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John Ourand Makes His 2022 Sports Media Predictions

“Time will tell, but Ourand’s not making claims that seem completely out of the realm of possibility for the next year in sports media.”

Jordan Bondurant

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It’s one of the most fun articles to read at the end of the year, and now it’s back! Sports Business Journal reporter John Ourand has put on his prognosticator hat and is making predictions for sports media in 2022.

Looking back at Ourand’s predictions for 2021, he was right on the money with some, while others didn’t come to fruition.

He predicted NBC would keep the rights to the Premier League and shut down NBCSN. Both of those things happened this year. NBC Sports Network will close up shop on Dec. 31, while NBC announced last month it had retained the rights to the world’s most popular soccer league through 2027-28 in a deal worth more than $2 billion.

John Ourand claimed WarnerMedia would be unsuccessful in securing the rights to the NHL, with Fox Sports becoming a new partner for hockey. WarnerMedia did end up becoming part of the new broadcast deal alongside ESPN.

Looking ahead to his 2022 predictions, here’s what stands out:

He thinks CBS and the SEC will part ways a year before their contract is up in 2023. That doesn’t seem like too big of a surprise after the drama surrounding speculation that ESPN helped Texas and Oklahoma move to the SEC ahead of the network’s new partnership with the conference.

Additionally, if CBS ends up ditching the SEC, the Big Ten will come calling, entertaining offers from NBC and WarnerMedia in the process.

John Ourand is also predicting Thanksgiving 2022 will be a monumental ratings day for Fox. There was already a bit of foreshadowing there with an MLS Cup Playoff game this year drawing strong numbers following the Bears/Lions game. The 2022 World Cup will be underway in Qatar by Thanksgiving, and with the time difference, banking on the United States being part of the expanded field of teams coupled with Joe Buck and Troy Aikman calling the Dallas Cowboys game later that afternoon, Ourand believes Turkey Day 2022 will see a ginormous audience tuning in from sun-up to sunset.

Time will tell, but Ourand’s not making claims that seem completely out of the realm of possibility for the next year in sports media.

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Barstool Sports Star Big Cat Launches Coffee Business

Barstool conducted a recent fan survey, and 80% of respondents said they drink coffee on a daily basis. Katz and the folks at Barstool listened, and so Stella Blue was born.

Jordan Bondurant

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A new direct-to-consumer product from the minds at Barstool Sports has hit store shelves – coffee. Stella Blue Coffee is a new brand launched by Pardon My Take co-host and Barstool Sports star Dan “Big Cat” Katz.

The name was inspired by Big Cat’s love of coffee and his love for his recue dog Stella.

Barstool conducted a recent fan survey, and 80% of respondents said they drink coffee on a daily basis. Katz and the folks at Barstool listened, and so Stella Blue was born.

The coffee will feature three different blends. Positive Vibes is the light roast, Big Cat Blend is the medium roast and Electric Avenue Dark Roast. The coffee is available in 12-ounce whole bean bags, 12-ounce ground bags and pods for Keurig lovers.

A portion of the proceeds from sales of the coffee will go to PAWS Chicago, the largest no-kill humane organization in Dan’s hometown.

Stella Blue is the latest Barstool-backed and created DTC product to hit store shelves. The company has a record of previous success launching other products including flavored vodka, beer and hard seltzers.

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Sports Online

Barstool Sports Raising Money In Memory of Murdered Virginia Football Players

Barstool created a design featuring the phrase C’ville Strong above the cross swords used in Virginia’s athletic logo. The design also features the initials and numbers for the three murdered players.

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Barstool Sports founder Dave Portnoy has announced a fundraising campaign for the three Virginia football players murdered earlier this week.

In a tweet, Portnoy said 100% of proceeds from t-shirt sales will go to support the families of Lavel “Tyler” Davis Jr., Devin Chandler, and D’Sean Perry, who were all killed in an on-campus shooting earlier this week.

Two of the three football players killed were Barstool Athletes, a name, image, and likeness program started by the online outlet.

Barstool created a design featuring the phrase C’ville Strong above the cross swords used in Virginia’s athletic logo. The design also features the initials and numbers for the three murdered players.

Merchandise can be purchased here.

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Grant Wahl Details Run-In With Qatari Security At World Cup

“Picture is not allowed, sir,” the guard purportedly told Wahl. When he asked for clarification, the guard told him “Kindly delete it, sir”.

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CBS Sports soccer analyst Grant Wahl has detailed an issue he had with security as the 2022 World Cup prepares to take place in Qatar.

In an article posted on his Substack, Wahl claimed he took a picture of a sign in the media center that said “Now is All”. He shared after he took the photo, a security guard immediately walked over.

“Picture is not allowed, sir,” the guard purportedly told Wahl. When he asked for clarification, the guard told him “Kindly delete it, sir”.

The 2022 World Cup being held in Qatar has been viewed as controversial for a multitude of reasons, mostly centered around the country’s poor record on human rights. Other media members have shared their experiences with Qatari security, as a confrontation with a Danish television crew went viral earlier this week.

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