ESPN has hired award-winning news and media veteran Marsha Cooke as vice president & executive producer for ESPN Films and 30 for 30.
In her new role, she will oversee the development, production, distribution, branding and strategy of all projects under the ESPN Films umbrella, including the 30 for 30 series. Cooke will be based in New York and reporting directly to Senior Vice President Brian Lockhart.
“ESPN creates groundbreaking stories for both sports fans and non-sports fans. Quite simply, it’s essential viewing and I’m thrilled to be joining this esteemed organization.” said Marsha Cook.
Cooke comes to ESPN from Vice Media Group where she is senior vice president of global news and special projects. During her time at Vice, Cooke developed and produced special news and entertainment projects across VMG digital and broadcast platforms, leading the company in pushing the limits of broadcast news formats and playing a key role in integrating VICE’s forward-thinking values with its award-winning content.
Cooke was instrumental in leading VICE News’ first-ever live coverage of the 2020 Iowa Brown and Black Forum, the nation’s oldest and only non-partisan presidential forum dedicated exclusively to addressing issues facing communities of color.
Prior to Cooke’s time at Vice, she spent 24 years at CBS where she was responsible for producing stories for various CBS News shows and she served as VP of news services.
“Marsha’s extensive production experience, creative mind, and global perspective make her a tremendous asset to our team,” said Lockhart. “As we prepare for a dramatic expansion of our storytelling scope, her strategic thinking and leadership will help guide this ambitious next phase of the 30 for 30 brand. We are delighted to welcome her to ESPN.”