For 8-10 Sunday Night Baseball games during the 2022 season, fans can tune in to an alternate broadcast with Michael Kay and Alex Rodriguez on ESPN2 as they talk about what is going on in the game and have fun along the way. Of course, there are high expectations considering the success the ManningCast and the megacasts have been for ESPN and Kay understands that.
“It’s going to be compared to the ManningCast, which is going to be difficult to live up to because it’s been a social phenomenon and it is two guys that are extraordinary well-liked, really beloved and they are two brothers,” Michael Kay told the Curtain Call podcast with John J. Filippelli and Kevin Sullivan. “That’s going to be a tough thing to be compared to, but I understand going in that’s exactly what it is.”
So, what is the alternate broadcast going to look like exactly? Kay knows his primary job is to get the most out of A-Rod and bring out his baseball knowledge. One thing he isn’t there to do is call the game in a traditional manner. Michael Kay says that means you likely won’t hear him shouting “See Ya!” after home runs.
“What we are going to do at least in the early infant planning stages, it’s going to be the two of us sitting in the stands and that’s not going to be literal, talking about the game, joking about the game. I might not do one inning of play-by-play. You are going to hear more of what I do on the radio or CenterStage than what I do on Yankees games because Karl Ravech, Eduardo Perez, and David Cone are doing the regular broadcast on ESPN.”
Michael Kay says he is the one that came up with the name for the alternate broadcast. It is one he says ESPN Executive VP Norby Williamson wasn’t too high in at first.
“Norby Williamson of ESPN who offered me the gig said this is what we like to do, what do you think? I said I think it is great, I’m all for it, I even have the name for you. He said what? And I said K-Rod. He’s a big Mets fan and he said I like it, but I don’t. He said it reminds me of K-Rod, the pitcher from the Mets, and he didn’t have that much success. I said well, if you can get over that, it’s definitely a play on A-Rod and if Alex doesn’t mind I get first billing. The release comes out and it says Kay-Rod.”
If the alternate broadcast goes as planned, it could work as a different way for people to watch a baseball game especially when their favorite team is not playing.
Shannon Sharpe Apologizes to Richard Jefferson for Calling Him Lazy
FS1’s Shannon Sharpe took to social media to clear the air between him and ESPN’s Richard Jefferson over some comments Sharpe made about the former NBA champion.
Sharpe said Jefferson was lazy for only wanting to talk about basketball. Jefferson is an NBA analyst for ESPN and doesn’t normally appear on debate shows or provide analysis on other sports.
“There is not a person in this industry since I have retired that would ever refer to my work ethic as being lazy,” Jefferson said in a response video on his TikTok. “So as long as you live don’t ever do that again or this conversation is gonna be much different.”
Sharpe saw the video and apologized saying his assessment of Jefferson was lazy.
“I want to apologize, I come to you as a man, Rich, and apologize to you for my take on what you said,” he said.
Much like Jefferson did, Sharpe then went on to break down the differences between hosts on debate shows who have to watch and study various different sports and analysts like Jefferson who only specialize in analyzing one sport.
But ultimately Sharpe wanted to bury the hatchet and make it clear to the internet that there’s no problems between the two.
“Richard and I do not have a beef,” Sharpe said. “There is nothing going on, and this is my last time addressing this issue.”
Jefferson tweeted on Saturday accepting Shannon’s apology.
Media Rights Deals are Recession-Proof, Benefit from Longer Terms
As recently as last week, Apple and Major League Soccer agreed to a $2.5 billion deal. The NFL is mulling billion-dollar deals for just about everything, most recently the NFL Sunday Ticket package which will leave DirecTV after this year
The U.S. economy may be in the “worry” phase about an upcoming recession, but if recent television deals are any indication, sports leagues are not. Media rights deals continue to skyrocket despite all of other financial indicators showing that people, businesses are currently struggling.
As recently as last week, Apple and Major League Soccer agreed to a $2.5 billion deal. The NFL is mulling billion-dollar deals for just about everything, most recently the NFL Sunday Ticket package which will leave DirecTV after this year. Those are just a couple of examples of the massive figures that seem to run counter what the average person is dealing with.
Media rights seem to be unharmed by overall macroeconomic environment. It’s interesting to look at why.
One of the main reasons seems to be scarcity. There are only so many NFLs in the world. The number might be one. If you have those media rights, you have access to a multitude of cashflow. It’s important to have the product that people want. Since people will not stop wanting their sports, it’s important to have live sports.
Also, fan participation isn’t one that seems to dwindle, overall, even in a pandemic or financial crunch. Fans care about their team, sport and the league they are in. That kind of fervor for a product makes payment to them or to whomever owns their rights to see them, a foregone conclusion.
A huge reason, also, for the value of a franchise and/or media rights deal to be largely unharmed by current economic climates is their length. Those rights are structured to be long-term and hopefully weather whatever financial crisis may be on the horizon in a hope that it is temporary.
NBA Sees Over $800 Million in Advertising Revenue for 2022 Playoffs
Data shows league ad sales for both Disney and Turner Sports, the NBA’s two national TV rights holders, will eclipse $1.3 billion when the playoffs and regular season are factored together.
The NBA and its media partners saw quite a boost in ad revenue over the course of the 2022 playoffs.
Yahoo! cited data from iSpot.tv in a recent report indicating the league saw $842.4 million in revenue for the postseason. That number was up 19% compared to last year and up 54% from 2019.
Data shows league ad sales for both Disney and Turner Sports, the NBA’s two national TV rights holders, will eclipse $1.3 billion when the playoffs and regular season are factored together. The figure makes for a 45% bump from 2020-21 and 39% from 2018-19.
State Farm, AT&T, Google Pixel and Kia Motors were the biggest ad spenders for this season. State Farm spent just over $40 million while AT&T and Google both spent over $30 million.
Despite the television viewership still not climbing back to pre-pandemic levels, the NBA has certainly kept it broadcast partners happy.