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John Skipper Shares Candid Thoughts On Barstool, DAZN, and RSNs

Asked about Barstool Van Talk, the cross over show with Barstool Sports, Skipper responded by calling it a “catastrophe.”

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John Skipper didn’t hold back any opinions in his appearance at the Sports Business Journal’s Media Innovators Conference. Appearing on stage with John Ourand, the Meadowlark Media boss discussed his time with ESPN and DAZN.

Asked about Barstool Van Talk, the cross over show with Barstool Sports, Skipper responded by calling it a “catastrophe.” The show only lasted one episode after ESPN’s own employees objected to the show being on air.

“I think the toxicity of (Barstool) has only been proved last week,” he said referencing Business Insider’s report about Barstool founder Dave Portnoy to justify the decision to pull it off the air.

Big Cat, who was part of Van Talk and also one of Barstool’s most popular personalities wasn’t having it. He took to Twitter to object to Skipper’s characterization of the brand.

Asked about why his time at DAZN wasn’t the triumph some expected, Skipper was blunt. No deal with any major American sports leagues doomed the streamer from the start. Without what he called “first tier” rights, DAZN tried to “aggregate some things” around boxing. That failed to catch on as well, although he doesn’t regret the play.

Skipper said that what he characterized as “passion sports” could never carry a streaming service to success. If a fan base isn’t large, it will never be able to financially support a platform.

“Until you can get the NFL, or the SEC, or the NBA on a streaming service, it’s going to be marginal in this country.”

One service that does have first tier sports rights are regional sports networks. But don’t mistake that to mean that Skipper has faith in their business model. Without 24-hour programming, he says they aren’t really players in the sports television space. He called RSNs “the great imposter in the world of sports”.

Skipper isn’t afraid to voice his opinion and when he speaks, the industry listens and reacts. It will be interesting to see how many people want to push back on the thoughts he shared. Don’t forget, John Skipper will be a part of the 2022 Barrett Sports Media Summit in March in New York City.

Sports TV News

The NFL Still Considering Multiple Offers For Sunday Ticket

The NFL has had the respective bids of Disney, Apple and Amazon for weeks now. DirecTV has not bid for the package but has stated it is willing to partner with the new rightsholder for a potential deal.

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Sunday Ticket Negotiations

DirecTV currently has the rights to Sunday Ticket. That deal expires at the end of this upcoming football season. The NFL is expected to make a boatload of cash when they decide which media organization gets the next rights to the package. The only question is… who will that be?

Alex Sherman of CNBC reports that the NFL has had the respective bids of Disney, Apple and Amazon for weeks now. DirecTV has decided not bid for the package. However, they are interested in partnering with the new rightsholder for a potential deal. DirecTV knows that Sunday Ticket is a staple in bars and restaurants and is interested in maintaining those relationships.

Outside of the bar/restaurant industry, success has been limited for the satellite provider with the football package. Fewer than two million subscribers signed up for Sunday Ticket each year which made the package a money-loser for the satellite TV provider.

According to the report, the NFL wants more than $2 billion for the rights and a stake in NFL Media, which is being packaged with Sunday Ticket. Also on the table is the NFL’s mobile rights. The league’s previous mobile agreement with Verizon has ended.

An interesting piece of the negotiations is Sunday Ticket price. According to the report, a buyer would have limited flexibility on pricing. The NFL signed contracts with CBS and Fox and within the framework of those deals, language mandates Sunday Ticket have a premium price. That’s to prevent loss of viewers from the networks that feature local market Sunday afternoon games. So essentially, the price is the price for the consumer.

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Sports TV News

F1 Renews With ESPN For U.S. Media Rights

ESPN was reportedly in a three-way bidding battle with Amazon and Comcast. According to the report, F1 told both Amazon and Comcast on Friday that they had decline to accept either one’s offer.

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F1 ESPN

The racing series F1 has decided to stick with ESPN through 2025.

ESPN was reportedly in a three-way bidding battle with Amazon and Comcast. According to the report, F1 told both Amazon and Comcast on Friday that they had decline to accept either one’s offer.

The reported value of the three-year contract is set to pay F1 $75-90M per year for the U.S. media rights. Amazon had offered to pay roughly $100M per year, with the right to sublicense to a linear broadcast network. Comcast’s offer was similar to ESPN’s in terms of value and the structure. They also wanted to put select races on it’s streaming service, Peacock.

Netflix was in on the negotiations, as well. The makers of Drive to Survive, the streaming series that many credit with the sport’s explosion in popularity in recent years, wasn’t close on on their financial offer. Also, it seems F1 executives were not ready to put all of its races on a streaming service just yet.

Currently, F1 receives $5M per year for ESPN to broadcast it’s races. ESPN has grabbed about 1.0 million viewers per race. That makes F1 a more than viable option for the network to invest into again. ESPN will be able to put a small number of races on its ESPN+ streaming service exclusively. The vast majority being on ABC or ESPN.

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Skip Bayless Says He And Stephen A. Smith ‘Sorted Out’ Their Disagreement

“Brothers fight. We have fought before. I’m assuming we will fight again.”

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Skip Bayless

Stephen A. Smith and Skip Bayless were locked in a war of words last week following the First Take host’s appearance on JJ Redick’s Old Man and the Three podcast.

The origins of their partnership were discussed and Bayless admitted he did not like the way Smith characterized the state of First Take before he arrived on set. Smith insisted that Bayless simply misunderstood what he meant by saying that he was told the show needed him.

Over the weekend, Skip Bayless says he and Stephen A. Smith got together at the Bayless home in California to talk things out in private.

“He was in LA, he came over, we sat by the pool,” he said on the latest episode of The Skip Bayless Show. “It wasn’t the easiest conversation for a while, but we slowly but surely sorted it out. We got through it, and we have been through so much together.”

Bayless reiterated that he considers Smith a brother. They love each other. That doesn’t mean they are always going to remember events the same way or see eye-to-eye all the time.

“Brothers fight. We have fought before. I’m assuming we will fight again.”

Fighting doesn’t mean the relationship is fractured. In fact, Skip Bayless was adamant that he remains closer to Smith than he is to most people in his life.

“I don’t trust easily because of the way I was raised, but I do trust Stephen Anthony Smith. Trust him with my life. Always have and always will. I trust he will always be there for me, and you better believe I will always be there for him.”

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