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Twitter Seriously Looking At Sports Betting Options

“The company is learning that fans want to talk about sports on Twitter and not necessarily watch games there.”

Russ Heltman

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Courtesy: Twitter

Twitter is experiencing growth in sports, and it’s sparked considerations on the sports betting front as well. According to Front Office Sports, tweets sent on the social media platform during NFL games are up 11% this year and unique college football tweeters are up 35%.

The company is learning that fans want to talk about sports on Twitter and not necessarily watch games there.

“We’ve learned significantly over the years of what is the best use case for live on Twitter for our users,” Twitter U.S. Sports Partnerships manager David Herman told FOS. “It’s not like ‘live’ doesn’t exist with our partnerships, it’s just not necessarily the full game like it was in many of those early executions. That’s from learning both what our users like and what advertisers are interested in.”

One example Herman brought up is Twitter’s airing of the first five minutes from FOX’s Big Noon Kickoff. The stream features a fan poll that picks which camera that broadcast is shown on.

Another large growth area for engagement has been sports betting. Twitter told FOS that sports-betting-related tweets are up 22% this season.

“Every single day, there’s more and more conversation and more and more happening in the sports betting world,” Herman said. “We think Twitter is a platform that plays well into gambling-related conversations. We’re live. We’re real-time. That’s what betting is. Betting and gambling have long been a core component of sports conversations on Twitter. Now things are legalized, more sports betting brands can be advertisers on Twitter than in the past, and as leagues are partners with official betting operators, it’s getting more visibility and exposure on a daily basis.”

Don’t be surprised if the social media platform experiments with its own sportsbook technology.

“We are consistently looking for new ways to enhance the user experience, and at some point, as it relates to betting, that could be great,” Herman said. “There are a lot of complicated components for us. There are only certain states where it’s legal so far, so we are still evaluating the space as a whole.”

Read the full story from FOS here.

Sports Online

Peacock Will Stream July 3rd Royals-Tigers Game Without Announcers

Instead or traditional play-by-play and color analysis, the broadcast will feature something “completely different,” as Sam Flood, NBC Sports executive producer puts it. The broadcast will show reporters that will take fans around the ballpark and view the game from different vantage points.

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Tiger, Royals, Peacock
Peter Aiken-USA Today Sports

On July 3rd, the Detroit Tigers will play host to the Kansas City Royals. That division battle will air on NBC’s streaming service, Peacock. That game will also air without any announcers.

Instead or traditional play-by-play and color analysis, the broadcast will feature something “completely different,” as Sam Flood, NBC Sports executive producer puts it. The broadcast will show reporters that will take fans around the ballpark and view the game from different vantage points.

“The whole idea of this is treating a game completely different. We’re going to take you out to the ballpark,” said Flood. “We just want to be the ultimate fan’s experience and spend it like anyone else. It’s an American holiday celebration weekend. We’re going to lean in and treat baseball like fans do.”

Ahmed Fareed, MLB Sunday Leadoff host and in-game reporter will be part of the game. He will be joined by Bally Sports Detroit analyst Craig Monroe and NBC Sports’ Britney Eurton.

It’s not the first time that networks have attempted to do a game telecast without traditional announcers. TNT attempted “players-only” broadcasts a few years ago, but stopped doing them shortly after due to the lack of interest in the format, to be kind.

“One of our goals for the Peacock game has been to celebrate the game and the players and everything that makes the sport special. So for this game that kind of gives us an opportunity to celebrate everything that makes baseball special off the field,” Fareed said.

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BetMGM Agrees to Become Exclusive Sportsbook of the The BetQL Network

The partnership is an exclusive multi-year agreement that significantly expands the current relationship between BetMGM and Audacy. The BetQL Network launched in June of 2021 and has expanded from two markets to 31 markets.

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BetMGM and BetQL

On Monday, a partnership between BetMGM and The BetQL Network was made official. It was announced that BetMGM will become the exclusive sportsbook of the network, owned by Audacy.

The partnership is an exclusive multi-year agreement that significantly expands the current relationship between BetMGM and Audacy. The BetQL Network launched in June of 2021 and has expanded from two markets to 31 markets.

“We are delighted to expand our strategic partnership with BetMGM, highlighted by their new exclusive position with the BetQL Network,” said David Field, Chairman, President and Chief Executive Officer, Audacy. “Barely a year old, the BetQL Network has a bright future ahead of it as legalized sports betting continues to expand over the next decade.”

BetMGM will have category exclusivity of the network’s full slate of programming, including flagship program You Better You Bet, commencing in September.

BetQL Network’s weekly lineup will distribute approximately 100 hours of original content per week on the Audacy and BetQL digital platforms. Audacy will also produce content for live audiences at various MGM Resorts across the country who will host the network inside of BetMGM sportsbooks.

“We’re excited to further our strategic partnership with Audacy and to bring our market-leading sports betting and gaming entertainment content to millions of listeners nationwide across the entire BetQL Network platform,” said Matt Prevost, Chief Revenue Officer, BetMGM.

BetMGM hasn’t been shy in attempting to increase their market share. They announced earlier this month that they have partnered with Carnival to offer sports betting on select cruises ships.

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Sports Online

Aqib Talib, Andrew Whitworth Expected To Join Amazon’s Thursday Night Football

Talib and Whitworth are expected to be a part of the studio team but will not be analysts as the desk. They will contribute in other portions of the Amazon studio and produce other NFL content.

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Aqib Talib and Andrew Whitworth

The roster is continuing to load up for Amazon’s Thursday Night Football broadcasts. Two more recent retirees are expected to be a part of the games’ coverage. Aqib Talib and Andrew Whitworth are the two former players expected to sign on soon.

Talib and Whitworth are expected to be a part of the studio team but will not be analysts as the desk. They will contribute in other portions of the Amazon studio and produce other NFL content.

An Amazon spokesperson declined to comment.

Talib retired in 2019 after his last season with the Los Angeles Rams. Whitworth retired after this past season after winning the Super Bowl with the Los Angeles Rams.

So far, the reported crew is Al Michaels and Kirk Herbstreit in the booth, Charissa Thompson (reported, not confirmed) to host the “studio” desk, Tony Gonzalez will be on the desk as well as will Richard Sherman and Ryan Fitzpatrick.

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