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Sinclair’s Estimated Streaming Service Fee Much More Expensive Than Competitors

The estimated fee of $20.25 would be a good deal more than other direct-to-consumer services such as the Disney bundle, priced at $13.99.

Will Dundon

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Sinclair’s Diamond Sports Group recently gained streaming rights for live NHL and NBA games. The company is working hard to become the premier direct-to-consumer service in sports. However, as Sportico’s Anthony Crupi reports, that will likely come at a premium price for consumers.

Outlined in Sinclair’s 8-K quarterly report filed to the SEC, all scenarios point to a monthly subscription fee of around $20.25. But will that be the most profitable scenario in which Diamond Sports achieves 975,000 subscribers for $237 million worth of revenue? Or will it result in the lesser scenario of 309,000 subscribers, predicting $75 million in revenue?

The rates are based on Diamond’s ability to stream NHL and NBA games in its affiliated franchises’ local markets. The fees are expected to increase as Diamond renews its legacy distribution deals with its member MLB teams. The Bally Sports nets have distribution deals in place with 14 MLB clubs, but only the Detroit Tigers, Kansas City Royals, Miami Marlins, and Milwaukee Brewers have signed off on a streaming agreement.

In 2021, Sinclair CEO Chris Ripley in 2021 took issue with refuted reports of the company seeking a $23 monthly fee for consumers. Yet he also provided no details on what price the company had in mind.

The estimated fee of $20.25 would be a good deal more than other direct-to-consumer services such as the Disney bundle, which includes ESPN+, Disney+, and Hulu, priced at $13.99.

Sinclair still has a few loose ends to tie up. Its recent $600 million financing deal and associated NBA renewal will be vital for the DTC launch. Last spring, the company’s broadcast division renewed its carriage agreement with Charter. But Sinclair’s standalone RSN deal with providers is scheduled to finish before March 31.

Charter’s Spectrum is the nation’s second-largest cable-TV provider. At the end of 2021’s third quarter, the company serviced 15.3 million residential video subscribers. Renewing the RSN contract is currently being negotiated, but agreeing to such deals is touchier now than ever.

The Diamond RSNs have been non-existent for 8.42 million DISH Network subscribers, even before Sinclair acquired the 21 former Fox Sports channels for $9.6 billion in August 2019.

Sports TV News

NBC: Big Ten Media Rights Is Biggest New Property Deal Since NFL

“I can’t think of a bigger deal in the 16 years I’ve been here than the Big Ten. It’s very rare to see these properties change hands.”

Jordan Bondurant

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NBC Sports can’t be more excited to be a part of the new Big Ten media rights deal going into effect in 2023.

As part of their share of the $1 billion per year agreement, NBC will shell out $350 million each season to the conference for rights to 14-16 football games over the next seven years.

On a recent edition of SportsProMedia’s StreamTime Podcast, Peacock chief commercial officer Rick Cordella said this was the biggest acquisition for NBC since the network became the home to Sunday Night Football in the NFL in 2006.

“I joined NBC just after the NFL deal and [since then] we’ve re-engaged with NASCAR in 2013 and have signed some pretty important renewals along the way,” he said. “But in terms of a new property, I can’t think of a bigger deal in the 16 years I’ve been here than the Big Ten. It’s very rare to see these properties change hands.”

Cordella added that while NBC’s relationship with Notre Dame is historic and something to hang their hat on, it’s the longevity of the future of the Big Ten as a conference and pseudo-mega conference that makes being in on the new deal so monumental.

“We have a long relationship with Notre Dame that’s pretty unique and something we’re proud of, but to have Big Ten football every week in the fall…that conference is going to be a dominant force in college athletics, and we don’t have to worry about teams being poached and leaving (the conference),” he said.

The fact that Peacock will also be streaming football and men’s and women’s basketball games is another perk.

“It was the right spot to focus our investment and we’re excited to have content across both NBC and Peacock,” Cordella said. “That was an important factor.”

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Sports TV News

12.6 Million Tune in to Rams-49ers Monday Night Football Matchup

Additionally, the ManningCast featuring Peyton and Eli Manning saw its biggest audience this season.

Jordan Bondurant

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Monday Night Football

ESPN continues to generate massive audiences for its Monday Night Football telecasts.

The network reported that 12.6 million tuned in across ESPN, ESPN2 and ESPN Deportes to watch the San Francisco 49ers beat the Los Angeles Rams.

Additionally, the ManningCast featuring Peyton and Eli Manning saw its biggest audience this season. ESPN says 1.63 million caught the alternate feed.

That number ranked Monday’s broadcast tied for fourth among 12 previous editions.

Next week’s Monday night game features the Kansas City Chiefs taking on the Las Vegas Raiders.

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Sports TV News

SEC on CBS Draws College Football’s Most-Watched Game for Third Straight Week

Alabama-Arkansas drew an average of 5.828 million viewers, making it the most-watched Alabama-Arkansas game in 12 years.

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Alabama-Arkansas
AP Photo/Michael Woods

CBS is reaping the benefits of its package with the SEC. That’s because for the third consecutive week, CBS is home of college football’s highest-rated game of the week.

Alabama-Arkansas drew an average of 5.828 million viewers, making it the most-watched Alabama-Arkansas game in 12 years. That game also peaked at nearly 7 million viewers at one point.

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