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Sinclair’s Estimated Streaming Service Fee Much More Expensive Than Competitors

The estimated fee of $20.25 would be a good deal more than other direct-to-consumer services such as the Disney bundle, priced at $13.99.

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Sinclair’s Diamond Sports Group recently gained streaming rights for live NHL and NBA games. The company is working hard to become the premier direct-to-consumer service in sports. However, as Sportico’s Anthony Crupi reports, that will likely come at a premium price for consumers.

Outlined in Sinclair’s 8-K quarterly report filed to the SEC, all scenarios point to a monthly subscription fee of around $20.25. But will that be the most profitable scenario in which Diamond Sports achieves 975,000 subscribers for $237 million worth of revenue? Or will it result in the lesser scenario of 309,000 subscribers, predicting $75 million in revenue?

The rates are based on Diamond’s ability to stream NHL and NBA games in its affiliated franchises’ local markets. The fees are expected to increase as Diamond renews its legacy distribution deals with its member MLB teams. The Bally Sports nets have distribution deals in place with 14 MLB clubs, but only the Detroit Tigers, Kansas City Royals, Miami Marlins, and Milwaukee Brewers have signed off on a streaming agreement.

In 2021, Sinclair CEO Chris Ripley in 2021 took issue with refuted reports of the company seeking a $23 monthly fee for consumers. Yet he also provided no details on what price the company had in mind.

The estimated fee of $20.25 would be a good deal more than other direct-to-consumer services such as the Disney bundle, which includes ESPN+, Disney+, and Hulu, priced at $13.99.

Sinclair still has a few loose ends to tie up. Its recent $600 million financing deal and associated NBA renewal will be vital for the DTC launch. Last spring, the company’s broadcast division renewed its carriage agreement with Charter. But Sinclair’s standalone RSN deal with providers is scheduled to finish before March 31.

Charter’s Spectrum is the nation’s second-largest cable-TV provider. At the end of 2021’s third quarter, the company serviced 15.3 million residential video subscribers. Renewing the RSN contract is currently being negotiated, but agreeing to such deals is touchier now than ever.

The Diamond RSNs have been non-existent for 8.42 million DISH Network subscribers, even before Sinclair acquired the 21 former Fox Sports channels for $9.6 billion in August 2019.

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Greg Olsen To Partner With Kevin Burkhardt For Super Bowl LVII

“Last season was the first Burkhardt and Olsen worked together. They largely won rave reviews.”

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The deal isn’t done yet, but Andrew Marchand of The New York Post reports that Greg Olsen is on his way to joining Kevin Burkhardt in the top NFL booth at FOX. Although Tom Brady will take over that role after he retires and leaves the Tampa Bay Buccaneers, Olsen will spend at least this season on FOX’s A-Team.

Last season was the first Burkhardt and Olsen worked together. They largely won rave reviews.

Earlier this year, the former Panther told The Mac Attack on WFNZ in Charlotte that he was disappointed he didn’t get to call a postseason game. He will more than make up for that in 2023. As Burkhardt’s partner, Olsen is in line to be the analyst for Super Bowl LVII.

Marchand writes that we could get a taste of what is to come in February. He speculates that if the Buccaneers are not in the Super Bowl, it is possible Tom Brady could make his FOX debut, either in the booth alongside Kevin Burkhardt and Greg Olsen or as part of the network’s studio show.

Now, FOX has to make a decision about it’s number 2 NFL booth. According to Marchand, Drew Brees is a candidate to be the analyst. Adam Amin and Joe Davis have emerged as candidates for the play-by-play role.

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Poll Data Shows Tepid Response To Tom Brady Joining FOX

“A recent Harris Poll conducted on behalf of Front Office Sports showed that 1 in 3 Americans are more likely to watch a game with Brady on the microphone.”

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FOX Sports reportedly signed Tom Brady to a 10-year deal worth $375 million to make the seven-time Super Bowl champion the new lead analyst for its top NFL broadcast once his playing career is over.

A recent Harris Poll conducted on behalf of Front Office Sports showed that 1 in 3 Americans are more likely to watch a game with Brady on the microphone.

The poll said 2 in 5 NFL fans have a better opinion of FOX Sports following the deal, with 41% of NFL fans being at least somewhat more likely to watch a game with Brady as an analyst.

Data shows one-third of NFL fans think the deal Brady reportedly agreed to is worth about the same as its reported value.

That reaction could probably be described as “tepid”. That may be exactly what FOX expects and maybe all it wants.

Last week, Domonique Foxworth of ESPN suggested that the paycheck is less about what the network thinks Tom Brady means to viewers and more about showing the NFL that the network values its product.

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FOX Not Interested In Joining Streaming Sports Wars

“All this fight that’s going on, sort of gladiatorial kind of bloodshed, is really for that last position, right, in the three to four services that people will take?”

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The CEO of FOX doesn’t plan on forking over billions of dollars to be people’s last choice for paid streaming services.

Lachlan Murdoch said at a time when more than 80% of American homes already have some kind of paid streaming service, it’s not worthwhile to jump on that train.

Amazon, Netflix and Disney+ typically account for the average streaming presence in a household.

“All this fight that’s going on, sort of gladiatorial kind of bloodshed, is really for that last position, right, in the three to four services that people will take,” Murdoch said at a tech conference earlier this year. “And so the billions of dollars that’s being spent by multiple aspirants is all for that last position. And so we are extraordinarily — I want to say that — we’re happy to be sort of sitting on the sidelines.”

Murdoch told Benjamin Swinburne that when it comes to the NFL, FOX’s media rights are the same as CBS, NBC and ESPN. The main focus for the company remains on keeping games on TV.

“We don’t believe it helps us to put those rights under a streaming service or free on over-the-air. We think it’s very important that those rights remain exclusive to the broadcast environment,” Murdoch said.

FOX does stream games through its app, but it is only the games it is also carrying on its broadcast network or FS1.

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