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97.1 The Ticket Lets Fans Sound Off On Matthew Stafford With Playoff Watch Party

“The former Lions quarterback remains a polarizing figure in the city, so Costa and Riger are giving fans the chance to get whatever sort of closure they need with a playoff watch party.”

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Detroit

Jim Costa and Jeff Riger aren’t just hosts at 97.1 The Ticket in Detroit. They are also Detroit sports fans. That means they have strong feelings about Matthew Stafford.

The former Lions quarterback remains a polarizing figure in the city, so Costa and Riger are giving fans the chance to get whatever sort of closure they need with a playoff watch party. The pair will host the virtual event, which will stream on The Ticket’s website and Facebook page.

“It’s the rare chance to settle a sports debate,” Jim Costa, who still supports Stafford, told BSM. “It gives fans of Detroit closure on Matthew Stafford. People are still so emotionally invested in him even though he doesn’t play here anymore with both sides still believing they’re right about why he didn’t win a playoff game with the Lions.”

Other hosts from 97.1 The Ticket will pop in to watch along with Costa and Riger. They will play drinking games and place prop bets throughout the game.

With Jim Costa and Jeff Riger having strong, opposing feelings on Stafford, the final result will yield a punishment for the loser. Someone will have to take a “shot of reality,” which Costa promises will be “really gross”.

Matthew Stafford and the LA Rams will host the Arizona Cardinals in the NFL’s first-ever Monday night playoff game this week. It will be the conclusion to the league’s Super Wild Card Weekend.

Sports Radio News

Suzyn Waldman ‘Still here’ at WFAN after 35 years

I don’t know if I’ve worn down the critics, but I’m still here,” Waldman told Neil Best of Newsday. “I mean, it’s 35 years, and I’m still here and I’ve had a terrific career.”

Jordan Bondurant

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Yankees broadcaster Suzyn Waldman is celebrating 35 years on the air. Waldman, the first voice heard on WFAN, is thankful to be where she is.

“I don’t know if I’ve worn down the critics, but I’m still here,” Waldman told Neil Best of Newsday. “I mean, it’s 35 years, and I’m still here and I’ve had a terrific career.”

Waldman looked back on the experience of doing the very first update on the air at WFAN. While doing the first update alongside Jim Lampley, a fill-in for Pete Franklin, she was shocked when listeners did not approve of her updates and tied it to her being female. She thought, “Oh my God, this is not what I thought it was going to be,” she said.

That was not something she was accustomed to in the theater. Waldman had a background in musical theater before getting into radio and eventually joining WFAN as it went on the air in 1987.

“It was a rude awakening,” she said. “But it was at that moment that everything changed.”

Waldman eventually began working the overnight shift alongside Steve Somers. It was there she really honed her craft.

Suzyn has been calling Yankees games alongside John Sterling since 2005. This is her eighth season calling Yankee games on WFAN.

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Sports Radio News

16.9% of All Sports Radio Listeners Are Streaming

The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

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Streaming Radio

According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.

The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets

The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.

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Sports Radio News

New Study Finds Listeners to MLB on Radio Are Willing to Spend

More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

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MLB Radio

When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.

In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.

Radio Listeners to MLB

Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.

The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.

Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.

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