Legendary Tight End and analyst Greg Olsen appeared on The Marchand and Ourand Sports Media Podcast Wednesday. He spoke about the Fox TV crew he works with, including Kevin Burkhardt and Pam Oliver, and explained what he believes makes them so good.
“I never believe that you need to tell everybody how good you are. I think people know. I think our crew, honestly speaking, made an impact on the scene,” he said. “It sounded different. I think we added an element that maybe they (viewers) weren’t getting on other broadcasts. That’s not to say we’re better or worse than other people. I just think we might’ve been a little different.”
Greg Olsen reiterated that viewers of all levels of knowledge probably appreciated the fact that the crew was able to analyze the game for the casual fan as well as the expert.
“I think the way we saw the game and talked the game; people appreciate it. I think we open people’s eyes to yes, we can talk about the complexity of football because I think it does it a disservice to completely dumb it down. I think football is too beautiful of a game, too complicated a game, to speak like it’s checkers. At the same point we can’t speak like we’re speaking to a PhD level graduate course of football to an average viewer. So, I think ability to find that balance was our strength.”
Along with the quality of broadcast the Fox crew brought all year, Greg Olsen also believes that there’s no stage too big for Kevin, Pam, and himself.
“And listen this is something that I really think I can pursue long-term, I think this is something that with opportunities based on how they open and timing and what not, we’re kind of at the mercy of, but I think Kevin and I, and Pam and our team has shown that yeah, I think we can call big games. I think we can call playoff games; I think we can call as big a game as the opportunity presents.”
Shannon Sharpe Apologizes to Richard Jefferson for Calling Him Lazy
FS1’s Shannon Sharpe took to social media to clear the air between him and ESPN’s Richard Jefferson over some comments Sharpe made about the former NBA champion.
Sharpe said Jefferson was lazy for only wanting to talk about basketball. Jefferson is an NBA analyst for ESPN and doesn’t normally appear on debate shows or provide analysis on other sports.
“There is not a person in this industry since I have retired that would ever refer to my work ethic as being lazy,” Jefferson said in a response video on his TikTok. “So as long as you live don’t ever do that again or this conversation is gonna be much different.”
Sharpe saw the video and apologized saying his assessment of Jefferson was lazy.
“I want to apologize, I come to you as a man, Rich, and apologize to you for my take on what you said,” he said.
Much like Jefferson did, Sharpe then went on to break down the differences between hosts on debate shows who have to watch and study various different sports and analysts like Jefferson who only specialize in analyzing one sport.
But ultimately Sharpe wanted to bury the hatchet and make it clear to the internet that there’s no problems between the two.
“Richard and I do not have a beef,” Sharpe said. “There is nothing going on, and this is my last time addressing this issue.”
Jefferson tweeted on Saturday accepting Shannon’s apology.
Media Rights Deals are Recession-Proof, Benefit from Longer Terms
As recently as last week, Apple and Major League Soccer agreed to a $2.5 billion deal. The NFL is mulling billion-dollar deals for just about everything, most recently the NFL Sunday Ticket package which will leave DirecTV after this year
The U.S. economy may be in the “worry” phase about an upcoming recession, but if recent television deals are any indication, sports leagues are not. Media rights deals continue to skyrocket despite all of other financial indicators showing that people, businesses are currently struggling.
As recently as last week, Apple and Major League Soccer agreed to a $2.5 billion deal. The NFL is mulling billion-dollar deals for just about everything, most recently the NFL Sunday Ticket package which will leave DirecTV after this year. Those are just a couple of examples of the massive figures that seem to run counter what the average person is dealing with.
Media rights seem to be unharmed by overall macroeconomic environment. It’s interesting to look at why.
One of the main reasons seems to be scarcity. There are only so many NFLs in the world. The number might be one. If you have those media rights, you have access to a multitude of cashflow. It’s important to have the product that people want. Since people will not stop wanting their sports, it’s important to have live sports.
Also, fan participation isn’t one that seems to dwindle, overall, even in a pandemic or financial crunch. Fans care about their team, sport and the league they are in. That kind of fervor for a product makes payment to them or to whomever owns their rights to see them, a foregone conclusion.
A huge reason, also, for the value of a franchise and/or media rights deal to be largely unharmed by current economic climates is their length. Those rights are structured to be long-term and hopefully weather whatever financial crisis may be on the horizon in a hope that it is temporary.
NBA Sees Over $800 Million in Advertising Revenue for 2022 Playoffs
Data shows league ad sales for both Disney and Turner Sports, the NBA’s two national TV rights holders, will eclipse $1.3 billion when the playoffs and regular season are factored together.
The NBA and its media partners saw quite a boost in ad revenue over the course of the 2022 playoffs.
Yahoo! cited data from iSpot.tv in a recent report indicating the league saw $842.4 million in revenue for the postseason. That number was up 19% compared to last year and up 54% from 2019.
Data shows league ad sales for both Disney and Turner Sports, the NBA’s two national TV rights holders, will eclipse $1.3 billion when the playoffs and regular season are factored together. The figure makes for a 45% bump from 2020-21 and 39% from 2018-19.
State Farm, AT&T, Google Pixel and Kia Motors were the biggest ad spenders for this season. State Farm spent just over $40 million while AT&T and Google both spent over $30 million.
Despite the television viewership still not climbing back to pre-pandemic levels, the NBA has certainly kept it broadcast partners happy.