Connect with us

News Television

Nielsen Chief Executive Discusses How They Account for Cord-Cutters

David Kenny, the chief executive of Nielsen, spoke with the Los Angeles Times to discuss their challenges. 

Published

on

Cord-cutting has become a phenomenon as many decide to ditch cable and satellite, switching to various streaming platforms. As numerous television consumers switch over, it raises how the Nielsen ratings take into account these types of viewers. 

Media giants NBCUniversal and ViacomCBS, along with other Nielsen customers, have called for a competing service. Nonetheless, David Kenny, the chief executive of Nielsen, spoke with the Los Angeles Times to discuss their challenges. 

Kelly believes that the audience shifts to streaming platforms and DVRing their programs has led to media companies taking their anger out on Nielsen. 

“There have been angry spats for 30 years when there’s a major transition in the technology. And this is the biggest transition. So the other thing to remember is on December 6th of 2020 we did communicate that we were moving to time spent [viewing] and combine streaming and linear measurement,” Kelly said. 

“The audience was not seeing a difference, whether she watched that program on a smart TV through an app, streamed or recorded on her DVR, or live. So we believe the most accurate measure is to measure total time spent. And that is a big change for people who have relied on a schedule as their way to get a premium audience.”

Furthermore, Kelly stated to The Times that Nielsen is further improving ways to account for cord-cutters, saying that “half of the panel of homes has streaming meters.”

“It’ll be all of the panel over the next year. And that’s important because that measures everything that comes in through the router. That gives us viewing on a lot of screens, because people are watching TV on phones and tablets now as well,” Kelly said. 

“It gives you a very different metric and we’re measuring it literally second by second. The advertiser will not just know what the program rating was, but they will know how many people saw their ad for its entirety.”

Finally, Kelly isn’t worried about media companies calling for some competition for Nielsen. He stated that no other digital company would make the investment they have to gather these ratings. 

“That’s not my concern. When NBC pulled together a [list] of a hundred different companies, even by their own admission there were only a handful that they thought even have a chance of doing currency [a metric that tells how many people are watching],” Kelly said.  

But ultimately, the currency has got to be trusted by the buyer and the seller as the most accurate. You still need a robust panel to validate that data. And nobody’s going to make the multibillion-dollar investment that Nielsen’s made to do that at this point, in my opinion (…) I don’t see anybody out there who’s got remotely the scale, the ability to do empirical evidence, or the trust factor by both buyer and seller that Nielsen does.”

News Television

Sinclair CEO Says Political Environment Is “Very Good for Our Business”

Sinclair’s CEO, Chris Ripley, offered his perspective on political ads at the MoffettNathanson 9th Annual Media and Communications Summit.

Published

on

The midterm elections are here, and according to one television executive, it’s the best time considering the amount of political advertisement money pouring into stations at the local and national. 

One key beneficiary of that cash inflow is Sinclair Broadcast Group, the No. 2 owner of local TV stations in the U.S. The company’s CEO, Chris Ripley, offered his perspective on political ads at the MoffettNathanson 9th Annual Media and Communications Summit.

“Some of these primary races are crazy,” Ripley said, per Deadline. “On the one hand, I lament that we’re in the political environment that we are. On the other hand, it’s very good for our business.”

Ripley used an example to make a point with his claim, citing U.S. Senate candidate J.D. Vance who won his primary race after spending a heavy amount ont television ads. 

Furthermore, the television executive adds that the $75 million spent on TV ads for the primary was 40 times more than what was spent on the primary in the last election. Ripley also added that spending on ballots is also up and should continue to increase as issues like abortion and legal gambling arise. 

“More and more issues are going on direct ballots,” he said. “With what’s going on with abortion rights, that’s going to just even add to that category.” Legalizing sports betting or cannabis are other issues generating significant ad spending.

Continue Reading

News Television

NBC News Correspondent Pete Williams to Retire

Williams will remain with NBC News through July before calling it a career. 

Published

on

NBC News

NBC News has announced Justice Department and Supreme Court correspondent Pete Williams will be retiring from the company. The reporter has been with the network for nearly three decades and has been at the forefront of many breaking news stories in Washington, DC. 

“Pete has been one of the nation’s foremost authorities covering the Supreme Court and the Department of Justice for nearly three decades,” NBC News President Noah Oppenheim said in a memo to staff

“His career has been defined by his reputation for accuracy, reliability, and unmatched expertise in the subjects he covers.” 

Williams has covered various topics for NBC News, including the court cases dealing with the Affordable Care Act and marriage equality. Earlier this year, the correspondent was the one who reported the news that Supreme Court Justice Stephen G. Breyer would retire at the end of the current term.

“In short, for generations of NBC News reporters, working alongside Pete has been a daily masterclass in journalism. But perhaps more importantly, it has been a masterclass in what it means to be a good colleague,” Oppenheim added.

“Pete’s decency, kindness, and generosity are unmatched. For those that know Pete well, it’s his warmth, humor, wit, and compassion that will be missed most.”

Williams will remain with NBC News through July before calling it a career. 

Continue Reading

News Television

Chris Licht: CNN Must Be Beacon of Journalism to Functional Democracy

“Now, the next chapter of CNN is one where we aspire to be a beacon for the kind of journalism essential to a functioning democracy,” Licht said

Published

on

CNN’s new president Chris Licht shed some light on the direction he plans to take the company at the Warner Bros. Discovery upfront. 

Licht spoke at the presentation alongside Warner Bros. Discovery CEO David Zaslav, who expressed that CNN will be organized “to advocate for journalism first” and deliver for viewers “seeking more accurate information and less yelling and conflict.”

Furthermore, Licht proposed similar aspirations as he summarized his plan for the cable news channel to double down on what many might call sane news. 

“Now, the next chapter of CNN is one where we aspire to be a beacon for the kind of journalism essential to a functioning democracy,” Licht said, per Mediaite.

“In a time where extremes are dominating cable news, we will seek to go a different way — reflecting the real lives of our viewers and elevating the way America and the world views this medium.”

The new CNN president also vows to “challenge the traditional philosophy of cable news, delivering programming and commentary that questions the status quo, shatters group-think, holds our leaders on both sides of the aisle accountable to facts, and fights fearlessly to get to the truth.”

Continue Reading
Advertisement
Advertisement

Trending

Copyright © 2021 Barrett Media.