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Nielsen Braces Clients For Potential Challenges As Covid-19 Surges

“Some delays in recruitment and slight volatility in intab levels could occur over the next month.”

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All Access is reporting that Nielsen has alerted its clients of potential difficulties due to the COVID-19 surge. The measurement company which works with the majority of the radio broadcasting business has also relayed details of how it plans to handle the situation in order to deliver accurate and consistent audience estimates.

In the letter, Nielsen says it will continue executing in-person field work while using its established multi-mode recruitment and remote installation and maintenance procedures. However, the company cautioned that some delays in recruitment and slight volatility in intab levels could occur over the next month.

Nielsen further shared that it expected to have intab levels stabilized and back to current levels by the end of February or early March, depending on Omicron recovery rates. In-tab levels are expected to be closely monitored and field resources will be evaluated and adjusted if necessary.

Being able to rely on accurate radio measurement is important to radio stations and their advertisers. Though Nielsen says it is actively monitoring COVID infection rates in key panel markets, and any possible impact to its PPM inventory due to global supply chain challenges, the admission of potential challenges in executing as expected is likely to give radio executives and sales professionals a few extra headaches. The company says that it is confident that its contingency plans will mitigate risk, allowing it to move swiftly to ensure the accuracy and representativeness of its audience estimates. Whether that holds true or not will be depend on a myriad of factors over the next month.

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Howard Stern Reveals MSNBC Go-To Source for News

Stern told “Morning Joe” in an extensive interview that MSNBC is the network for him regarding cable news consumption.

Eduardo Razo

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SiriusXM radio host Howard Stern told “Morning Joe’s” Joe Scarborough and Willie Geist in an extensive interview that MSNBC is the network for him regarding cable news consumption. 

Stern stated that he’s a major fan of “Morning Joe” and went the extra mile to say that he and co-host Joe Scarborough share the same political idealogy.

“I watch you guys every morning,” Stern said (h/t Mediaite). “I really enjoy the show. Oddly, I agree politically with almost everything Joe says. I don’t think there’s much difference there.”

The radio host thanked MSNBC for providing him with what he loves: 24/7 news. Additionally, Stern offered a shoutout to network host Symone Sanders and stated he’s no fan of Dateline repeats.

“By the way, I want to give a shoutout to MSNBC,” Stern added. “Thank God you don’t play the old Datelines anymore on the weekends. I like news. I watch this channel exclusively for news. I tune out on the weekend. 

“It’s like all news stuff. I’m watching old Datelines. I like when you guys are onI like news 24/7, and now I find I’m getting it. I get Symone on the weekend. Big fan of hers. Symone coming on strong. What can I tell you? I know the whole lineup.”

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Trespassing Charges Against John DePetro Dismissed

DePetro have been dismissed as he faced a trespassing charge related to an incident over the summer during a Monday court hearing.

Eduardo Razo

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Charges against John DePetro have been dismissed as the radio host faced a trespassing charge related to an incident over the summer during a Monday court hearing.

DePetro was arrested in mid-August outside a home on Staples Avenue in Warwick.

Police searched the house several months earlier as part of an investigation into the disappearance of Charlotte Lester, who has been missing for six months.

“I respect our justice system and respect law enforcement, specifically the Warwick PD,” DePetro said on Twitter. “The search for Charlotte Lester continues as I resume efforts searching for answers into her disappearance and holding Mark Perkins accountable for his actions against myself and Ladybug.”

The man who lives there, Mark Perkins, was also arrested the following day after he allegedly charged at DePetro with a lawnmower while DePetro was live-streaming. 

Unlike DePetro, who had his charges dismissed, Perkins still faces an assault charge, according to court records.

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Oklahoma’s The Eagle 96.9 Rebrands as Freedom 96.9

KZLS started simulcasting on KQOB at the beginning of this year after the 96.9 signal was leased to Citadel and Cumulus Media for nineteen years. 

Eduardo Razo

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Champlin Broadcasting Conservative Talk The Eagle 96.9 KQOB Enid/Oklahoma City and 1640 KZLS Enid will look a little different for its listeners as the station has rebranded.

Rather than calling itself The Eagle 96.9, the radio station will now be known as Freedom 96.9 (h/t Radio Insight). KZLS started simulcasting on KQOB at the beginning of this year after the 96.9 signal was leased to Citadel and Cumulus Media for nineteen years. 

The station features a syndicated lineup, including Hugh Hewitt, Brian Kilmeade, Dan Bongino, Mike Gallagher, Joe Pags, and Bill O’Reilly. Furthermore, with the rebrand possibly comes a new addition.

Freedom 96.9 is teasing the addition of Dana Loesch to the lineup as well to enhance the rebrand further as the station begins a new chapter as it provides news/talk to the residents. 

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