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Brandon Tierney Has Unfinished Business In New York

“My roots run deep in this city. I’m one of you. I just happen to be blessed with a microphone every day. I can promise you we will not always agree and we will most definitely battle, but you will get my absolute best.”

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Brandon Tierney is a star. Just ask anyone that has worked with him or that has been entertained by him. He has had success in markets large and small. Most recently, he said farewell to his CBS Sports Radio audience after a nine-year run on the national network. Now, it is time to get some professional wins that won’t just represent career goals. They will be the culmination of lifelong dreams as well.

If you were a New York sports fan in the 1980s, there are four iconic letters that have shaped the way you think and talk about sports. Brandon was just 14 years old when WFAN signed on at 1050 AM. Getting there was a goal of his as soon as he realized he was going to be a broadcaster.

While he eventually made it to 1050 AM, it was long after WFAN moved down the dial to 660 AM. That changes this week. Brandon Tienery and his partner of the last nine years, Tiki Barber, officially join the WFAN lineup.

Before the duo take over the mid day slot, I had the chance to chat with Brandon about what the opportunity and the history of the station mean to him. We also talked about what Tiki & Tierney could change about the station and what the station will change about the show.

Demetri Ravanos: What does it mean to you to finally get that call and to now host a daytime show on WFAN? 

Brandon Tierney: Surreal. The realization of my earliest industry dream. I never knew exactly how I would get there, or when, but I always believed that I would.

That aspiration was fuel early in my career. It balanced me, centered me no matter what part of the country I was living in or how far away from home I was. I always had an eye on working at WFAN.

In 1997, as an intern in the Promotions Department at the station, I used to recruit other interns and sneak into a small production studio at the back of the station in Queens and do mock shows. Every day. Sat behind a mic, and actually rolled thru topic after topic. We weren’t even recording, but the allure of that microphone and those topics. It was potent, like a drug. I was creating a template for how I would eventually host. Finding my style, my voice, what worked, what didn’t.

I remember being so disappointed when I was kicked out of that studio and forced to actually do something pertaining to promotions. All I wanted to do was talk. Promotions? Nahhh man, I just want to let it rip. And I’ve always dreamt of doing it on WFAN from Day 1.

DR: How did this radio station influence your entry to the business? Who did you listen to?  

BT: WFAN is in my DNA. It’s a huge part of who I am, even though I’ve yet to launch the new show, It was just always there, engrained in my soul. The sound. The energy. The jingles. How big it felt when I was a kid.

My Dad always had it on in the car, starting with Imus. I fell asleep to the Schmooze. I was captivated by the back and forth of Mike and Chris, the combative nature of some for their debates. They made it sound so important because it was so important – to them, to us as a city. Our teams, Knicks vs Bulls, Knicks vs Pacers, Knicks vs Heat, Yankees vs Red Sox, Bobby V.  You cannot fake that. You’re either all in or you’re out. We sniff out the posers right away, we know when a host truly cares and we definitely know when someone is just wasting a few hours a day on the radio collecting a paycheck.  

I view that as a personal affront to New York fans. They deserve the best. They’ve had the best. They demand the best.  And it is my mission to continue that lineage, to make it even better with my slant and my style. But it’s not going to happen overnight.

I’m not naive. I have to earn the trust and respect of a new audience. I’m entering this phase of my career almost as if no one knows who I am. I don’t assume that listeners will remember me from my days at 1050 ESPN Radio or SNY or St. John’s. It’s a blank slate. And I can’t wait to begin creating something meaningful and God willing, something lasting and palpable.

DR: When Spike Eskin and Chris Oliviero raised the idea of moving over with Tiki to the local side, were there any reservations on your end or Tiki’s? 

BT: Zero. The timing is right. I’ve always leaned on my instincts in this business and trusted my gut, and thankfully those instincts have always led me to a better place. To leave New York for San Francisco in 2011, of course there were real doubts, but deep down I was confident that was the right move, and it was.

I didn’t know it then, but it was preparing me for a 9-year national run. It added depth to my on-air game. It enabled me to do a four-hour Sunday morning NFL show (TOPS) for seven years, to mix it up with Coach Cowher and Boomer and eventually Nate. It diversified my game. And most importantly, it brought me back home, to the company that owns the FAN. That part definitely put me in position to make the jump back into local waters.

There were two levels to this move: the emotional level, which I was fully on board with from minute one. And of course the business side, which we were able to hammer out fairly quick. Once the two meshed, it was a no-brainer. 

DR: After spending a decade on CBS Sports Radio, which is right next door to WFAN, how many times did you walk past the studio & think to yourself ‘that’s where I belong!’? 

BT: I think I did a good job of balancing what I can control versus what I cannot and really just living in the moment. I appreciated what we were building on the national level. and investing all of my energies into that. Every year our profile and reach grew, especially when we launched the TV simulcast five years ago. Growth was my singular focus.

Candidly, of course, my mind occasionally wandered. I missed the energy and juice of local, but I did not live looking backwards. There were really no “what ifs,” just a desire to create something compelling, something memorable, and something lasting with Tiki.

If you squeeze too hard, things tend to fall out of your grasp. Personal maturity and a confidence in my place in the business allowed me to just be immersed in the show, to be present in the show, without constantly hoping for change.

Yes, without elaborating, there were a few times the past few years where it seemed as if my platform was poised to change. But for a multitude of reasons, it never happened, and I always took solace in the fact that it simply was not meant to be. Not yet. You can’t speed up fate. You can try, but it’s almost always more damaging than rewarding and beneficial.

DR: One interesting thing I think is that you have been in the building, just not at WFAN, as legends like Mike, Chernoff, and Steve said goodbye. You’ve been influenced by them as a listener, they have been co-workers. Chernoff was even your boss at CBSSR. But you represent a new era for the station without those names. How do you process that and what was it like to see and interact with that history in the way that you did? 

BT: I do not take that responsibility lightly, I embrace it. And as much as we rightly romanticize what WFAN used to be, to me, I’m very impressed with our current lineup and looking forward to joining my new teammates. We have a ton of talent with diverse deliveries, different personalities and styles.

For me, Boomer represents the quintessential player-turned-broadcaster: big presence, great playing resume, ability to expand on all sports, a true fan, which a lot of former athletes are not. When he speaks, it carries weight, but he’s also very comfortable laughing at himself and with others. And he better be, because sitting next to Gio every morning is a ride in itself. I think Gregg’s comedic timing and unpredictability are outstanding. He’s another talent willing to laugh at himself. He is legitimately funny and truly a good dude.

As for Craig and Evan, like any new show, naturally, they are still finding their ultimate footing together. But their individual talents are so obvious. Evan is a true fan. The dude knows his stuff as well as anyone in the city. He’s a walking sports search engine. And being wired like that myself, I truly appreciate that. Now, our deliveries are very different and we are two completely different personalties, but the work required to be that in tune with so many different things, I get it and I really respect it.

As for Craig, I view him as a radio genius, and I’ve told him that. New York radio is simply better when Carton has a mic. His ability to keep things moving, to piss people off, to hit areas most people are unwilling or unable to effectively hit, he was born for this job.

So again…the history and roots of WFAN are what pulled me, but adding to that unmatched legacy, that drives me. As for my partner, I simply love the guy. At the top of the list in terms of intelligence. Just a naturally curious person. Adaptable. We play off each other well. He knows when I’m getting ready to enter my zone, when the voice raises, the hands start flying and the beads of sweat build…and he allows me the space needed to be me. To do what I do.

It’s such an underrated aspect of a partnership. Mike was great with that with Chris. When it was time to explode, Mike surrendered the stage, so to speak. And long ago, l learned what drives him, and I surrender the space as well. But segment to segment, day to day, we are just in sync. We see the world in a very similar manner. We both subscribe to hard work, accountability, and common sense. We both come from relatively humble beginnings. But we also disagree on enough things inherently where there is an equal give and take. Nothing is contrived. Our deliveries are polar opposites. 

Personally, I think Tiki is going to love local. He’s never experienced radio quite like this. You strap in every day. Bring a hard hat, exhale, and do it all again the next day and the day after. It’s like being back in the trenches, back on a field. 

DR: Looking at WFAN, Gregg Giannotti, Craig Carton & yourself have hosted in other cities. Spike Eskin has programmed in other cities, yet others have moved up the ladder within the building to earn their shot. There’s no one way to be successful there anymore. How do you feel the experience of working in other major markets has made you capable of handling the big stage in NYC? 

Brandon Tierney: The Sixers Have to Trade Ben Simmons

BT: I would not change a thing, quite frankly. As a young broadcaster with no family commitments at that time, traveling the country, chasing my dreams, it added a layer of depth that I believe is very much an asset for me on-air: toughness. Nothing was easy and nothing was handed to me.

I always felt natural behind a mic, but my actual broadcasting ascent was an arduous one. Lots of tough decisions and blind faith, an empty bank account until the age of almost 30. Granted, some people’s paths are more linear than mine. It’s a straight shot. Graduate from college, hook up with a local radio or TV station before slowly ascending to a more visible position. There are many examples of that in our field and in our market, highly successful talents who never left the city.

But for me, it was an amazing, galvanizing experience. The different traditions of each fan base, the politics of each city…I embraced it all. But even throughout all of my travels deep down, my focus was always on working and thriving in New York. It was my magnet.

Mentally, I never wavered from that New York sensibility, with the belief that I would eventually return home one day better than ever. When? Where? With whom? I wasn’t sure, but I always had conviction I would be back. I always felt as if I had unfinished business in New York. 

DR: Aside from the obvious content selection, how will Tiki & Tierney on WFAN be different from the nationally syndicated version of Tiki & Tierney

BT: Callers. On the national level, it’s all about topic development. It’s paramount to see things and present them in an interesting, non-obvious way. So there was the constant inner battle of talking about Tom Brady or Aaron Rodgers but doing so in a way that was different from say, Colin Cowherd or Dan Patrick. That is a lot tougher than you think.

Locally, it’s about tapping into the vein of informed, passionate fans. The presentation is different. It’s a quicker pace. The tone is different. Still authentic, still intelligent…but a bit more raw, which I love. It’s natural. From the moment you open that mic locally, there is a rush and surge of adrenaline that is hard to describe and for me, nearly impossible to replicate in any other facet of my life. That pure, unfiltered mix of every possible emotion wrapped up into one memorable rant or take? It’s the best. It’s what drives me professionally, still to this day. It’s lmost like chasing the perfect golf shot. When everything clicks, when it all meshes, you feel like your flying.

DR: Is there anything about national radio you will miss when the show goes local?

BT: I had the great fortune of having a very large platform during a very pivotal, volatile time in American history. The world was changing and we had a lot of important conversations that I will always cherish. They were uncomfortable conversations that we brought an element of comfort to, conversations and topics that transcended sport. Real depth. That’s probably the best part of doing a national show. The reach.

Generally there is more surface stuff in national. More macro and less micro, less in the weeds.

But I like the weeds and have always enjoyed the nuance of local. I love the intimacy, but national gives you a chance to branch out in a way that that local does not. It was a nice weapon, one I took very seriously. 

DR: Any concerns about interacting with a vocal Giants fan base that has a love/hate relationship with Tiki? 

Tom Coughlin, ex-Giants coach, was 'very upset' when he heard Eli Manning  was benched - New York Daily News

BT: We relish it. I know Tiki does. Listen, there’s no way around it, people are going to test Tiki early. Some are going to come to the table with a gripe or preconceived perception of who he is or what he did. A gripe that he retired early, resentment about what he said about Eli and Coughlin.

The irony is that during the time in which he said what said, we were ALL saying the same exact thing on the local airwaves. There was no real evidence early that Eli was absolutely going to elevate the Giants to prominence and there was little evidence Coughlin was going to do the same despite success in Jacksonville. He was inflexible. Some thought his style was antiquated, that it would no longer work with the modern athlete. It was not seamless for either with the Giants.

I think at the end of the day, Tiki was only guilty of one thing: bad timing. When he said what he said, it came across as malicious, but that was never the intent. He was transitioning to the media, and I think the tone was unintentionally lost. Do I think Tiki could have communicated his thoughts on Eli better? I do. It was a bit awkward.

Forget about this business for one second though. Let’s just talk character. I’ve always taken immense pride in reading people, being able to decipher good intentions versus malicious ones. I’ve sat in the same studio with Tiki every day for nearly a decade. I know his character. I know the type of father he is. I know how well-intentioned and selfless he is with all of his charitable endeavors. Some fans will come with venom initially. I fully expect that and so does he. But I’d be very surprised if he doesn’t win them over quickly.

If you truly know Tiki Barber the person, the man, the father and husband, the concerned citizen, you can’t help but like the guy. And oh yeah, by the way, he’s one of the greatest players in the history of New York football, so there’s always that. 

DR: When you consider how WFAN was built over the past three decades and compare it to the new lineup and direction entering 2022 and beyond, what final message do you have for New York sports fans who’ve made this brand a huge part of their lives? 

BT: I do not take this responsibility lightly. I view it as if I am finally putting on the pinstripes, the absolute best brand in all of sports radio. This has always been a dream of mine. I’m from here. Grew up in Brooklyn and high school in Manhattan. My parents still live in the same home I grew up in. Sister lives in Manhattan. Both sets of grandparents lived in Brooklyn.  

My roots run deep in this city. I’m one of you. I just happen to be blessed with a microphone every day. I can promise you we will not always agree and we will most definitely battle, but you will get my absolute best. Every fiber in my body will be fixated on doing this job to the absolute best of my capability. If you’re thinking it, I can promise you I will have the balls to say it. And back it up. When I’m wrong, I will own it. I don’t hide and I won’t duck. I will be accountable and I will demand accountability and transparency from every team in this market. Fans deserve that. Every morning at 10 AM, a little piece of Mike and Chris and Joe B and the Schmooze and all of the other great pioneers of this amazing network of voices and personalities will be with me in spirit.

I’ll do it my way, the only way I know how. I will be true to who I am and what I believe in. And I hope that before long, people will say, “You know, that BT, I really like that dude. He’s a little nuts, a little loud, but he knows his shit. Would love to have a beer with that guy.”

I’ve been fueled by this crazy dream I conjured up all those years ago. I’m ready. That’s my message for New York and New Jersey. Now, it’s time to stop telling you what I’m going to do. It’s time to simply start doing it. 

BSM Writers

Grant Cohn’s Trolling of Players is Unacceptable

After an altercation between Javon Kinlaw of the San Francisco 49ers and Grant Cohn, it became clear that Kinlaw was being trolled by a member of the media.

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grant cohn

Grant Cohn is a media member who writes for the FanNation 49ers blog on SI.com. He also talks about the team on his YouTube channel, which has over 48,000 subscribers as of noon Thursday. His father, Lowell, was a longtime columnist in the Bay Area.

Javon Kinlaw is a defensive lineman, whom the San Francisco 49ers drafted in the first round despite concerns about the durability of his knee. He played four games last season, his second in the league.

The two were involved in two confrontations this week. The first one occurred off to the side of the 49ers’ practice field. Kinlaw apparently cursed at Cohn and knocked his hat from atop his head. Later in the day, Kinlaw again swore at Cohn, this time after joining a live stream on Cohn’s YouTube channel. (Side note: I have never felt so freaking old as I did while typing that previous sentence.)

OK. That’s my attempt at an absolutely straightforward and objective summary of a situation that scares the hell out of me. Not because a player was mad at a member of the media. I’ve had it happen to me and I’ve seen it happen to others. It’s my opinion that this has been happening for as long as human beings have scrutinized the athletic efforts of other human beings.

What scared me was that I was seeing some version of the future of sports media. A future in which media members behaved like YouTube trolls, acting purposely ridiculous or antagonistic to initiate conflicts that could be turned into more conflicts that would could be gleefully recounted as content for the audience. I thought that because that’s pretty much what Cohn did:https://youtu.be/4Hf9sjBttFY

Cohn essentially bragged about the number of different things he said that may have prompted Kinlaw’s reaction, and you know what? It worked. Kinlaw got mad. He confronted Cohn. Twice. TMZ published a story about it. So did SFGate.com.

This is troll behavior. You know, the online pests who say or do something intended to provoke a reaction, and once they get that reaction, they recount and scrutinize that reaction with an eye toward triggering another reaction. Lather, rinse repeat. Increasingly, entire online media ecosystems consist of nothing more than people who don’t like each other talking about how much they don’t like one another.

I’m not going to pretend this is entirely new in sports media. Sports columnists have been known to make reputations with their willingness to be critical of the home team. A huge part of Skip Bayless’ brand is his unwavering insistence on highlighting Lebron James’ perceived flaws. Stephen A. Smith has engaged in public feuds with players, namely Kevin Durant.

I do see a difference between this and what Cohn did, though. The reaction Bayless and Smith are primarily concerned with is from their audience, not their subjects. The subjects may get mad, but that’s not the primary goal. At least I hope it’s not.

What happens if that is the primary goal? What if someone is offering opinions not because it’s what they really think, but because they want to provoke a response from the subject? Media careers have been built on less.

I don’t know if that’s the case with Cohn. I’ve never talked to him in my life, and even if I had, it’s impossible to know someone’s true intent. But in listening to everything he said AFTER the initial confrontation with Kinlaw, I’m not willing to assume that Cohn was operating in good faith. Here’s how Cohn described the initial confrontation with Kinlaw, which occurred as practice was beginning.

“In the training room, I saw Javon Kinlaw, who is the king of the training room,” Cohn said. “He’s usually in the training room.”

Cohn said the two locked eyes, but were separated by about 70 yards at the time. Kinlaw then walked across the field to where the reporters were gathered. He stood directly behind Cohn.

“So I turn, and I say, ‘Wassup, Mook Dawg?’ “ Cohn said, referencing the nickname on Kinlaw’s Instagram account. “And he doesn’t say anything. And I say, ‘Why are you looking at me like that, Javon?’ “

“And then he said, ‘What are you going to do about it you bitch-ass,’ and then he said one more word that I can’t say,” Cohn said. “And then I turned to face him, and I said, ‘Oh, it’s like that?’ And he said, ‘Yeah, it’s like that.’ And then he knocked the hat off my head.”

OK. Pause. In my experience, when your job is to publicly describe and critique the performance and attitudes of professional athletes, there will be times in which the athletes do not care for your description or your critique. Some of those who are displeased will make their objections known to you.

However, there are two things that are unusual here: First, the fact Kinlaw knocked the hat off Cohn’s head, which is unacceptable. Second, Cohn then posted a video on  YouTube to not only talk about what had happened, but state he had been so critical of Kinlaw for so long he wasn’t sure what specifically sparked Kinlaw’s anger.

“Javon, what are you upset about?” Cohn asked toward the end of  his video. “Is it the fact that I said you have an 80-year-old knee? Is it the fact that I said that you’re a terrible pass rusher and you’re just a two-down player? Is it the fact that I said the Niners shouldn’t have drafted you and should have taken Tristan Wirfs instead. Is it the fact that I said that you’re unprofessional and immature.

“It escapes me, which of the hundred negative things I’ve said about Javon Kinlaw the last couple of years, moved him to approach me in such a way, but you know what, I applaud Javon Kinlaw for coming to speak to me directly, and I ask you, what do you think Javon Kinlaw is mad about.”

Cohn was trolling Kinlaw. No other word for it.

That night, Cohn was conducting a live stream on YouTube, which Kinlaw joined, while apparently eating dinner, to make declarative statements about the size of Cohn’s genitalia — among other things.

Neither one looked particularly impressive. Not Kinlaw, who was profane and combative with a member of the media, at one point making a not-so-subtle threat. Not Cohn, who asked Kinlaw, “Do you think I’m scared of you, Javon?” He also said, “I don’t even know why you’re mad, Javon.”

I think Kinlaw would have been better off ignoring Cohn. If I was Kinlaw’s employer, I would probably prefer he not log into video livestreams to make testicular comparisons. But honestly, I don’t care about what Kinlaw did. At all. He’s not on a team I root for. He didn’t physically harm anyone. He used some bad words in public.

I am bothered not just by Cohn’s actions, but by some of the reactions to them because of what I think this type of behavior will do to an industry I have worked in for 25 years. Credentialed media members who behave like Cohn did this week make it harder for other media members who are acting in good faith. Preserving access for people like him diminishes what that access will provide for those who aren’t trying to use criticism to create conflict that will become content.

I think Cohn knew what he was doing. In his livestream, before Kinlaw joined, Cohn stated he was not scared because he knew — by virtue of his father’s history in the business — that if Kinlaw had touched him he would potentially be entitled monetary compensation.

By now, it should be pretty apparent how problematic this whole thing is and yet on Thursday, a number of 49ers fans online were sticking up for Cohn as just doing his job. Dieter Kurtenbach, a Bay Area columnist, Tweeted: “Javon Kinlaw does not know that @GrantCohn was built for this.” Built for what? Winning Internet fights? Kurtenbach also deleted a Tweet in which he called Kinlaw “soft.”

Cohn’s father, Lowell, is a former columnist at the San Francisco Chronicle and Santa Rosa Press-Democrat. He promoted the first video his son made on Tuesday:

Sorry, I don’t find it funny because it’s another step down a path in which media members seek reactions at the expense of information. Where they look to make fun of players instead of learning about them. They’ll stop acting like journalists and start acting like the trolls who make their money by instigating a conflict, which they then film: “Jake Paul, reporting live from 49ers practice …”

If that’s the case, thank God I’m about to age out of this business, entirely. I’m 47 years old and I can’t believe there’s anyone in our industry who thinks what Cohn did this week is acceptable.

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BSM Writers

Media Noise – Episode 75

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A new episode of Media Noise is all about reaction. Demetri reacts to the ManningCast’s big win at the Sports Emmys. Danny O’Neil reacts to people reacting to Colin Kaepernick’s workout in Las Vegas and Andy Masur reacts to John Skipper’s comments about Charles Barkley.

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BSM Writers

Bron Heussenstamm Blends Bleav Podcasts Advertising with SiriusXM

Bron Heussenstamm, the CEO of the Bleav Podcast Network says blending podcasting advertising with satellite radio’s reach is a victory for both sides.

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Last week, the Bleav (pronounced believe) Podcast Network announced a deal with SiriusXM to make all 32 NFL team-specific Bleav pods available on the SXM app. SXM can also air Bleav content on any of its sports channels. Each NFL Bleav show pairs a former player with a host to discuss team issues. Eric Davis, Lorenzo Neal, and Pac-Man Jones are amongst the former players Bleav has signed as talent.

I have hosted a Bleav podcast about Boise State football -the Kingdom of POD. I am usually provided 1-3 advertisers per episode by the network and get paid by the download. My subject matter is regional, so my take-home pay is usually under four figures. I have enjoyed the technical assistance and cross-promotion I receive and I enjoyed meeting Bleav CEO Bron Heussenstamm. Bron is Los Angeles-based, a USC graduate, and founded Bleav in 2018. We discussed the SXM deal, podcast advertising, and the future. 

Will the podcast advertisers be carried on the SXM distribution platform?

Yes, Bleav baked-in advertisements and hosts read ads are distributed across all platforms. This enables the host to do their show once through, making it as easy as possible for the hosts and consistent for the advertisers.

Bron Heussenstamm, CEO Bleav Podcast Network

How is advertising on Bleav different? 

We want to be more than a ‘host read ad’ or a ‘digital insert’ with our advertising partners. When companies work with Bleav shows and talent, those companies can receive our omnichannel of distribution points—podcast platforms, YouTube, socials, streamers, TV, radio, and more. This allows for consistent branding across all platforms: great talent presenting great companies to fans and consumers no matter where they consume content. 

What is the growth pattern for podcasts that you see? 

The industry trades have presented 400%-800% percent growth over the next ten years. Once the COVID fog lifted, we really saw these gains. Sports are always going to be at the forefront of culture. The increases in all sports sectors have certainly carried into the digital space. 

SXM has started with NFL shows but can also air more Bleav content – what does that look like? 

We’ve started with our NFL network of 32 team shows hosted by a former player. We’ve kept the door open for our NCAAB, NCAAF, MLB, NHL, Basketball, and Soccer networks. We’re happy for our hosts to be part of such a tremendous company and platform. SiriusXM can continue to amplify its voice and give fans the access and insight only a player can provide. 

The Interactive Advertising Bureau-IAB- says podcast revenue grew 72% last year to $1.4B and is expected to grow to $2B this year and double to $4B by 2024. Have you seen similar growth? What is driving the industry now, and what will be the primary cause of growth by 2024?  

There is a myriad of reasons for the growth. I‘ll lean into a couple. 

At Bleav, we launch and maximize the digital arm of industry leaders. The technology upgrades to allow hosts to have a world-class show — simulcast in both audio and video – from their home has led to an explosion of content. With this, the level of content creators has risen. Having a YouTube, RSS feed, podcast, and more is now part of the brand, right alongside Twitter and Instagram. 

If a company wants to advertise on Bleav in Chargers, we know exactly how many people heard Lorenzo Neal endorse their product. We can also safely assume they like the Chargers. The tracking of demo specifics for companies is huge. It’s a fantastic medium to present products to the right fans and consumers.

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