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Boomer & Gio: Why Does New York Post’s Premium Sports Site Exist?

“The stuff that is Post Sports+ I wouldn’t touch with somebody else’s eyes.”

Derek Futterman

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Boomer and Gio

With the departure of Steve Somers from WFAN, along with the implementation of new premium subscription services, such as The Athletic and ESPN+, WFAN welcomed sports media columnist for The New York Post Andrew Marchand to the program to talk about the latest happenings across the industry. The conversation centered around a foray into the concept of “Post Sports+,” a new paid subscription service being offered by The New York Post which is being branded as “A whole new ball game for The Best Sports in Town.” Many of Marchand’s columns about the latest news in sports media are available to read for free on The New York Post website, and he often tweets about the latest news in the industry on his own personal Twitter page, making his role within the service seem, at least to the hosts of Boomer and Gio, confounding.

“I read the New York Post sports section every day,” said Gregg Gianotti. “I think it’s some of the best reporting that we have in the City… I’m a guy who is consuming your stuff every single day. The stuff that is Post Sports+ I wouldn’t touch with somebody else’s eyes… If you’re going to do Post Sports+, why not put the good stuff behind the paywall?”

Marchand explained the strategy being enacted by The New York Post to augment its revenue stream.

“I think what we’re doing is more additive,” said Marchand. “[For] people that have read the Post online previously, nothing’s changed. If you like sports media, I’m now doing a Monday newsletter all about sports media [where] I’m trying to give you more in terms of inside the business. That’s extra, and part of your monthly subscription… Obviously, what we’re trying to do is add revenue, but do it without taking that core business where we’re getting millions of people every day who come to the website.”

Marchand continued to elaborate on the strategy when pressed by Giannotti regarding just who this subscription service was appealing to, ostensibly positing that it is an effort to ensure that The New York Post stays around for another 220 years.

“You’re not getting everybody,” elucidated Marchand. “That’s not how a subscription works. If you get one out of 10 people, then you have a chance at success. Because of the digital world, [distribution] has changed. Back in the day, The New York Post could only reach as far as the trucks would drive. Now [with] distribution, you can reach around the world. I don’t know our demographics of Post Sports+, but in theory, when you look at a subscription site, you get a certain amount that’s additive revenue to The New York Post, and that’s the idea behind it.”

Show co-host and former NFL quarterback Boomer Esiason then chimed in on the discussion, discerning what he does when WFAN asks him to participate in extra station activities, such as meeting with sponsors, in a lighthearted exchange.

“I wouldn’t really do a lot,” said Esiason. “I used to do a lot. No more — I just tell them to go eff off and leave me alone… No, I’m just kidding.”

“That might have worked with [Mark] Chernoff, but is that going to work with Spike Eskin?,” questioned Marchand, generating laughter in the studios at 345 Hudson St.

Esiason then spoke about the burden it is for him to be bothered by multiple subscription services from The New York Post; that is, having to subscribe to both the paper itself and Post Sports+ to get a full plethora of stories. He believes the paper is making a mistake in this regard, and, as a writer, Marchand agrees.

“I’ve asked about that because I actually agree with you on that one,” said Marchand. “I’ve been told that they’re working on that. I tend to agree that there should be some sort of deal there — [maybe] if you’re paying for The New York Post app, maybe you get Post Sports+?”

Whatever the future holds for Post Sports+, Marchand figures to be covering the world of sports media across multiple platforms, aligning with the approach many sectors of traditional and digital media are beginning to take in producing and distributing their content to the largest audience possible.

Sports Radio News

Tyler Polumbus: ‘I Couldn’t Talk About Colorado Football On Denver Radio Before Deion Sanders’

“You are now a cultural icon for kids all across the country.”

Jordan Bondurant

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Over the weekend Deion Sanders was formally announced as the new head football coach at Colorado University after three seasons at FCS Jackson State.

The hall of fame defensive back transformed Jackson State in his short stint at the HBCU, and the hope is that Sanders will be able to make football in Boulder relevant again.

Talking to Pete Medhurst and Chris Russell on The Team 980 in D.C. on Wednesday, Altitude Sports Radio host Tyler Polumbus explained how Deion’s hiring alone has already started to make an impact on the Buffaloes program.

“In 48 hours, Colorado’s social media accounts grew by 150,000 people,” Polumbus said. “And that’s the Deion Sanders effect. You are now a cultural icon for kids all across the country.”

Polumbus, a Denver native who played football at Colorado and recently joined Altitude Sports Radio after a stint at rival 104.3 The Fan, said the hiring has even made the school’s program a relevant topic on the radio.

“I couldn’t talk about CU on my radio show. CU is never talked about,” he said. “And Colorado is a one-sport (state). It is the Denver Broncos – that’s it. And from here on out until Deion Sanders is no longer the head coach at CU, they will be the top story here in Colorado.”

Medhurst mentioned how USC and UCLA exiting the Pac-12 for the Big Ten starting in 2024 could open the door for Colorado under Deion’s leadership to make some noise in the conference. But despite all the excitement from the Sanders hiring and not having seen what he can do with the team on the field, Polumbus said he’s trying to keep things in perspective.

“We already got catfished once this offseason with Russell Wilson,” he said of the Broncos quarterback. “So we’re trying to not let our hopes and enthusiasm get all too high with Deion Sanders, because I can’t let myself get catfished twice in one year.”

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Sports Radio News

Colin Cowherd: Baker Mayfield Isn’t That Interesting To Me Anymore

“Carolina’s weak, and he has proven to be over-drafted. The Rams right now are boring, I don’t think with a bad o-line and limited weapons he’ll find it any easier than he did in Carolina.”

Jordan Bondurant

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Former Cleveland Browns top draft pick Baker Mayfield’s stint with the Carolina Panthers ended after this past week, with the team placing him on waivers. On Tuesday, news broke that the L.A. Rams claimed Mayfield.

On FOX Sports Radio, host Colin Cowherd said Wednesday he didn’t have a hot take on the news.

“For a couple of years, three years or so, I talked about Baker Mayfield I swear to God every other day during the football season,” Cowherd said. He was considered one of Mayfield’s most vocal critics even going back to his playing days at Oklahoma.

“But I said when he left Cleveland I wouldn’t talk about him as much, because he’s just not that interesting,” he added. “Carolina’s weak, and he has proven to be over-drafted. The Rams right now are boring, I don’t think with a bad o-line and limited weapons he’ll find it any easier than he did in Carolina.”

Despite the fall from grace for Mayfield, Colin Cowherd said he hoped for the best for Baker moving forward.

“I honestly wish him well. I don’t root against professional athletes. Russell Westbrook can drive me crazy. Baker Mayfield drove me crazy, but he’s a nice kid.”

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Sports Radio News

Bobby Belt: ‘Pat McAfee Butchered The Name Shan and RJ’

“I mean, it clearly says on the graphics ‘Shan and RJ’.”

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Shan and RJ is a show that routinely finds itself in the media spotlight. They may be a Dallas show, but when Jerry and Stephen Jones routinely appear on your airwaves, you are going to draw attention from outside of the market.

On Tuesday, Pat McAfee played a clip of the hosts talking to Jerry Jones. McAfee threw to the clip introducing the show as “Shan, RJ, and Chop.” On Wednesday morning, the 105.3 The Fan’s morning show had some fun with the former Colts punter’s struggles.

“There’s a lot to unpack here,” newly added co-host Bobby Belt said after listening to McAfee and his crew take three unsuccessful cracks at naming the show.

“Reggie made a good point yesterday when I was talking to him about this,” Belt said. “Reggie was like ‘I think McAfee was going to the clip, saw three faces and didn’t know a third name, and so he’s like ‘well, that must be RJ and Chop.’”

Belt delighted in the idea that in McAfee’s mind, RJ Choppy goes by “Chop” on air and even pointed out that one of the producers said that RJ “looks like a Chop.”

Pat McAfee called the show “Shan, RJ, and Chop,” “Shana, RJ and Chop,” and “Shannon and RJ” on different occasions according to Belt. He didn’t think it was disrespectful. He just didn’t understand how McAfee got it so wrong so often.

“They butchered this three ways to the weekend. I have no idea. I mean, it clearly says on the graphics ‘Shan and RJ’.”

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