were handed out on Tuesday night, and some usual names and new names ended up taking home hardware.

Among the usual names were NBC’s Mike Tirico, who won for Outstanding Personality/Studio Host, and soon-to-be Sunday Night Football broadcast colleague Cris Collinsworth, who was named Outstanding Personality/Sports Event Analyst.

But among the new names as Sports Emmy winners include Tom Brady and both Eli and Peyton Manning.

Brady’s Man in the Arena saga won Outstanding Documentary Series, while the Mannings were rewarded for their work on the Monday Night Football Manningcast, which won Outstanding Live Series.

Here’s a rundown of some of the key Sports Emmy winners:

Here is a full list of winners and nominees for the 2022 ceremony.

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Joe Buck Says He Won’t Miss World Series

“This is the first time since I was 18-years-old, and I’m 53, that I’m not doing a baseball game.”

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USA Today

Among the bigger chain reactions set off by Joe Buck leaving FOX for ESPN was the sudden vacancy in FOX’s main MLB broadcast booth.

The 2022 World Series will mark the first time since 1995 that Buck will not be on the microphone.

Speaking to Chris Long on his podcast Green Light, Buck hopes to be in a more exotic location watching World Series games this fall.

“I would like to be in Cabo San Lucas with a margarita in my hand and a half-smoked cigar watching Game 7 of the World Series,” Buck said. “Cheering on Joe Davis and John Smoltz, and Ken Rosenthal, and Tom Verducci, and Pete Macheska and Matt Gangl and right on down the line.”

Buck added he’ll take pleasure in turning the broadcast off if it’s Game 7 and there’s an insurmountable lead. But the broadcasting legend said even on a bigger scale, not calling any baseball games at all this season, let alone the World Series, is a bit surreal after covering the sport for so long.

“This is the first time since I was 18-years-old, and I’m 53, that I’m not doing a baseball game,” he said. “And that’s really weird to me, but I walk away really proud of what I and we did.”

He added that he will not miss the opportunity, because he does not feel like he will “leave any unfinished business” in FOX’s MLB booth.

Buck further praised his FOX colleagues and said it was time for a change. He knows Joe Davis will thrive in the opportunity.

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NFL Likely To Launch NFL+ Streaming Service This Summer

“A source tells Fischer that a $5 per month price has been discussed for NFL+.”

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According to the Sports Business Journal, consumers could be downloading NFL+ by July. Now, just what NFL+ will be is still yet to be finalized.

Ben Fischer of Sports Business Journal reported in the site’s newsletter that live games will certainly be at the center of the league-owned streaming service. It is likely to only be available on phones and tablets with no option to stream to a larger monitor.

The viewing options would be limited. No out of market games would be available on the app. It is meant to replace the deals that recently expired with Yahoo and mobile phone carriers that recently expired.

The app could also include other content. Radio calls, team-created digital content, and league-owned podcasts are all options. 

NFL+ would make NFL Media more valuable. The league is trying to sell an equity stake in its linear TV and digital media properties. Amazon and Apple are considered the most likely to make a deal. 

A source tells Fischer that a $5 per month price has been discussed for NFL+. The pricing structure can and likely will change before the app hits the market.

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