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3 NHL Broadcasters Reflect On League’s Sudden Pause

“The landscape of professional sports, as it has been for the last two years, is unprecedented and always subject to change.”

Derek Futterman

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After a stable first quarter of the season in terms of cases of COVID-19, the rapid spread of the Omicron variant and subsequent proliferation in total cases coerced the National Hockey League to start its holiday break early, pausing the season on December 22. Following the announcement, the NHL and NHLPA also revealed that they would not be sending players to the 2022 Beijing Olympics out of an abundance of caution and the protection of competitive integrity within the 2021-22 NHL regular season. While this pause only lasted six days, it was a stark reminder of the looming threat the pandemic has played in everyday life, and the uncertainty surrounding the remainder of the NHL season.

The landscape of professional sports, as it has been for the last two years, is unprecedented and always subject to change. The NHL has sought to bring some level of stability to its players, staff and personnel by modifying its protocols as the world learns more about COVID-19 every day. With the NHL on the precipice of 100% vaccination (all but one player), infected players, staff and personnel have largely shown mild symptoms, if any at all. Yet the league continues to take protocols to ensure the health and safety of all parties involved, including its broadcast teams.

Over the last two years, the terms “health and safety protocols,” “taxi squad” and “quarantine” have become an integral part of the vernacular in the sports world, and are undeniably part of the reason the NHL has been able to play most of its scheduled games amidst a pandemic.

For broadcasters, having to take precautions and adjust the way they call games has changed the way sports media is being viewed in today’s world. At this time, broadcasters can be taken off-the-air at a moment’s notice because of a positive or inconclusive COVID-19 test; a broadcast crew has the ability to call games remotely from studios or their own homes to avoid travel; and media availability has been and may continue to be exclusive to video conferencing platforms.

I recently spoke with three NHL play-by-play broadcasters, and gathered their thoughts on the season thus far, and what they anticipate going forward as the world seeks to mitigate a raging wildfire of the pathogenic coronavirus and its variants.

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Prior to the NHL taking a pause of its season, there were many clustered COVID-19 outbreaks among teams fueled by the rapid spread of the Omicron variant. What was it like as a broadcaster to prepare for games you were not entirely sure were going to happen?

Chris King (Broadcaster, New York Islanders): I’m very used to that in my baseball broadcast career because games often get rained out. I had not experienced that in hockey ever until this pandemic began.

From a personal broadcasting standpoint, it’s incredibly frustrating because I could do 10 hours of prep-work on a game and find out the day before it’s not happening, and I’d say 80% of that you have to throw away. [It’s] just frustrating personally.

Chris King a 'Yes! Yes! Yes!' man with call of Isles' clincher | Newsday
Courtesy: Newsday

On the baseball side of it, you can check the weather forecast and get an idea that something like that may happen. With something like this, it came out of the blue. I would use the word frustrating just because of all the preparation.”

Mike Maniscalco (Broadcaster, Carolina Hurricanes): Nothing changed for me, honestly, because you have to go about it with the same preparation that there’s going to be a game. You know that there’s a chance that players you did some research on, or information that you’re looking up will be useless if a player tests positive or you find out that somebody’s not going to be in the game or they’re going to call somebody up a few hours before. But honestly, nothing really changed for me as far as preparation for those games that – will they or won’t they be played.

Dan D’Uva (Broadcaster, Vegas Golden Knights): We prepare for games that are on the schedule; I’m always preparing. The fact that there was one game before Christmas that was postponed in the case of the Golden Knights against Colorado. I know the Avalanche pretty well, so there was the diligence for each game putting together scorecards and lineup sheets. I watch and read about a lot of hockey, and watch the Avs quite a bit. Preparation for me is very much about the aggregate over time. I would have been ready had there been a game against Colorado on that Thursday before Christmas.

Was it the right decision to pause the season? How did the pause affect you and your work?

Chris King: I think it was. When it got to the point right around the Christmas break, what they eventually did is add one day on the front side of Christmas and two on the backside. At that point, you’re trying to get everybody healthy and off the COVID list. The separation of players from each other is probably the best thing for it. The league-wide pause put everyone on a level playing field. Up until Dec. 1, the only cancellations were [games of] the Senators and the Islanders.

Once we got into December, you really started to see these monster numbers where teams had double-digit numbers on the list. I like the fact that they added a little bit to the Christmas break to shut it down with the hopes to get people back. Obviously, it hasn’t worked out entirely as planned.

Mike Maniscalco: [It was] the right decision. Especially with the holidays and the travel schedule, there were people who were in Canada [and it] would have been difficult to get them across the border and home for the holidays.

I have no issue with the league hitting the pause button in the way that they did, especially in those situations because we were in Canada before that, and trust me that was one of the things we were talking about. I got to be home and spend Christmas with my wife, so we had a very quiet Christmas and nothing really out-of-the-ordinary for me [except] that it gave me more time to catch up on reading.

Dan D’Uva: I don’t have an answer for that because it’s a different case for every team. The Golden Knights would have very much been suited to play that game against Colorado, and the game that was postponed against L.A. after the break. They did not have such a high COVID rate where they couldn’t have played the game.

The reason for a lot of the postponements, especially now, has to do with not just COVID problems, but attendance problems. In Canada, they have had so many games that have been postponed because the teams can’t take the financial hit playing the games without fans. Given the number of restrictions in Canada, they just can’t stomach that financial burden because they had to swallow that last year. It was not as though they had a decision like March 2020; this has been more of a case-by-case thing.

What differences were there between the NHL’s pauses in 2020, 2021 and 2022?

Chris King: There’s 2020, which [became] the bubble playoffs. There’s last year, where no fans were in the arenas and then [it transitioned] back to normal in the second half. I would just say the biggest difference in the last two years was obviously last season had no fans in the building at all and built to near capacity, and they got through a truncated season of 56 games. Now we’ve had those long breaks; it’s certainly very different than anything we’ve experienced in the seasons before. Once we got fans back in the building, it felt like normal.

Now you’re looking at an Islanders team playing two games in 24 nights. That’s a ten-day break at the holidays, and an eleven-day break out of their New Year’s win against Edmonton. When they come out of the break, they are playing four times in six nights. It is very different from a year ago. Once it did get started, it went all the way through without these major disruptions, whereas this year, every team has dealt with some kind of disruption.”

Mike Maniscalco: The big thing for me is we didn’t come out of this going “We’ve got to go into a bubble.” Also, we had an abridged season last year where you were only playing seven teams because they broke up the NHL by the divisions, and then of course Canada was its own separate entity.

[This year], we know [the Canes] are going to still see other teams. You’re going to try to keep it as close to normal [as you can] with what’s going on. I don’t think that we’re going into something that we haven’t seen before. If the NHL does need to say there has to be a bubble or put a limit on fans, it’s something that we’ve seen before… At least we have an idea of what it will look like if there are changes that need to be made, whereas the first two lockdowns and pause, we had no idea what was coming next. At least there’s a bit of an idea of what things can look like to move forward depending on how the situation grows.

Canes Corner Roundup: Mike Maniscalco Returns; Canes To Start Season with  Four Alternate Captains - Canes Country

Dan D’Uva: I would not characterize what just happened as a pause. There’s always a break for Christmas. Were they a couple of additional games postponed? Yes. There were other games postponed as well.

What happened in March 2020 [was under] extraordinarily different circumstances. At that time, we, meaning the public, had no idea this was going to turn into a months-long delay. It was thought to be a matter of days or weeks, and then we would return. We had no idea it would turn into the pandemic it became and didn’t know how to handle that as a society.

Now, it’s totally different. We have vaccines; we have booster shots; we have a lot of ways to combat the medical challenges, and the reality is that the NHL has been through this before; [it knows] how to reschedule games given what happened last year.

It seems to be an entirely different circumstance and trying to shut things down because of the unknown, they are shutting things down on a case-by-case basis given the obstacles of either individual teams without enough healthy bodies, the risk of an outbreak, or, in Canada, the financial burden.”

What are some of the precautions you and your broadcast team have taken to ensure you stay healthy and safe?

Chris King: UBS Arena has done a great job. It requires that you’re vaccinated. If you get a chance to come up in the press box, everybody wears their mask — even when we are in our radio booth. That mask stays on pretty much until a minute before [we go on-the-air]. Obviously, you choose not to wear it while you’re broadcasting because it would not sound the same. We have separation between each of us in our brand new booth in the building. I see everybody in the press box completely masked up.

Mike Maniscalco: We’ve got to mask up at all times except for being on the broadcast [and] keep as much social distancing between us and the crew that we work with. Basically all of the protocols that we put in place last year, minus the plexiglass between me and Trip Tracy – the analyst who I work with – because Trip and I have been vaccinated; I’ve been boosted. At least we have that going into this year and knowing that’s where we’re at.

Basically, the same protocols are in place for what we had last year, especially now that things have really escalated with what’s going on with Omicron going around there. It’s still keep your distance, straight-line to the press box, straight-line to my car to get back home, and that’s about it.

Dan D’Uva: The precautions are — first of all, being vaccinated and receiving booster shots. The others would be — wearing masks when inside arenas as much as any other person in society would do. That has been part of the routine for those of us in the NHL’s traveling party.

For myself included, when you are traveling with the team there are protocols you adhere to, and it has been, for the most part, reasonable and in-line with the guidance you might receive from the [Centers for Disease Control and Prevention] or the Canadian government. For me, the most important thing was to be vaccinated and to receive a booster shot; that was the obvious, most significant thing. Aside from our professional needs and duties, the most important thing is to be healthy as a person — forget about it as a career. God forbid someone should have a serious illness — you would hope that the vaccines and the booster would minimize the health effects of the virus.

Do you believe the NHL will be able to complete its season as scheduled, or do you foresee there being additional delays and/or postponements?

Chris King: I know they’re going to do their best to make up most of these postponements during the Olympic break. For the Islanders, it’s 11 postponements with only two rescheduled [thus far]. I’m sure [NHL Deputy Commissioner] Bill Daly has said they are going to try to get a majority of those games in February, but right now, you’re looking at the end of April as the last scheduled game.

I think they might end up using a couple of days at the start of May just to finish off anything that hasn’t been able to be shoehorned into the schedule. If they have to play a week or two into May, it pushes it out to a week or two to the very end.

Mike Maniscalco: I think that with the way that February has opened up with the NHL and the players not going to Beijing, we will get everything in. They will find a way to get everything in.

Dan D’Uva: I can see that games will be postponed, but I do not foresee a delay in the season itself or the conclusion of the season. That three-week period in February provides a nice buffer for these games to be rescheduled. At some point, the need to get games in will supersede the need to play games in front of fans.

Golden Knights radio voice Dan D'Uva gets the call-up | Las Vegas  Review-Journal
Courtesy: Las Vegas Review-Journal

Right now, they have a buffer, and they have become very good at rescheduling games given the last couple years. My hope would be that any additional postponements would not affect the conclusion of the regular season and the Stanley Cup Playoffs.

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How to Help Your Clients with Low Website Conversions

Don’t assume there isn’t enough traffic; focus on optimizing user engagement once visitors arrive on the site.

Jeff Caves

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Graphic for how to increase website conversions
Credit: WPDesigner.Biz

Are your clients dealing with low website conversions? Whenever a marketing campaign is run, and the goal is to convert website visitors into leads, the temptation is to blame low traffic, amongst other issues, for low form fills or appointments being generated.  Just spend more money, you may think! Sometimes, you must look at at least four other potential issues to tackle poor conversion rates. Here are some actionable steps using the IT services industry to increase website conversions.

IT Solutions specializes in providing products, services, or solutions related to technology, particularly in areas such as software development, hardware sales, IT consulting, cybersecurity, cloud computing, networking, and digital transformations. They faced challenges with their website conversions. Despite driving substantial traffic through Google Ads and other SEO tactics, they struggled to convert website visitors into form fills for appointment requests. A 2% to 5% conversion rate could be considered reasonable. Of course, conversion rates can vary based on various factors, such as the competitiveness of the local market, the quality of the website (and radio stations help most to fix that) and its user experience, the effectiveness of marketing campaigns, and the reputation and offerings of the IT solutions business. Focusing on improving the quality of leads and providing exceptional customer service can be just as crucial as achieving high conversion rates. Don’t blame EVERYTHING on the marketing tactics! 

The Diagnosis

Upon thorough analysis, several critical issues were identified with IT Solutions’ website:

1. High Bounce Rate: Nobody was checking out the business. If 70% or more of website visitors only visit the landing page, that is an issue.  It could be slow loading times, irrelevant content, poor user experience, or unclear calls-to-action that prevent them from wanting to know more about IT Solutions. You can check the bounce rate on the Google Analytics page for the website in the left-hand sidebar, click on “Behavior” to expand the menu, then click on “Site Content,” and finally, click on “Landing Pages.” You’ll see a list of landing pages and their respective bounce rates.

2. Complex Navigation: It was hard to move around the website to find relevant information about IT services, and it was unclear who they were initiating contact with and for what purpose.

3. Unclear Calls-to-Action (CTAs): The website lacked clear and compelling CTAs guiding visitors toward requesting an appointment. Simply stating “click here for an appointment” is like asking for a meeting whenever or without establishing value. Here are 28 CTAs for free.

4. Lengthy Forms: The appointment forms were long, without qualifying information, and requested excessive information upfront, deterring potential leads from completing them.

Action Plan

1. Optimize Landing Pages:

   – Redo high-traffic landing pages with clear messaging and compelling CTAs.

   – Showcase IT Solutions’ services as benefits, making it easier for users to request appointments, thereby increasing user engagement and conversions.

2. Simplify Navigation:

   – Reorganize the menu and add more action-oriented links.

   – Provide additional options for users to access relevant information, such as “Get a free IT Solutions 15-point checkup NOW” and “Take this 5-question survey to diagnose your IT issues,” motivating them to book appointments.

3. Enhance CTAs:

   – Utilize concise and persuasive messaging throughout the website.

   – Encourage visitors to take action, whether requesting a free download about “5 things you can do to solve your IT issues on your own” or “get a free pizza for booking an appointment.”

4. Improve the Form Fill:

   – Add a further line about the number of employees who qualify for incoming leads.

   – Highlight the value of leads based on company size, prioritizing forms with higher potential impact.

Review landing pages, navigation, CTAs, and form experience to address website conversion issues. Don’t assume there isn’t enough traffic; focus on optimizing user engagement once visitors arrive on the site.

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‘NHL on TNT’ Gives Hockey Fans the ‘NBA on TNT’ Treatment

Watching Albert and Olczyk call a hockey game is like watching Picasso paint and da Vinci sculpt. They are masters of their respective crafts.

John Molori

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NHL on TNT studio

Let’s play a little word association, sports media style. If I say TNT, what is your response? Chances are it will be a three-letter abbreviation of your own, namely, NBA. Over the years, TNT has built a reputation as arguably the premiere network to telecast the National Basketball Association.

The NBA on TNT pregame and halftime shows have become the gold standard with stars like Ernie Johnson, Jr., Kenny Smith, Charles Barkley, and Shaquille O’Neal. Still, it’s not just this quartet of roundball royalty that has fortified TNT’s hoops coverage.

The rep was also built on tremendous play-by-play announcers like Bob Neal and Kevin Harlan, color analysts like Doug Collins and Reggie Miller, and courtside reporters like the late Craig Sager and current sideline star Allie LaForce.

Indeed, TNT and the NBA have become synonymous, but I have some news for you. This network is not just about professional basketball. This past week I went off the grid with TNT looking at their in-game and studio coverage of the NHL.

On March 24, the NHL on TNT provided coverage of the Pittsburgh Penguins at Colorado Avalanche matchup. Kenny Albert did play-by-play with Eddie Olczyk on color. Albert is not as noted as his legendary broadcasting father Marv Albert, but he has certainly staked his claim as one of the best in the business – able to cross over to multiple sports with equal aplomb.

Hockey is a strong suit for Albert. His rat-tat-tat, drama-building style draws viewers in and keeps us on the edge of our seats. Similarly, Olczyk is one of the top four or five NHL game analysts in the business. His style is understated, providing calm and clear analysis of key plays. They work really well together.

Albert eschews any kind of hackneyed and trite catch phrases for his goal calls. An emphatic, “He shoots and scores!” is plenty enough.

Hockey is a different beast when it comes to play-by-play. Unlike basketball, baseball, football, or even soccer and tennis, there is a minimum of breaks in the action. With hockey, a play-by-play announcer has to know the names of the players like he or she knows her kids’ names.

To me, it is the hardest sport for play-by-play and equally difficult for a color analyst. In basketball, after a team scores, the play-by-play announcer will keep silent and give the color analyst time to talk until the play crosses center court. In baseball and football, there is ample room for commentary.

Hockey does not offer such space, but Olczyk gets the most out of the minimal amount of time. Watching Albert and Olczyk call a hockey game is like watching Picasso paint and da Vinci sculpt. They are masters of their respective crafts.

Coming back from a break in the game, Albert and Olczyk provided on air commentary and then tossed to ice level reporter Brian Boucher who has grown into a tremendous asset to the TNT broadcasts. Boucher provided real talk about Colorado’s objectives of staying on top of their division and vying for the top seed in the Western Conference.

The Penguins, squarely in a rebuilding year having dumped talent at the NHL trade deadline, surprisingly jumped out to a 2–0 lead in this game, and the TNT between periods studio crew was all over it. The excellent Liam McHugh hosted alongside Colby Armstrong, Anson Carter, and Keith Yandle.

Armstrong was especially entertaining. With Pittsburgh outshooting the Avs 16-4, Armstrong noted that it’s the best he’s seen Pittsburgh play in a long time. His reasoning was that teams get geared up for playing Colorado even if it’s out of fear. Great stuff.

Both teams tallied two goals in the second period giving Pittsburgh a 4-2 lead heading into the final frame. When Colorado’s Nathan MacKinnon set up Jonathan Drouin for a goal to make it 4-3, Albert and Olczyk showed their strengths.

Albert called the pass from MacKinnon and one-timer goal from Drouin, and immediately noted that MacKinnon now had a point in all 34 of Colorado’s home games this season. On the goal replay, Olczyk showed how the play developed pointing out how McKinnon allowed Pittsburgh’s Evgenii Malkin to come in close before making the past to Drouin.

The TNT production team then showed a graphic displaying that McKinnon is now second all-time in longest home points streaks trailing only Wayne Gretzky. This was a sublime sequence of symmetry between talent and technicians like a songwriter, musician, and singer creating beautiful music.

What was supposed to be a blowout win for Colorado had now become a hockey barn burner, and the TNT crew was up to the task. Every goal and key play was followed up with replays from multiple angles showing the genesis of the action.

TNT has certainly taken to the velocity of the hockey broadcast with movement that challenges directors, graphics professionals, and videographers.

When there were breaks in this non-stop action, Olczyk was at his best. No hockey analyst draws on his experience as a player and explains that experience better to viewers. The TNT broadcast also lets Boucher freewheel and join in the flow of discussion without having to be introduced.

TNT does not merely rely on the traditional wide shot of the entire rink. We see close-up shots of each goaltender after a great save and the sweat of players on the bench or in the penalty box.

When McKinnon tied the game at 4-4 with 4:38 left in the third period, we got a series of tremendous crowd shots showing the Colorado fans going absolutely berserk. The sage Albert and Olczyk wisely remained quiet for several seconds, letting the cheers do the talking.

When Drouin scored the game winner at 4:06 of overtime, Albert exercised controlled enthusiasm, raising his voice on the call of the goal, but not becoming the show and overshadowing the play itself. He is definitely in the mold of Dan Kelly, Gary Thorne, and Sean McDonough, announcers who enhance but do not supersede the game.

Putting a cherry on top of this hockey Sunday, TNT showed a graphic that the Avalanche now led the NHL in comeback wins this season with 25 and that they were riding a 9-game winning streak. In analyzing the goal, Olczyk opined that the altitude of playing in Colorado was prevalent as the Penguins seemed to tire as the game progressed – really interesting insight.

In the postgame show, Anson Carter made a great point that the chemistry between Drouin and MacKinnon stems from the fact that they have been playing together going back to junior hockey. McKinnon joined in from the arena for a postgame interview. The analysts asked solid questions and even did a funny MVP chant together as the interview ended.

The NHL on TNT takes no back seat to its elder NBA sister. The broadcast provides viewers with flash, dash, and serious hockey talk from every angle – in studio, from the broadcast booth, and on the ice.

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Kim Mulkey Now Has Everyone Anticipating Washington Post Story

I can’t imagine what headline, under normal circumstances, the Washington Post would have to put on a Kim Mulkey story to make me want to read it.

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photo of LSU women's college basketball coach Kim Mulkey
Credit: Dailymail.co.uk

The Washington Post, you might’ve heard, has a story coming out about controversial LSU women’s basketball coach Kim Mulkey. The reason you might’ve heard is because Kim Mulkey told you. The Tigers coach read a fiery prepared statement just before her team started the Women’s NCAA Tournament. In the statement, Mulkey threatened to sue The Post for defamation before the first word was even published.

Now, I’ve never run a public relations firm but that did not seem like a good idea. The Washington Post story on Mulkey is one of the bigger stories in sports right now and nobody even knows what’s in it. The reason the story, apparently unflattering to Mulkey, is even on anyone’s radar screen is Mulkey herself.

It all started with an innocuous social media post by Sports Illustrated’s Pat Forde right in the middle of the most anticipated two days in sports, the NCAA Tournament Round of 64. On his X account, Forde posted: “Hearing some buzz about a big Washington Post story in the works on LSU women’s hoops coach Kim Mulkey, potentially next week. Wagons being circled, etc.”

You know what generally will go unnoticed at 4:00 on the first Friday of the NCAA Tournament? A post on X about a women’s basketball coach. But don’t tell Mulkey, she saw Forde’s post and decided to fight fire with nuclear weaponry. The result: the average person like me now is really interested in what has Mulkey so incensed. By “average person like me” I mean that I can’t imagine what headline, under normal circumstances, the Washington Post would have to put on a Kim Mulkey story to make me want to read it. Maybe:

“LSU Women’s Coach Discovers Ark of the Covenant”

Or:

“Mulkey Reveals True JFK Assassin(s)”

Perhaps:

“Famed Women’s Basketball Coach Reveals the Mystery Behind Slow Drivers in the Left Lane”

Literally any of those catch my attention more than whatever will likely be the Washington Post headline about Mulkey. But now Mulkey is “Mad as Hell and is not going to take this anymore” so I now have an interest I would never before have had in this story. It has been fascinating to watch the online speculation about the subject of the article and all we really know, as of now, is that it will be written by Kent Babb. This is a dream come true for Babb; he writes an article that is, presumably, not flattering about Kim Mulkey and, before it is even published, she gives the article the greatest commercial anyone could give it. Babb couldn’t have entered into a business agreement with Mulkey and had this turn out better for him.

For those who don’t follow Babb, he is a former NFL reporter who now is an award-winning writer for the Washington Post. In his 14 years with The Post, he has written sports features and authored a couple of books. One of those sports features stories was a deep dive into what he viewed as a large inequity in the level of pay for LSU head football coach Brian Kelly and his LSU players. It is this piece Mulkey described as a “hit piece” and, based on that piece, referred to Babb as a “sleazy reporter.” Babb, and many others, resented the fact his story was labeled as a hit piece. In fact, Babb essentially confirmed he was the author Mulkey was referencing when he shared the original article on X with the comment: “Hit piece?”

Whether a printed piece or a recorded interview, I can’t imagine a better promotion for it than the subject of the interview threatening a libel/slander lawsuit, especially before it is even released. That simply screams “This piece is salacious!!” Also, libel and slander suits get settled all the time, right? Of course they don’t, they seem to never even get filed. That little thing called discovery is a scary thing for most public figures.

The NCAA Tournament has been very entertaining, and I think the Sweet 16 and Elite Eight will be terrific. For only the fifth time ever, the top two seeds have advanced to the third round which sets up for a remarkable weekend. For me, I guess it will now include a Washington Post article, not a sentence I’d normally say.

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