The goal was simple: To be the most popular hip-hop DJ in San Francisco. It was about as ambitious of a goal as there is in music radio, but for Qiant Myers, who goes by Your Boy Q, it was viewed as the top of the mountain. Anything less for the California kid would be viewed as a step down.
To chase that dream, Q started off as an intern at Wild 94.9 in San Francisco. He handed out prizes in the street, along with other entry level responsibilities. Though his duties were in no way glamorous, he knew immediately he wanted to be on the air at the same place he was at. But to do that, legendary Bay Area DJ Victor Zaragosa told him he’d have to leave the city and work his way back.
So he did. For the next few years, he went all over California to perfect his craft as a radio DJ. He left San Francisco for Stockton, then to Merced and Fresno for a job at Q97.1.
“That’s where I really started to get cooking,” said Q. “I even became the music director.”
As his career was starting to pick up, he left Fresno for a job in Monterey at a sister station of Q97.1. Unfortunately, it wasn’t a great situation and he left shortly after arriving. He found himself back in Fresno working at Power 106, which was a small start-up. The station soon went under and he was out of a job. Just as Q was starting to hit his stride, he was out of radio.
He was on the sidelines for close to a year with a new job at FedEx. It wasn’t radio, but he was happy with the new gig and lifestyle. That’s when he got a call from the same person that gave him his last job in Fresno.
“He said, are you done with radio?” Q said. “I said if the right opportunity came along, sure, I’d take it. He told me he was starting a new station in Texas. No joke. That’s what he told me. As a West Coast dude I was thinking Dallas, Houston, San Antonio or even Austin.”
But the opportunity wasn’t in any of the major markets in Texas. Instead, it was in Waco, a college town situated 90 miles south of Dallas.
“The only thing I knew about Waco was things got burned there,” laughed Q. “I basically shut it down immediately.”
But a friend urged him that Waco was a college town that he might actually like. Q did some research and came to the conclusion it was a risk worth taking. The thought process was simple: What’s the worst that can happen? If things didn’t work out, he would just return to California and get his job back at FedEx.
Remember, even when he was out of radio, the goal was still San Francisco.
“I took a train from Fresno to Los Angeles to San Antonio and then Waco,” said Q. “It took like three days. I wouldn’t recommend that to anybody,”
Q got to work at the music station but quickly realized he didn’t like the set up for how things were operating. Having been at several stations already, he knew things weren’t going to work for the start-up station. That’s when a competing station in the market called.
“They called and said, hey, we’re really interested and you’re really good at what you do,” said Q. “I’ve never been a guy that’s crossed the street to the competition, my resume says that and I never want to be that guy, but what attracted me to this hip-hop station was the fact there was an ESPN radio affiliate in the building.”
That’s when he met David Smoak, arguably the most influential person in Q’s radio career. Their paths first crossed in 2010, when Smoak arrived in Waco to be the PD of ESPN Central Texas. From what Q understands, the station had reached a certain level, but Smoak’s arrival brought an instant credibility.
“People really started respecting that station,” said Q. “He was always really prideful and made sure the station sounded great.”
Q was at Power 108 but in 2011 he found himself inside the same building as Smoak. His life was changing and Q found more and more he wasn’t as passionate about hip-hop music as he had been earlier in his career.
Instead, a real interest in doing sports radio was beginning to form. He loved his west coast teams and was always passionate about sports, now he had the idea of doing it at the same building he was already employed at. So he brought a strategy to action. He started bugging Smoak in the hallway.
“I would tell him, hey man, it would be really cool to be on ESPN,” Q said. “I never really thought he was taking me seriously or that he ever heard me, but he was a really cool dude.”
”You could tell he loved sports,” said Smoak. “He was always talking about something going on in sports. He had an incredible passion for the NFL, but he was more than just that. He was one of those that always wanted to pick my brain.”
Smoak randomly called Q into his office to chat. He wanted to know if the hip-hop radio DJ wanted to do sports. Q’s pestering finally paid off. ESPN Central Texas was starting a new midday show and they wanted him to be a part of it. Obviously, Q was ecstatic but then Smoak mentioned something at the tail end of the conversation.
“Then he told me he didn’t have any money for me,” laughed Q.
“He always showed up and would do anything, even for just a segment, without getting a nickel,” Smoak said.
But that didn’t matter. In August of 2012, Q’s sports radio career began with no money attached. By October 2012, he found his way on the payroll. It was a testament to how quickly the company was impressed by his abilities.
For the next 18 months, he was doubling as a music DJ and sports radio host. Two shows a day was tough, especially doing a sports show in a market he wasn’t super familiar with, but he figured it out quickly and made it happen. Finally, in 2014, the parent company came to him with the option of going full-time at ESPN Central Texas. It was a no-brainer. Sure, the money still wasn’t great, but he didn’t care. It was done. Sports radio was now his sole professional focus.
Q never thought he would be in Waco for a decade, but that’s where he spent the most important stages of his radio career. He parlayed his experiences in central Texas, along with some podcasting and co-hosting opportunities outside of the market, to a job with Lotus Broadcasting in Las Vegas. Yet again, it took accepting host roles where he wasn’t getting paid, but his determination to get his voice in the market was a major reason why he’s now employed in the desert.
Q manages four different radio stations, as well as hosting at Raider Nation 920 and the Locked on Raiders podcast, among other things. He’s truly a do-it-all employee at Lotus Broadcasting.
“The biggest key is time management and I think that’s the one thing I’ve been really good at in my life,” Q said. “It’s tough and intense but luckily I have a great support staff, like my wife, who understands and supports everything I do.”
The goal is no longer San Francisco. Even though he was chasing the urge to get back to The Bay, a friend told him Vegas should be his priority. Why? His favorite team, the Raiders, are there. His mom is there and the market is exploding right now on the sports media front.
It seems Q always finds great advice from people. That’s a credit to the people he surrounds himself with. But the advice to leave San Francisco behind and pursue Vegas was one of the best things someone could have told him. He’s a PD and gets to cover his favorite NFL team on a daily basis. It’s not the dream job he was after, but the dream job found him.
“He just always wanted to soak in information about sports talk radio,” Smoak said. “He was always full throttle with his knowledge of sports and how much he wanted to talk about it. It just all came natural to him and the rest is history.
It’s hard to tell if Q is more talented as a PD or a host. He’s extremely gifted in both areas. His Locked on Raiders podcast is unique in the fact he takes calls and texts. Granted, they’re not live and previously recorded, but it’s a feature not common in the podcast space that’s really helped the growth of the show.
“I think people like to be a part of something,” Q said. “That’s what made me think that was a good idea. I found out you could put up a voicemail line attached to your Gmail. People call in and leave messages and I put them on the show. I treat the podcast the same way I do the radio show.”
You can also hear his show, Unnecessary Roughness, on Raider Nation 920 from 2-4 p.m. every weekday. Though his podcast and radio show are formatted in a similar manner, there are still a few things you’ll hear differently on terrestrial radio.
“Obviously, I’ll have more guests on the radio show,” said Q. “Even though it’s Raider Nation 920, I’ll talk UNLV, boxing, UFC, A’s potentially moving to Vegas, all of that.”
His podcast has actually helped his radio show. The following that he’s built on Locked on Raiders has started trickling over to his radio show. They’ll listen to his podcast in the morning and then his radio show in the afternoon.
Gambling talk is mixed in, sure, but he doesn’t hide he’s still not perfect when it comes to that type of content.
“I wasn’t really well-versed on sports gambling content and I’ll be honest, I’m not the most well-versed now,” said Q. “But I’m learning.’
Just like he did learning the landscape of Baylor athletics and high school football in central Texas, Q will undoubtedly figure out sports gambling, too. Granted his role doesn’t nearly require it as much as other sports media entities in the city, but it is an important piece in how the industry will evolve in the future.
Q has turned his previous passions of being a hip-hop DJ and moving back to San Francisco, into hosting sports radio shows and podcasts. He’s passionate about the city of Vegas and he’s passionate about being one of the few black PD’s in sports radio.
“I remember when Jason Barrett wrote an article about it and I was so all over it,” said Q. “I think it’s a need. What really opened my eyes was when I was in Texas and we’d go to Radio Row at the Super Bowl. There was literally a group of us that would get together and say, here are the African Americans that are on the radio that haven’t played the sport professionally in the state of Texas. There were like eight or nine of us and Texas is huge!
“I love the fact Lotus gave me that opportunity and they never hesitated. The more people that look like me that get more opportunities to show what we can do, I think it’s going to open the door for other people, as well. The more diverse the better, because it makes for better radio. Everyone isn’t in the same cookie cutter and sound the same. Everyone has their own flavor and I think that’s a great thing.”
Tyler McComas is a columnist for BSM and a sports radio talk show host in Norman, OK where he hosts afternoon drive for SportsTalk 1400. You can find him on Twitter @Tyler_McComas or you can email him at TylerMcComas08@yahoo.com.
Marty Smith Loves The ‘Pinch Me’ Moments
“I don’t look at it as a talent-based platform. I don’t look at it as a results-based platform. I look at it as a platform that was built and sustained through the way I treat other people, through the work ethic that I believe that I have and through the passion that I know I have.”
I tell this story all the time. It is told for laughs, but it is absolutely true. Marty Smith once gave me a giant box of beef jerky.
I was in Charlotte visiting him and Ryan McGee on the set of Marty & McGee as part of a larger feature I was doing on the SEC Network. We spent probably 3 hours together that day. It was a lot of fun. The last thing I watched the duo shoot was a promo for Old Trapper Beef Jerky, the presenting sponsor of their show.
As they finished, I shook their hands and told them I had to get on the road. That is when Smith presented me with a box of twelve bags of Old Trapper and told me, in as sincere a voice as you can imagine, that he wanted me to have it.
“I mean, listen, if you give a man beef jerky, by God, you like him,” Smith said to me when I reminded him of that story earlier this week. “That’s redneck currency right there, bud.”
There just aren’t a lot of people in this business like Marty Smith. ESPN definitely knows it too. That is why the network finds every opportunity it can to use him to tell the stories of the events and people it covers.
Last week, he spent Monday and Tuesday with the Georgia Bulldogs in Athens. He got a day back home in Charlotte before he headed to Atlanta for the SEC Network’s coverage of the SEC Championship Game on Thursday. Saturday, after his duties for SEC Nation and College GameDay were done, he hit the road for Tuscaloosa to interview Nick Saban and be ready for ESPN’s coverage of the reveal of the final College Football Playoff rankings.
As if that isn’t enough, this week he heads to New York. It will be the second time ESPN will use him to conduct interviews and tell stories during the telecast of the Heisman Trophy presentation. It’s an assignment that Marty Smith still cannot believe is his.
“I’ve had a ton of pinch-me moments, but in the last five, six years, seven years, there are two that kind of stand out above the rest. One was when Mike McQuaid asked me to be part of his team to cover The Masters. The other was last year when my dear longtime friend Kate Jackson, who is the coordinating producer over the Heisman broadcast, asked me to be a part of her Heisman broadcast team and interview the coaches, players and families of the finalists,” Smith says. “You know, brother, I’ve been watching the Heisman Trophy my whole life.”
We talk about what the broadcast around the Heisman Trophy presentation is and how it differs from being on the sideline for a game. He is quick to point out that on a game day, the old adage “brevity is king” is a reality. In New York though, he will have more time to work with. He plans not to just fill it, but to use it.
Marty’s interest in his subjects’ backgrounds and their emotions is sincere. It is part of a larger philosophy. He respects that everyone has a story to tell and appreciates the opportunity to be the one that gets to tell it, so he is going to do all he can to make sure the people he is talking to know it and know that they matter to him. That means putting in the time to be respectful of his subject’s time.
“When I’m interviewing these players or coaches before a game, I want to interview them, and I’m saying not on camera, but when I’m doing the record. I want to get as thorough as I can get. Then you take all of that and you try to pare it down into a very small window. It’s not easy. I mean, look, most of the time you come home with reams of notes that never even sniff air.”
Marty Smith has always been a unique presence. As his profile has grown and he shows up on TV more often and in more places, more people question who this guy really is.
That is par for the course though, right? Someone with a unique presence sees their star rise and out come the naysayers ready to question how authentic the new object of our affections really is.
For me, there is a moment that defines Marty Smith, at least in this aspect. I cannot remember the year or the situation, but he was on The Dan Le Batard Show, back when it was on ESPN Radio. Smith was telling Dan about friends of his that are stars in the country music world and Dan asked what it is like when they are hanging out backstage before one of these guys goes out to perform.
I cannot remember Smith’s exact answer, but a word he used stood out to me. He said it was just buddies having a cold beer and “fellowshippin'”.
I told Marty about this memory of him and said that I am not accusing him of being inauthentic or his persona on television being an act, but I was curious if he was concious of the words he chooses. Even if the version we get of Marty Smith on TV is the same one we would get if we were part of the fellowshippin’, does he think about how he wants people to think about him?
He is quick to note that is isn’t an act at all. What you see when you see Marty Smith isn’t a persona he cooked up when he decided he was going into television. That is just his personality.
“It is a lifelong field from where I’m from to where I am,” he says of what we see on TV. “It is relationships made that pinched my clay and remolded who I was to who I am and reshaped me as a person.”
Anyone from The South can tell you that there is no one monolithic “South”. The gregarious, larger-than-life personalities in Louisiana may not always feel real to people from the more reserved and anglo-influenced South Carolina. The Southern accent I got from growing up in Alabama sounds nothing like the Southern accents I live near now in North Carolina.
If Marty Smith doesn’t seem authentic to you, maybe it is because his version of “Southern” isn’t one you’re familiar with. Maybe it is a version of “Southern” that only exists in one dude on the entire planet.
Smith is from Pearisburg, Virginia just outside of Blacksburg. Surely that informs who he is, but he is also shaped by the wealth of conversations he has had and the characters he has met from his professional life.
“At our company, you have to work really hard to not only make it, but to sustain it. I try hard to do that every day,” he says. “I’m sure I’ve said it before, man. I don’t look at it as a talent-based platform. I don’t look at it as a results-based platform. I look at it as a platform that was built and sustained through the way I treat other people, through the work ethic that I believe that I have and through the passion that I know I have. You piece all of those different things together, and along with opportunity you can do something special, and I’m trying to do that every day.”
The Marty Smith you see on TV is the guy that will hand you a box of beef jerky just because you had a great conversation. He is the guy you see in that viral video from a few years back giving a young reporter advice and encouragement.
You can be confused by Marty Smith. You can have your questions about him and his motivations. They aren’t going to change him though. It took too long for him to become who he is to start second-guessing it now.
Demetri Ravanos is the Assistant Content Director for Barrett Sports Media. He hosts the Chewing Clock and Media Noise podcasts. He occasionally fills in on stations across the Carolinas. Previous stops include WAVH and WZEW in Mobile, AL, WBPT in Birmingham, AL and WBBB, WPTK and WDNC in Raleigh, NC. You can find him on Twitter @DemetriRavanos and reach him by email at DemetriTheGreek@gmail.com.
Another World Cup Run Ends And There’s Still No Soccer Fever In The USA
“We get fired up once every four years, sing the anthem, wear American flag t-shirts, then go back to our daily lives, forgetting about the sport that was attached to the patriotism.”
Soccer fever? Hardly. Not in the United States at least. The US Men’s National Team lost in the round of 16 against the Netherlands 3-1 last Saturday. The ratings are in. And the ratings are revealing.
An average of 12.97 million viewers tuned in to see the Netherlands-United States World Cup match on FOX. Before you say, “Hey, not bad,” consider the fact that the ratings are down from eight years ago when 13.44 million viewers watched the USMNT lose to Belgium in the knockout stage on ESPN.
Even more damning are the ratings of the USMNT’s initial match in the 2022 World Cup against Wales, an unhealthy 8.31 million viewers.
Let me get this straight; fans waited, waited, and waited some more to finally see the USMNT in World Cup action, and the first game in eight years drew 8.31 million viewers? Really?
There were 5.5 million viewers across TV and digital that watched the NFL Network’s telecast of the New York Giants-Green Bay Packers game in London. That was a Week 5 game in the NFL compared to the World freaking Cup. Network television (FOX) compared to cable TV (NFL Network). And the ratings are comparable? Come on, US Soccer. Y’all gotta do better than this.
*Mini rant alert — it drives me crazy when soccer in this country is consistently compared to soccer in this country. The promoters of the sport paint an obnoxiously rosy picture of the growing popularity by comparing US soccer now to US soccer then. It’s a joke.
It would be like comparing Nebraska’s 4-8 record in college football this year, to Nebraska’s 3-9 record last year. “Hey, things are looking up!” Never mind the fact that the Cornhuskers are significantly trailing several teams in its conference and many other teams across the country. That’s US soccer in a nutshell. Don’t compare it to other leagues and sports that are crushing it, just say we’re up 10% from last year. Ridiculous.
*Mini rant continuing alert — the Michigan-Ohio State game drew 17 million viewers last month. The New York Giants-Dallas Cowboys game on Thanksgiving drew 42 million viewers. Those are regular-season matchups compared to the biggest stage soccer has to offer. But go ahead and just compare US soccer to itself.
And no, the edge you might feel in my words isn’t born out of fear that soccer will somehow surpass the popularity of football. That would be like Mike Tyson being scared that the Stanford Tree mascot could beat him up. US soccer isn’t a threat, it’s a light breeze. I just hate a bad argument. And many soccer apologists have been making bad arguments on the behalf of US soccer for years. *Mini rant over
The World Cup didn’t prove that American fans are invested in soccer. It proved that we love a big event. It’s the same recipe every four years with the Olympics.
During the 2016 summer games in Rio, when swimmer Michael Phelps was in the pool for what turned out to be his final outing in an Olympic competition, the ratings peaked at 32.7 million viewers. Phelps helped Team USA win gold in the men’s 100-meter relay and then rode off into the sunset.
We don’t really care about swimming. When’s the last time you asked a friend, “You heading out tonight?” and the response was, “Are you crazy? The Pan Pacific Championships are on.”
Whether it’s the Olympics or World Cup, Americans care about the overall event much more than the individual sport. We get fired up once every four years, sing the anthem, wear American flag t-shirts, then go back to our daily lives, forgetting about the sport that was attached to the patriotism.
Ask yourself this, at the height of US swimming’s popularity, would you have paid $14.99 per month to watch non-Olympic events? Me either. US soccer isn’t exactly on fire following its showing in the 2022 World Cup, so the timing isn’t awesome to introduce a paywall for the sport’s top league in this country.
Apple and Major League Soccer have announced that MLS Season Pass will launch soon. I know you’re excited, but try to stay composed. Yes, MLS Season Pass will launch on February 1, 2023. It’s a 10-year partnership between MLS and Apple that features every live MLS regular-season match, the playoffs, and the League’s Cup.
Have I died and gone to heaven?
It’ll run you $14.99 per month or $99 per season on the Apple TV app. For Apple TV+ subscribers — make sure you’re sitting down for this, you lucky people — it’s $12.99 per month or $79 per season. If you don’t have US soccer fever right now, I doubt you’re running out to throw down cash on a product you aren’t passionate about.
Now if the USMNT won the 2022 World Cup, cha-ching. The popularity of US soccer would definitely grow in a major way. Even if they had a strong showing while reaching the quarterfinals, the momentum would be much greater. But a 3-1 loss to the Netherlands in the group of 16? Nope. This isn’t it. I don’t expect much more than some tumbleweed rolling by instead of cash registers heating up for MLS Season Pass.
Colorado Hiring Deion Sanders Will Be Constant Gift for College Football Media
“If Coach Prime achieves the same sort of success that he did with the Tigers, he will be far more than a curiosity. Sanders will be a disruptor.”
Deion Sanders quickly made it clear why the University of Colorado chose him to be its next head football coach.
Coming off a weekend in which the four College Football Playoff teams were announced and all of the other bowl-eligible teams accepted their invitations, Colorado — which went 1-11 this past season — made news for hiring Sanders, the former NFL star who was phenomenally successful at Jackson State.
The media that covers college football and sports as a whole should be thrilled that the Buffaloes program decided to take a big leap for attention and notoriety. Sanders is a bold, risky hire. But he’s also been successful in virtually every venture he’s taken. “Primetime” had a Hall of Fame NFL career and also played Major League Baseball. And he’s a master at drawing attention to himself.
During his first meeting with his new team, Sanders made sure to mention that he has Louis Vuitton luggage to make the point that some of his Jackson State players are coming with him to Boulder — including his son, quarterback Shadeur Sanders. Nick Saban and Kirby Smart probably don’t cite luxury fashion when explaining to their players that they’ll have to compete for starting positions.
Coach Prime will not be boring to cover. (That self-appointed “Coach Prime” title, which was on his name plate at his introductory press conference, is a big clue there.) He never has been. This is a man who said during the 1989 NFL Draft, after being selected No. 5 overall by the Atlanta Falcons, that if the Detroit Lions had selected him at No. 3, he “would’ve asked for so much money, they’d have had to put me on layaway.”
Even if he doesn’t win as much as Colorado hopes, Sanders will pursue top talent — players who want to perform on a larger stage than the FCS-level Jackson State allows — and impact athletes will be attracted to him. He got the No. 1 recruit in the nation, cornerback and wide receiver Travis Hunter, to play for him. (Hunter is following his coach to Boulder.) Now that Sanders is at an FBS school in a Power 5 conference, more stars will surely come.
But if Coach Prime achieves the same sort of success that he did with the Tigers — going 27-5 in three seasons, including a 12-0 campaign in 2022 — he will be far more than a curiosity. Sanders will be a disruptor. And he’ll get the attention that such figures typically draw from media and fans. According to the Denver Post‘s Sean Keeler, at least 400 people attended what felt more like a celebration than a press conference.
Coach Prime wasn’t going to just win the press conference, which is what any school and fanbase want when a new coach is introduced.
If Colorado wanted someone to sit at a podium, and give platitudes like “We want to win the Pac-12 and get to the College Football Playoff,” “We’re going to build a program with young men you’ll be proud of,” or “It’s time to restore Colorado to the football glory we remember,” Sanders isn’t the guy for that.
“Do I look like a man that worries about anything? Did you see the way I walked in here? Did you see the swagger that was with me?” Sanders said during his introductory presser. “Worry? Baby, I am too blessed to be stressed. I have never been one for peer pressure. I put pressure on peers. I never wanted to worry, I make people worry. I don’t get down like that. I am too darn confident. That is my natural odor.”
To no surprise, Sanders announced his presence in Boulder with authority. He had cameras following him as he met with Colorado players for the first time. How many other coaches would have recorded what many would see as a private moment for posterity and post it online?
Sanders caused a stir by putting his players on notice. He warned them he was coming, telling them they’ll be pushed so hard they might quit. He told them to enter the transfer portal and go someplace else if they don’t like what he and his staff are going to do.
That candor, that brutal honesty surprised many fans and media when they saw it Monday morning. For some, that message might have felt too familiar. How many in media — or many other industries — have worried about their job status when a new boss takes over? What may have seemed secure days earlier is now uncertain.
But how do we know other coaches haven’t said something similar when taking over at a new job and addressing their team? We just hadn’t seen it before. But Sanders has been in the media. He knows social media. He understands controlling his own message and telling his story.
Sanders also knows what kind of value he brings to any venture he takes on. How many people would have left an NFL Network gig for Barstool Sports? But Sanders went to where his star would shine, where he was the main show, where he could be Deion Sanders. Maybe he’ll have to turn that down just a bit at Colorado. But athletic director Rick George knows who he hired.
Colorado could have made a safer choice, including previous head coaches Tom Herman, Bronco Mendenhall, or Gary Patterson. A top assistant from one of this year’s Playoff contenders — such as Georgia’s Todd Monken, USC’s Alex Grinch, Alabama’s Bill O’Brien, or Michigan’s Sherrone Moore — could also have been an option.
But what fun would that have been? What kind of tremor would Colorado have created in the college football news cycle? How much attention would a more conventional hire have received? Yes, Sanders has to recruit and win. However, if the objective was to make Colorado football a talking point again, that’s been accomplished.
There could be some friction too. Sanders has already been criticized for being a champion of HBCUs, only to bolt for a mainstream Power 5 program when the opportunity opened. (To be fair, other columnists have defended the move.)
At Jackson State, Sanders tried to control local media when he didn’t like how reporters were addressing him or covering a story. Last year during Southwestern Athletic Conference Media Day, he balked at a Clarion-Ledger reporter addressing him as “Deion,” not “Coach,” insisting that Nick Saban would’ve been shown that respect. Earlier this season, Sanders admonished a school broadcaster (and assistant athletic director) for speaking to him more formally on camera than he did off-camera.
Will that fly among Boulder and Denver media, or the national college football press? It’s difficult to imagine. Maybe Sanders will ease back on his efforts to control reporters within a larger university environment, metropolitan area, and media market. But we’re also talking about Deion Sanders here. He doesn’t bend to outside forces. He makes them bend to him.
Sanders’ stint in Boulder — whether it lasts the five years of his contract and beyond, or less than that — will not be dull. There could be no better gift for the media covering Colorado football. Or college football, a sport already full of bold personalities, eccentric to unhinged fanbases, and outsized expectations. Coach Prime will fit right in.
Ian Casselberry is a sports media columnist for BSM. He has previously written and edited for Awful Announcing, The Comeback, Sports Illustrated, Yahoo Sports, MLive, Bleacher Report, and SB Nation. You can find him on Twitter @iancass or reach him by email at email@example.com.