On Wednesday, NBC announced that Olympic gold medalist and Alpine skiing legend Lindsey Vonn is joining the network’s coverage for the Beijing Winter Games. Unfortunately, any excitement over an Olympic star getting into broadcasting and providing analysis was soon undercut by a reminder that the world is still dealing with a global pandemic that is preventing life from returning to normal.
As reported by USA Today‘s Christine Brennan, NBC has decided not to send any of its Olympic broadcast teams to China and the announcers will cover their respective events remotely due to COVID-19 concerns.
Most of NBC’s Olympic announcing teams were already going to broadcast remotely from the network’s Stamford, Connecticut facility. But the original plans were for broadcasters to be on-site for figure skating, Alpine skiing, and snowboarding. That has obviously changed with the Omicron variant causing breakouts throughout the world.
Host Mike Tirico will still travel to Beijing for the opening ceremony on Feb. 4 and the initial few days of the Winter Olympics. But he’ll return to the U.S. to host NBC’s Super Bowl coverage on Feb. 13.
“We’ll still have a large presence on the ground in Beijing and our coverage of everything will be first rate as usual,” NBC Sports senior VP of communications Greg Hughes told Brennan. “But our plans are evolving by the day as they are for most media companies covering the Olympics.”
Viewers who have watched any sporting event with broadcasters working remotely have noticed the difference in how the action is called. Announcers can’t get a feel for how the reaction of the crowd influences the event. And in some cases, watching from a monitor rather than the usual on-site broadcast position can inhibit proper view of a play.
So NBC’s Olympics coverage will certainly suffer from broadcasters not being on-site, especially for the events mentioned above in which spectators can be a factor. That could make some showcase moments feel less compelling at times. But the excitement of an Olympics and standout athletic achievements should still be enjoyable to watch, regardless of where the announcers are situated.
The Beijing Winter Olympics begin Feb. 3 with broadcast coverage on NBC, USA Network, and CNBC, and streaming on Peacock, NBCOlympics.com, and the NBC Sports app.
Poll Data Shows Tepid Response To Tom Brady Joining FOX
“A recent Harris Poll conducted on behalf of Front Office Sports showed that 1 in 3 Americans are more likely to watch a game with Brady on the microphone.”
FOX Sports reportedly signed Tom Brady to a 10-year deal worth $375 million to make the seven-time Super Bowl champion the new lead analyst for its top NFL broadcast once his playing career is over.
A recent Harris Poll conducted on behalf of Front Office Sports showed that 1 in 3 Americans are more likely to watch a game with Brady on the microphone.
The poll said 2 in 5 NFL fans have a better opinion of FOX Sports following the deal, with 41% of NFL fans being at least somewhat more likely to watch a game with Brady as an analyst.
Data shows one-third of NFL fans think the deal Brady reportedly agreed to is worth about the same as its reported value.
That reaction could probably be described as “tepid”. That may be exactly what FOX expects and maybe all it wants.
Last week, Domonique Foxworth of ESPN suggested that the paycheck is less about what the network thinks Tom Brady means to viewers and more about showing the NFL that the network values its product.
FOX Not Interested In Joining Streaming Sports Wars
“All this fight that’s going on, sort of gladiatorial kind of bloodshed, is really for that last position, right, in the three to four services that people will take?”
The CEO of FOX doesn’t plan on forking over billions of dollars to be people’s last choice for paid streaming services.
Lachlan Murdoch said at a time when more than 80% of American homes already have some kind of paid streaming service, it’s not worthwhile to jump on that train.
Amazon, Netflix and Disney+ typically account for the average streaming presence in a household.
“All this fight that’s going on, sort of gladiatorial kind of bloodshed, is really for that last position, right, in the three to four services that people will take,” Murdoch said at a tech conference earlier this year. “And so the billions of dollars that’s being spent by multiple aspirants is all for that last position. And so we are extraordinarily — I want to say that — we’re happy to be sort of sitting on the sidelines.”
Murdoch told Benjamin Swinburne that when it comes to the NFL, FOX’s media rights are the same as CBS, NBC and ESPN. The main focus for the company remains on keeping games on TV.
“We don’t believe it helps us to put those rights under a streaming service or free on over-the-air. We think it’s very important that those rights remain exclusive to the broadcast environment,” Murdoch said.
FOX does stream games through its app, but it is only the games it is also carrying on its broadcast network or FS1.
NBA Draft To Get Simulcast From ESPN & ABC
“This follows the simulcast model ESPN and ABC have employed for several years with the NFL Draft.”
ESPN is set for the 2022 NBA Draft coming up on June 23 at 8 p.m. from the Barclays Center in Brooklyn. The network announced Wednesday the crews that will handle coverage on both ESPN and ABC.
ABC will broadcast the first round in primetime. Kevin Negandhi will host and will be joined by Stephen A. Smith, Chiney Ogwumike and Jalen Rose. Monica McNutt will be reporting and interviewing draftees.
This follows the simulcast model ESPN and ABC have employed for several years with the NFL Draft.
Malika Andrews will host both rounds for ESPN. Jay Bilas, Kendrick Perkins and Adrian Wojnarowski will share the set. Analysts Bobby Marks and Mike Schmitz will contribute.
“We’re thrilled that Malika Andrews will host this year’s ESPN presentation as she brings her well-documented, widespread skillset to our main set,” said David Roberts, head of NBA and Studio Production for ESPN. “The event will showcase the scope and depth of our NBA and college basketball talent roster with accomplished journalists and high-profile personalities across ESPN, ABC and ESPN Radio.”
ESPN will air a pre-draft red carpet show hosted by Cassidy Hubbarth from 5-6 p.m. Perkins and Richard Jefferson will also make appearances.