Industry insiders have believed for quite a while that sports betting was the future for sponsorship and advertisement revenue, but it appears that there is a new venture on the rise that is quickly surpassing it.
Crypto.com made a huge statement in purchasing the Staples Center in what will be known as Crypto.com Arena come Christmas Day.
SponsorUnited Founder and President Bob Lynch believes that there is no doubt that Crypto and Blockchain will far exceed sports betting as the premiere revenue money maker for the sports industry over the next decade.
“They’re essentially buying equity,” which would be particularly valuable in an industry that is still widely doubted, Lynch said on Crypto.com’s purchase of the arena. “The Lakers and Clippers have global exposure, media value and mentions that give instant brand legitimacy with top-of-mind awareness through national/global TV exposure,”
Crypto has already started to push its way into major advertisements for key events in the world of sports. Cryptocurrency exchange FTX purchased an ad in this upcoming Super Bowl, and already has the backing of the biggest star in professional football. Tom Brady has an equity stake in the company.
Industry sources believe that crypto could grow into a $100 million dollar industry for sports television within the next year. It seems that the possibilities are endless for crypto within the sports landscape. While sports gambling certainly isn’t going away from the public eye, it could be overtaken by crypto in terms of ad spending and sponsorship visibility very soon.
Motor Racing Network Announces Coverage of Historic L.A. Coliseum Event
Many celebrities will be in attendance to enjoy and perform at the event, including L.A. native, actor, filmmaker, and rapper Ice Cube.
All eyes will be on NASCAR as the Busch Light Clash at The Coliseum takes center stage at the Los Angeles Memorial Coliseum on Sunday, Feb. 6, 2022. Motor Racing Network will have the call as NASCAR transforms this century-old venue into a quarter-mile, asphalt bullring and debuts the highly anticipated, all-new, state-of-the-art, NextGen NASCAR race car and wave the green flag on the 2022 racing season.
“NASCAR racing has a rich history competing on short, flat racetracks across the country,” said Chris Schwartz, Motor Racing Network President. “And in less than a month we will be able to say that we have done so at a tradition-rich venue that has hosted the Olympic games twice and the first Super Bowl!”
Many celebrities will be in attendance to enjoy and perform at the event. A couple of the most well-known artists will make appearances including L.A. native, actor, filmmaker, and rapper Ice Cube. “Mr. Worldwide” himself and Trackhouse Racing team owner Pitbull will also be performing at the event.
MRN’s broadcast plans over the two-day event include single car qualifying on Saturday, Feb. 5 at 8:30 p.m. ET to set the lineups for Sunday’s elimination heat races. Coverage on Sunday, Feb. 6 includes play-by-play for all four heat races, two last-chance qualifying races, and the 150-lap main event. Coverage begins at 2:30 p.m. ET.
PGA TOUR and SiriusXM Agree to Multi-Year Extension
“SiriusXM PGA TOUR Radio listeners enjoy live coverage of every round of 38 PGA TOUR events with hole-by-hole commentary and expert analysis.”
The PGA TOUR and SiriusXM will be continuing business together. The two announced today that they have reached a multi-year extension to their broadcasting agreement, which will continue to deliver extensive tournament coverage on the SiriusXM PGA TOUR Radio channel for subscribers nationwide through 2024.
SiriusXM PGA TOUR Radio listeners enjoy live coverage of every round of 38 PGA TOUR events with hole-by-hole commentary and expert analysis. Listeners can tune in live this week to The American Express on January 20-23.
SiriusXM subscribers can listen to the SiriusXM PGA TOUR Radio channel on SiriusXM radios in their cars (channel 92), as well as at home or on the go with the SXM App.
“We are very pleased to extend our relationship with the PGA TOUR. Our extensive schedule of in-depth tournament broadcasts will continue to ensure golf fans can follow the best players in the world as they compete all season long,” said Scott Greenstein, SiriusXM’s President and Chief Content Officer, in a statement.
“With live event broadcasts every week, and a daily original programming lineup that features some of the most entertaining voices in the game, the best golf coverage in audio entertainment, bar none, continues to be on SiriusXM.”
SiriusXM PGA TOUR Radio features a variety of broadcasters working on comprehensive play-by-play coverage for PGA TOUR events, including former TOUR winners Mark Carnevale, Mark McCumber, Dennis Paulson, John Rollins and Mark Wilson.
“We are excited to continue our relationship with SiriusXM who provides a significant avenue for the TOUR to reach fans across the country,” added Rick Anderson, PGA TOUR’s Chief Media Officer. “Since 2005, SiriusXM has delivered crucial play-by-play and colorful commentary of the best golf in the world to fans that are driving in their cars, at home or on the go.”
The channel has all things golf. Original golf programming including golf talk, news, analysis and instruction are available on the streaming platforms. Several new shows have been added to the schedule this year, including:
- The Players Show – Listeners will hear a long form conversation with some of the biggest names on the PGA TOUR each week. (Wednesdays at 8 p.m. ET)
- All Square – Chantel McCabe looks at the headline stories around the world of golf. (Wednesdays at 6 p.m. ET)
- The Scorecard – This two-hour pregame show, hosted by David Marr III and former PGA TOUR pro Mark Lye, airs leading into the Saturday and Sunday rounds of every PGA TOUR event broadcast.
- The Wrap – Airing immediately following each round of every PGA TOUR event, listeners will hear a recap of the tournament, highlights and interviews.
- Feherty and Maginnes – Previously announced in December, the new weekly show hosted by two of the most entertaining voices in golf – former PGA TOUR pros and longtime broadcasters David Feherty and John Maginnes – launched in its weekly timeslot (Mondays at 7 pm ET) on Jan. 3.
SiriusXM also offers, through separate agreements, live coverage of the Masters Tournament, U.S. Open, The Open Championship, PGA Championship and Ryder Cup. The channel also features many other shows hosted by prominent voices from the game, including World Golf Hall of Fame member Fred Couples; current and former PGA TOUR pros Jason Kokrak, Colt Knost, Carl Paulson and Dennis Paulson; distinguished instructors Michael Breed, Jim McLean, David Armitage, and Jeff Warne; and many more.
Jim Colony Announces Retirement From Everyday Work at 93.7 The Fan
Colony isn’t completely stepping away from the radio. This is more of a “semi-retirement.”
One of Pittsburgh’s signature radio voices will be stepping away from everyday reporting and hosting at 93.7 The Fan. Jim Colony announced during Tuesday’s The Fan Morning Show that he’s “retiring, but not retiring” from the air.
Colony, 66, has been a co-host and sports update anchor for the show and was asked to clarify by hosts Colin Dunlap and Chris Mack. Saying he’s “still going to be around,” the veteran broadcaster explained that his wife retired at the end of 2021 and the two decided that they wanted to enjoy life while still able to do so.
“We’ve heard stories about people that save, ‘I don’t wanna spend this money, I don’t wanna take this vacation,’ do stuff while you still can,” Colony said. “Do stuff while you still can do it, in terms of being able to get around. It sounds kind of funny, because we’re not close to that, but it’s going to be a chance for us to do some stuff together.”
Watch the announcement below:
But as he mentioned, Colony isn’t completely stepping away from the radio. This is more of a “semi-retirement.” He’ll work as a fill-in host when regular hosts take time off, still contribute content online, and take part in promotional functions such as golf outings for the station.
Dunlap asked if “radio voice emeritus” was an appropriate title for Colony after his final day on Friday (Jan. 21). But Colony gave himself the grander designation of “legend in residence.” He also wanted to clarify that this was his decision and he wasn’t being forced out by management.
Colony has been a part of 93.7 The Fan since the station launched in 2010, rebranding from a Top 40 format. But as Pittsburgh sports fans know, his career covering the area’s sports teams goes back 30 years to WTAE, which eventually became the now-defunct ESPN Radio 1250. After being dismissed by ESPN 1250, he landed at 93.7 The Fan.
(His overall radio career spans 43 years, including stops in Boston; Spartanburg, South Carolina; Manchester, New Hampshire; and Springfield, Vermont.)
Best wishes to Colony as he moves into retirement. Enjoying the later part of life and getting to do things we can’t while working the everyday grind is the ideal.
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