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Bob Costas Doesn’t Think NBC Will Discuss Realities Of China

“The IOC deserves all the disdain and disgust that comes their way for going back to China yet again.”

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Last week, NBC stated that it would give “geopolitical context” to stories in China during the Winter Olympics. What that means exactly remains to be seen.

The network has a lot invested in the games and is expecting a huge payout. It will already deal with the logistical challenges that come with not having any live bodies on site. How much time would the network be willing to devote to telling stories that may encourage viewers to tune out and not support any coverage of the Beijing Games?

Bob Costas was a guest on CNN’s Reliable Sources on Sunday morning. Host Brian Stelter asked what he expected “giving geopolitical context” would mean exactly on the NBC broadcast.

“What I would anticipate is the very thing that you’ve suggested,” Costas answered when Stelter asked if NBC may simply acknowledge that China has been accused of severe human rights violations at the beginning of the two week event. “They will acknowledge the issues at the beginning and not say anything after that unless it something happens that simply cannot be ignored.”

Costas, who hosted NBC’s coverage of the Olympics 12 times between 1988 and 2016, said that he had the utmost respect for his former network and the colleagues that will be covering the event. He notes that there are limitations placed on every broadcaster in a situation like this.

That begins with the fact that doing business with the International Olympic Committee isn’t always easy.

“The IOC deserves all the disdain and disgust that comes their way for going back to China yet again,” he said, pointing out that not only were the Summer Games in Beijing in 2008, but that the 2014 Winter Games were in Sochi, Russia, another country with a history of human rights violations. “They are shameless about this stuff!”

Another issue Bob Costas sees is the investment NBC has made in the Olympics and the way the Games have become a programming event for the network every other year.

“Any network that broadcasts big sports events is simultaneously in a position, it’s quasi-journalistic at best. You’re reporting a news event and what surrounds it. But you’re also promoting the event.”

NBC usually broadcasts NBC Nightly News and The Today Show from the site of the Olympic Games. That will not be the case in 2022. The rise of Covid-19’s omicron variant is the ultimate reason why, but Costas points out that China is an uncomfortable environment for foreign journalists.

Earlier this week, The Washington Post reported that foreign journalists and athletes were being encouraged to use burner cell phones and laptops while they are in China. Many have expressed fear for their privacy and safety after security experts warned of major red flags surrounding Beijing’s official Olympics app meant to help those attending the game navigate the city.

That paranoia, Costas says, is familiar to NBC’s broadcast teams.

“We had that feeling in 2008 in Beijing. I think it has been revved up since then.”

NBC has the US television rights to all Olympic games until 2023. That contract with the IOC was signed in 2014 and cost the network $7.75 billion. That kind of investment will certainly make it hard for the network to want to give viewers a reason to tune out.

Sports TV News

Peyton Manning Rejected ESPN Proposal To Add To ManningCast Schedule

“ESPN has certainly mentioned going up to 12 games or more, and Eli and I held strong.“

Jordan Bondurant

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There’s no secret based on the last two seasons that NFL fans really do enjoy tuning in to watch Peyton and Eli Manning on Monday nights.

Monday Night Football with Peyton and Eli, affectionately known as the ManningCast, has proven to be a ratings success for ESPN. Monday night’s wild card playoff edition drew in an audience of 1.7 million. That’s an increase of 17% compared to last year.

The Mannings spoke to Jeff Beer of Fast Company and Peyton said as much as the fans love watching, the two brothers and legendary quarterbacks love doing the show.

“One thing I think comes through is just how much Eli and I enjoy this,” Peyton said.

But Peyton added that they do care about oversaturating the space, which is why he said they turned down the idea of increasing the number of shows this season from 10 to 12.

“We laugh a lot. If you maybe go to 17 games, maybe we’re not laughing as much, and it starts to get repetitive,” he said. “ESPN has certainly mentioned going up to 12 games or more, and Eli and I held strong. We just feel the show is better if we keep it to the 10.”

“I don’t want to see him every week and get his voice memos of breaking down (game) film,” Eli joked. “There’s something to people wanting more, and if we’re on too much, they might not want more. It keeps me motivated.”

One of the things that people love so much about the show is just how organic the exchanges between Peyton and Eli and Peyton, Eli and their guests can be. Peyton gets the appeal from fans and knows viewers think of it as meeting up with them at a bar to watch the game.

“Football is always more fun when you watch it with friends,” Peyton said. “Eli and I get to sit on our couches and watch it together, and the viewers are all of our friends, and the guest is just right there with us. We’re on the couch, we’re at a bar, let’s have a conversation.”

Eli said they do try to make sure things stay focused on football and the game they’re watching when the time calls for it. But he also admitted that he and his older brother are always going to find ways to have fun with each other when they can as well.

“If there’s great football happening, and it’s a tight game, you want to keep it about football,” he said. “But if it’s a blowout, you have to do something else, maybe tell a story, take a shot at Peyton, you don’t know where that’s going to go. It’s authentic. That’s what would happen if we were sitting on the couch watching the game and it’s a bit boring; I might take a pillow and throw it at my brother’s head.”

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Sports TV News

Expanded NFL Season And Playoffs Could Cost NBC Golden Globes

“The 2023 edition of the show was on NBC after the two sides struck a one-year deal back in September.”

Jordan Bondurant

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There’s no hiding the fact that the NFL reigns supreme in TV ratings. Unfortunately for the Hollywood Foreign Press Association, which puts on the Golden Globe Awards, the NFL is too strong to compete against.

Since the NFL expanded the regular season to 17 games over 18 weeks, and added a seventh playoff team in each conference, in 2021-22, NBC’s obligation to football has taken precedent over its obligation to airing the Golden Globes.

The award show this year aired on Tuesday, January 10. On January 8, NBC aired the final regular season game of the year on Sunday Night Football between the Lions and Packers. The game drew an audience of 23.9 million, which NBC said was the highest rating a SNF finale has gotten in six years. NBC carried an AFC wild card playoff game this past Sunday night with the Bengals and Ravens. That game averaged 21.2 million.

Meanwhile the Golden Globes drew in 6.3 million. That number was down 9% compared to the 2021 ceremony. NBC didn’t air the Golden Globes in 2022 amid a Los Angeles Times expose into the Hollywood Foreign Press Association.

With the HFPA mired in scandal and waning interest in their award show, NBC could be done with the Golden Globes. The 2023 edition of the show was on NBC after the two sides struck a one-year deal back in September. So there are questions abound about if NBC will continue to air it. However knowing that even with the expanded season and playoffs, the option to shift the award show to later in January on a Sunday night after NBC has fulfilled its obligation to the league is on the table. But that could throw a wrench in the award season schedule as well.

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Sports TV News

LIV Golf Nearing TV Deal With The CW Network

“LIV Golf television analyst David Feherty had hinted that the upstart league could potentially have a deal in place with The CW Network for American television rights.”

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LIV Golf

According to a report from Front Office Sports, LIV Golf has laid out a deal with The CW Network for television carriage in the United States.

The deal is a multi-year agreement that will see the tour own real estate in lesser-viewed time slots on the network. A revenue-sharing relationship between the tour and the television network is expected to be struck.

LIV Golf television analyst David Feherty had hinted that the upstart league could potentially have a deal in place with The CW Network for American television rights.

After a standup comedy show in West Palm Beach last week, Feherty reportedly told the crowd “Have you heard of CW? I might get fired for this, but…,” according to report from Tom D’Angelo of The Palm Beach Post.

Sports Business Journal reporter John Ourand had previously reported a deal between the Saudi-backed breakaway golf tour and the network was likely.

Nexstar Media Group — the nation’s largest television owner — is the majority owner of The CW Network. There are around 220 affiliates of the network on over-the-air television stations. Rumors of an acquisition of LIV Golf’s rights come on the heels of The CW Network being linked to the potential launch of a college football bowl game that would air exclusively on the network.

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