It was announced yesterday that the streaming service Peacock will be the streaming home of the 2022 Winter Olympics in the United States. This will give viewers the option to live stream NBC’s coverage of the XXIV Olympic Winter Games, being held in Beijing, China, from February 2 – 20, 2022.
Peacock Premium customers will be able to stream every minute of every live event including the Opening and Closing Ceremonies and NBC’s nightly primetime show.
“As the streaming destination of the 2022 Winter Olympics, Peacock will offer the ultimate fan experience all in one place,” Kelly Campbell, President of Peacock, said in a press release. “From every live event and gold medal moment to exclusive daily shows, channels and original documentaries, viewers will be able to easily catch-up and keep up on all the action throughout the Games with our comprehensive Olympics hub on Peacock.”
The Opening Ceremony takes place on Friday, Feb. 4, with competition coverage beginning two days prior on Wednesday, Feb. 2, and NBC’s first primetime show taking place Thursday, Feb. 3. The Games conclude on Sunday, Feb. 20, with the Closing Ceremony. Peacock will stream everything.
The live replays are a smart play by NBCUniversal. The network learned over the summer that games contested on the other side of the world often struggle to draw ratings in the US. Making replays of events available immediately will mean fans are not beholden to replays twelve hours after an event takes place.
More details about NBCUniversal’s television coverage of the Games, including full daily schedules of live events and replay availability, as well as Peacock exclusive daily studio programming details will be announced soon.