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The Game Day Digital Network Launches Creator Program

“The program is aimed to bring in up-and-coming online talents while also strengthening The Game Day’s content portfolio in a symbiotic partnership.”

Russ Heltman

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Courtesy: The Game Day

The Game Day announced they have created a new initiative called the Creator Program, which loops in digital influencers and content creators across multiple online platforms to strengthen the company’s digital engagement.

The program is aimed to bring in up-and-coming online talents while also strengthening The Game Day’s content portfolio in a symbiotic partnership. 

The roster already includes two-time House of Highlights winner and influencer Jenna Bandy; YouTube sensations, Frank Michael Smith; and Sports Dissected. Along with sports animator, Rebound Rewind, and Dallas Cowboys super-fan, Law Nation Sports, among others.

“Based on the initial success that The Game Day is delivering for such advertisers and sponsors as DraftKings, BetFred, FanDuel, BetMGM, and others,” Steve Carey, Co-Founder, and COO of The Game Day said in a press release. “The Creator Program provides additional opportunities to engage with fans across a myriad of sports categories and audience interests.” 

Content creators are paid monthly based on the size, engagement rate, and monthly growth of their respective channels. In exchange, The Game Day sponsors get presenting/segment sponsorships, custom integrations, product placements, promotions/sweepstakes, and more.

“We are true believers in the value of authentic, original user-generated content to reach and entertain the current and upcoming generations of sports fans, gamblers, and fantasy enthusiasts,” Carey said. “The Creator Program is a win-win for all parties involved — additional monetary opportunities and amplification for our member independent creators and increased engagement, reach, and awareness for brands and sponsors.”

Margaret McDonald is the driving force behind this project. The Game Day’s creative network director has worked with leagues like the NFL and PBR, along with major sports influencer Dude Perfect.

The program currently has 19 different online profiles attached to it so far from the various content creators listed above. To learn more about The Game Day Creator Network, click here.

Sports Online

Amazon’s Thursday Night Football Ratings Up In Week 4

That figure represents growth from last week’s Steeler-Browns game which averaged 11.03 million viewers.

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Bengals-Dolphins
Sam Greene/The Enquirer / USA TODAY NETWORK

Amazon Prime Video is the first to tout its NFL success in Week 4 of the season. The week’s first game, the Thursday Night Football matchup between the Miami-Dolphins and Cincinnati Bengals, averaged 11.7 million viewers.

That figure represents growth from last week’s Steeler-Browns game which averaged 11.03 million viewers. That number also represents a massive increase over last year’s Week 3 game from last year (Jaguars-Bengals) which averaged 8 million viewers. That game aired on the NFL Network.

Amazon also noted that the streaming service gathered 13.4 million viewers across all platforms for the Thursday night game.

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Sports Online

Julian Edelman Considers Himself A Pioneer

“I’ve been a football player since I was 8 years old, but I did have other interests. Now that I am done, I get to explore that.”

Ricky Keeler

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Since his playing days with the New England Patriots ended after the 2020 season, Julian Edelman has kept himself busy with his role on Inside the NFL and now co-hosting the Games with Names podcast with comedian Sam Morril. So, what was Edelman looking for with his post-football endeavors?

Edelman was a guest on the most-recent episode of the Half-Forgotten History podcast with Trey Wingo and he said that the vibe that Inside The NFL has with Phil Simms, James Brown, Brandon Marshall, Michael Irvin, and Ray Lewis was something that he was looking for.

“With Inside the NFL, I have those guys and there’s a camaraderie. We get to have that breaking bread and just locker room kind of vibe. On the podcast, it’s the same thing.”

The MVP of Super Bowl XLIII mentioned that the key to doing the things he does now in his post-career came from the way him and his team were able to use social media to build his own brand and help ease the transition from a playing career to a member of the media.

“When I retired, I was fortunate enough to put a good team around me for all of my off-the-field things. We built a brand through social media. Kind of pioneers of this whole thing with social and e-commerce and millennial/Gen-Z things. It helped me land a role on Inside the NFL and go and have an ability to start a podcast, Games With Names. It’s been good and it honestly helps with the transition.”

Now that Edelman’s playing days are in the past, he said that he now has the opportunity to do things that he was always interested in since he was a kid, but did not have the time for and he is grateful for the opportunities that the NFL has allowed him to have.

“I’ve been a football player since I was 8 years old, but I did have other interests. Now that I am done, I get to explore that. I am so grateful for football and for the game just because it has given me the opportunity to do things that are fun and amazing.”

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Sports Online

LaVar Arrington, ‘Up On Game Presents’ Forges Multiplatform Deal With John Brenkus, Brinx.TV

The two entities have created a show called The NIL House, which will feature Brenkus and Rob Vaka discussing the latest news, biggest stories, athletes, collectives, and celebrities in the Name, Image, and Likeness space.

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Fox Sports Radio morning co-host LaVar Arrington has announced a multi-platform deal with creator and host of Sport Science John Brenkus and Brinx.TV.

The two entities have created a show called The NIL House, which will feature Brenkus and Rob Vaka discussing the latest news, biggest stories, athletes, collectives, and celebrities in the Name, Image, and Likeness space.

“We are thrilled to be partnering with a pioneer like John Brenkus and Brinx.TV,” said Arrington. “This relationship will dramatically expedite our slate of programming and positively impact the sports entertainment industry.”

“LaVar Arrington has dominated the world of sports on and off the field,” adds Brenkus. “By combining Up On Game and Brinx.TV’s distribution platforms, there really is no limit to our success.”

Up On Game Presents is the podcast platform Arrington curates, in conjunction with Fox Sports Radio. The Up On Game podcast features Arrington and former NFL Pro Bowl wide receivers T.J. Houshmandzadeh and Plaxico Burress.

Brinx.TV was created in February of 2021 and allows subscribers the ability to watch live programming while also make purchases, bid in auctions, buy NFTs, and answer trivia questions.

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