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Mike Tirico To Return From Beijing To Host Super Bowl

“The plan is to have Tirico on location in Beijing for the first seven days of the Olympics. He’ll then fly to Los Angeles in time to host the network’s primetime coverage on Friday, February 11.”

Jordan Bondurant

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USA Today Sports

NBC Sports host Mike Tirico is going to log a metric ton of frequent flier miles at the beginning of February, as the network gears up to present two of the world’s biggest sporting events all within a span of a couple weeks.

The 2022 Winter Olympics are set to open on February 4. Given the time difference between the East Coast here in the U.S. and China’s capital city, American audiences will be seeing things unfold beginning February 3.

The plan is to have Tirico on location in Beijing for the first seven days of the Olympics. He’ll then fly to Los Angeles in time to host the network’s primetime coverage on Friday, February 11. Mike Tirico will be presenting from a special set located outside SoFi Stadium in Inglewood, where Super Bowl LVI will take place on Sunday, February 13.

He’ll host Olympic coverage on Saturday night and then host NBC’s five-hour Super Bowl pre-game coverage the next day. But he won’t be done when pre-game coverage is done, as he’ll then go back to the Olympic set to host the primetime show.

“It is a career highlight to host the biggest sports broadcast day any media company has ever undertaken,” Mike Tirico said in a statement. “The foundation of our Olympic and NFL productions are the incredible people behind the camera. It is their planning and excellence that make this possible.”

“Mike’s knowledge, preparation and ability to converse on anything from figure skating to football are second-to-none,” added NBC Olympics Production president and executive producer Molly Solomon. “We are counting down until it all begins next month.”

Thankfully, it doesn’t appear that Tirico will have to make a return flight to China for the final days of the Olympics. But the man will undoubtedly deserve a long break from TV hosting duties when all is said and done.

Sports TV News

Shannon Sharpe Apologizes to Richard Jefferson for Calling Him Lazy

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Shannon Sharpe

FS1’s Shannon Sharpe took to social media to clear the air between him and ESPN’s Richard Jefferson over some comments Sharpe made about the former NBA champion.

Sharpe said Jefferson was lazy for only wanting to talk about basketball. Jefferson is an NBA analyst for ESPN and doesn’t normally appear on debate shows or provide analysis on other sports.

“There is not a person in this industry since I have retired that would ever refer to my work ethic as being lazy,” Jefferson said in a response video on his TikTok. “So as long as you live don’t ever do that again or this conversation is gonna be much different.”

Sharpe saw the video and apologized saying his assessment of Jefferson was lazy.

“I want to apologize, I come to you as a man, Rich, and apologize to you for my take on what you said,” he said.

Much like Jefferson did, Sharpe then went on to break down the differences between hosts on debate shows who have to watch and study various different sports and analysts like Jefferson who only specialize in analyzing one sport.

But ultimately Sharpe wanted to bury the hatchet and make it clear to the internet that there’s no problems between the two.

“Richard and I do not have a beef,” Sharpe said. “There is nothing going on, and this is my last time addressing this issue.”

Jefferson tweeted on Saturday accepting Shannon’s apology.

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Sports TV News

Media Rights Deals are Recession-Proof, Benefit from Longer Terms

As recently as last week, Apple and Major League Soccer agreed to a $2.5 billion deal. The NFL is mulling billion-dollar deals for just about everything, most recently the NFL Sunday Ticket package which will leave DirecTV after this year

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The U.S. economy may be in the “worry” phase about an upcoming recession, but if recent television deals are any indication, sports leagues are not. Media rights deals continue to skyrocket despite all of other financial indicators showing that people, businesses are currently struggling.

As recently as last week, Apple and Major League Soccer agreed to a $2.5 billion deal. The NFL is mulling billion-dollar deals for just about everything, most recently the NFL Sunday Ticket package which will leave DirecTV after this year. Those are just a couple of examples of the massive figures that seem to run counter what the average person is dealing with.

Media rights seem to be unharmed by overall macroeconomic environment. It’s interesting to look at why.

One of the main reasons seems to be scarcity. There are only so many NFLs in the world. The number might be one. If you have those media rights, you have access to a multitude of cashflow. It’s important to have the product that people want. Since people will not stop wanting their sports, it’s important to have live sports.

Also, fan participation isn’t one that seems to dwindle, overall, even in a pandemic or financial crunch. Fans care about their team, sport and the league they are in. That kind of fervor for a product makes payment to them or to whomever owns their rights to see them, a foregone conclusion.

A huge reason, also, for the value of a franchise and/or media rights deal to be largely unharmed by current economic climates is their length. Those rights are structured to be long-term and hopefully weather whatever financial crisis may be on the horizon in a hope that it is temporary.

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Sports TV News

NBA Sees Over $800 Million in Advertising Revenue for 2022 Playoffs

Data shows league ad sales for both Disney and Turner Sports, the NBA’s two national TV rights holders, will eclipse $1.3 billion when the playoffs and regular season are factored together.

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NBA Finals

The NBA and its media partners saw quite a boost in ad revenue over the course of the 2022 playoffs.

Yahoo! cited data from iSpot.tv in a recent report indicating the league saw $842.4 million in revenue for the postseason. That number was up 19% compared to last year and up 54% from 2019.

Data shows league ad sales for both Disney and Turner Sports, the NBA’s two national TV rights holders, will eclipse $1.3 billion when the playoffs and regular season are factored together. The figure makes for a 45% bump from 2020-21 and 39% from 2018-19.

State Farm, AT&T, Google Pixel and Kia Motors were the biggest ad spenders for this season. State Farm spent just over $40 million while AT&T and Google both spent over $30 million.

Despite the television viewership still not climbing back to pre-pandemic levels, the NBA has certainly kept it broadcast partners happy.

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