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Sportsbooks Tripled Radio Ad Spending In 2021

“Online sports betting is projected to invest $125 million on over the air radio in 2022, per BIA.”

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In the first nine months of 2021 online betting brands virtually tripled their ad spending to $30 million as competing sportsbooks opened their wallets to attract new customers and hold onto existing ones. That’s up from $10.9 million spent in the first nine months of 2020, according to data compiled by Kantar.  

Online gambling brands like FanDuel, DraftKings, Bet MGM and others remained cautious for the fourth quarter to correspond with the NFL season. In fact, online betting brands spent another roughly $9 million during fourth quarter 2020. The spend in 2020 in total was approximately four times what the category spent in 2019.

The Kantar radio numbers are estimates when compared to numbers from BIA Advisory Services. Online sports betting is projected to invest $125 million on over-the-air radio in 2022, per BIA.

The major reason for this trend is that sports betting is being legalized in more states over time.  This past weekend, New York decided to be the 19th state, along with the District of Columbia, where online gambling is live and legal.  New York City, radio’s largest market, can now join many others in the arena of sportsbook advertising by specifically targeting New York residents.  That’s in addition to money already being expended by online gambling brands on New York City stations targeting residents in the neighboring states of New Jersey, Connecticut and Pennsylvania, where it was already legal.

NYC isn’t the only market gaining here either. Broadcasters along the New York State Thruway circuit of Buffalo, Rochester, Syracuse and Albany should also thrive.

“One of radio’s most significant growth categories in 2021, sportsbook advertising, will continue in 2022 as more states legalize online gambling,” Christine Travaglini, President of rep firm Katz Radio Group, recently told Inside Radio for their Radio Forecast 2022 series.  “Big brands understand that they need advertising to attract new customers and hold onto existing customers in a very competitive space. Their initial goals focus on getting consumers to download their app, which is currently how they determine their ROI.”

However, there is another major chunk of advertising space for sports betting. According to Kantar, $329.3 million was spent on online betting advertising during the first nine months of 2021, up from $182.7 million in the 2020 cycle.

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Damon Amendolara: Why Does Tom Brady Want To Call Games?

“I was just always convinced Tom Brady had bigger fish to fry than calling Cowboys, Commanders on Thanksgiving.”

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Tom Brady

Tom Brady is headed to FOX. According to Damon Amendolara, there is no question who is getting the better end of that deal.

The network’s interest in Brady has been well-known for months. Still, CBS Sports Radio’s morning man cannot believe it is actually happening. He said Tuesday morning that he can’t understand why Brady would want to pursue a media career after his playign days end.

“I was just always convinced Tom Brady had bigger fish to fry than calling Cowboys, Commanders on Thanksgiving,” Amendolara said. “I just always felt like Brady’s post-playing career was going to be pushing nutrition, pushing TB12 brand, pushing his apparel brand and doing kind of elite media work.”

A media career for Tom Brady is something Amendolara said he assumed would happen off-camera. He pointed to the Religion of Sport production studio Brady co-owns as an example of what he would expect Brady to want to be involved in.

Broadcasters work more Sundays during the NFL season than players do. No matter how good the games are, Damon Amendolara said that it is a grind he could not believe Tom Brady was willing to sign up for.

“They’ll get the number one games, but you still gotta do 17 or 18 of them before you get to the playoffs and not every one of them is a sizzler.”

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Ike Reese: ‘It’s Up To Us To Let Ray Didinger Stay Retired’

“I would imagine he’ll still watch a game still jotting down notes. There’s no way he’s gonna watch a game without doing his Ray Diddy thing.”

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Ray Didinger is feeling a lot of love from his WIP colleagues after announcing his retirement on Sunday. He will still be on the station through the end of the month, but on Monday, nearly the entire full-time air staff of the radio station was paying tribute to him.

Jon Marks and Ike Reese took time out of their afternoon drive show on Monday to replay Didinger’s announcement. Marks said that it was “as thoughtful as everything that he does.” He doesn’t doubt that Didinger is at peace with the decision.

Reese joked that it was good to hear PD Rod Lakin was not responsible for this. He also said that he was happy to hear that this was not a health-related retirement. According to the former Eagles linebacker though, that means it would be really easy for Didinger to want to abandon his plans if given the chance.

“We obviously know how much Ray Didinger means to us. And this WIP family, just like the Comcast Sports family I’m sure, is important to him,” Ike Reese said. “I’d imagine he would have a tough time saying no. That is why you leave it up to us to don’t bother him. Don’t put him in that position. Let him enjoy retirement.”

He knows that it will be hard for Didinger to not stay ready for a media appearance diuring the football season.

“I would imagine he’ll still watch a game still jotting down notes. There’s no way he’s gonna watch a game without doing his Ray Diddy thing.”

Both Marks and Reese said they hope that they would not hear from Didinger until at least the 2023 Eagles season and that Ray and his wife use that time to fully enjoy their new freedom.

Jon Marks reminded everyone that Ray Didinger is still an author with products to sell. If they really miss him, they can always go to a book signing.

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Mat Smith and Nate Jackson: ESPN Anger Over Nikola Jokic MVP ‘Is Garbage’

“He’s not as sexy as these other guys. But he does deserve the MVP, and shame on these guys to make it about them and their choices and their votes.”

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Denver Nuggets star Nikola Jokic has won the NBA MVP award for the second consecutive season. Jokic secured the award ahead of Philadelphia 76ers big man Joel Embiid.

ESPN NBA analysts Brian Windhorst and Tim Legler got the attention of Mat Smith and Nate Jackson on 104.3 The Fan in Denver Monday. Both Legler and Windhorst felt like Embiid was the MVP and sounded downright offended that he was not named the winner.

Legler said Embiid carried the Sixers and had a firm grip on the award from early February through the end of the regular season.

But Smith, who was filling in for Chad Brown on Monday, argued that the same things could be said for Jokic, adding that Jokic did more with less star power on the Nuggets roster. He didn’t understand how Embiid was Legler’s clear choice over Jokic.

“There’s so many different reasons why that specifically is garbage from Legler,” Smith said.

Jackson said Jokic is the Rodney Dangerfield of NBA players and made the point that it’s a continuation of a trend. For what ever reason, the national media overlooks the 27-year-old Serbian superstar.

“They don’t pay attention to it, they’re quick to write off this guy because they don’t appreciate his style of play,” he said. “He’s not as sexy as these other guys. But he does deserve the MVP, and shame on these guys to make it about them and their choices and their votes.”

Windhorst explained he went with Embiid based on what advanced statistics were saying. Smith said Windhorst basically laid out why Jokic was most deserving of MVP.

“He just gave every reason why Jokic should win and said, ‘Well I voted for Embiid, and I’m not taking it back,'” Smith said. He added that it was puzzling why so many voters were against Jokic. “These guys don’t like Joker. He’s not likable nationally, and why that is I’m not sure.”

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