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Bob Costas Doesn’t Think NBC Will Discuss Realities Of China

“The IOC deserves all the disdain and disgust that comes their way for going back to China yet again.”



Last week, NBC stated that it would give “geopolitical context” to stories in China during the Winter Olympics. What that means exactly remains to be seen.

The network has a lot invested in the games and is expecting a huge payout. It will already deal with the logistical challenges that come with not having any live bodies on site. How much time would the network be willing to devote to telling stories that may encourage viewers to tune out and not support any coverage of the Beijing Games?

Bob Costas was a guest on CNN’s Reliable Sources on Sunday morning. Host Brian Stelter asked what he expected “giving geopolitical context” would mean exactly on the NBC broadcast.

“What I would anticipate is the very thing that you’ve suggested,” Costas answered when Stelter asked if NBC may simply acknowledge that China has been accused of severe human rights violations at the beginning of the two week event. “They will acknowledge the issues at the beginning and not say anything after that unless it something happens that simply cannot be ignored.”

Costas, who hosted NBC’s coverage of the Olympics 12 times between 1988 and 2016, said that he had the utmost respect for his former network and the colleagues that will be covering the event. He notes that there are limitations placed on every broadcaster in a situation like this.

That begins with the fact that doing business with the International Olympic Committee isn’t always easy.

“The IOC deserves all the disdain and disgust that comes their way for going back to China yet again,” he said, pointing out that not only were the Summer Games in Beijing in 2008, but that the 2014 Winter Games were in Sochi, Russia, another country with a history of human rights violations. “They are shameless about this stuff!”

Another issue Bob Costas sees is the investment NBC has made in the Olympics and the way the Games have become a programming event for the network every other year.

“Any network that broadcasts big sports events is simultaneously in a position, it’s quasi-journalistic at best. You’re reporting a news event and what surrounds it. But you’re also promoting the event.”

NBC usually broadcasts NBC Nightly News and The Today Show from the site of the Olympic Games. That will not be the case in 2022. The rise of Covid-19’s omicron variant is the ultimate reason why, but Costas points out that China is an uncomfortable environment for foreign journalists.

Earlier this week, The Washington Post reported that foreign journalists and athletes were being encouraged to use burner cell phones and laptops while they are in China. Many have expressed fear for their privacy and safety after security experts warned of major red flags surrounding Beijing’s official Olympics app meant to help those attending the game navigate the city.

That paranoia, Costas says, is familiar to NBC’s broadcast teams.

“We had that feeling in 2008 in Beijing. I think it has been revved up since then.”

NBC has the US television rights to all Olympic games until 2023. That contract with the IOC was signed in 2014 and cost the network $7.75 billion. That kind of investment will certainly make it hard for the network to want to give viewers a reason to tune out.

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NFL Explains How World Cup Effected 2022 Schedule

“We didn’t strategically deploy any of our games to either go really strong or go a little less strong, because we knew there was going to be soccer that day.”



This will be the first year that the World Cup will be contested during the NFL season. It isn’t a challenge professional football is used to in America. That is why Mike North, the NFL’s vice president of broadcast scheduling, told Richard Deitsch that it was important to do some homework.

“Very early in the process we got with our broadcast partner at Fox and we knew that there weren’t going to be any windows where Fox was not going to be able to broadcast an NFL game,” he said.

The real effect had to do with the NFL’s international schedule. Five games will be played outside of the United States borders this season. North said he wanted to understand the potential schedule for the World Cup so he could create the best atmosphere for the international contests.

“I’m not sure we’re doing the right thing for the fan in Germany if we’re playing in Bayern Munich’s stadium while the German national team is playing a World Cup game; I’m not sure we are doing the right thing for our fans in Mexico if we were playing a game in Mexico on a day when the Mexican national team was playing. So we were certainly aware of the World Cup schedule and worked very closely with our friends at Fox to make sure we were aligned on how we were going to approach it.”

North said that he wasn’t worried about football beating fútbol. He just wanted to understand what he was putting his teams up against.

“We didn’t back out of any of our windows. We didn’t strategically deploy any of our games to either go really strong or go a little less strong, because we knew there was going to be soccer that day.”

FIFA moved the World Cup to the final two months of the year in 2022. To play the games any earlier would have meant players would have been dealing with extreme heat in Qatar.

The first match will be played on November 21. The final is scheduled for December 18. That overlaps with weeks 11 through 16 of the NFL season.

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Peter King: ‘Tom Brady Needs To Study Cris Collinsworth’

“He’ll know that to be good, he has to get out of his comfort zone of all niceties and tell it like it is.”



Peter King dedicated a not-insignificant portion of his “Football Morning in America” column this week to advice for Tom Brady. FOX announced last week that the Buccaneers’ quarterback will become the network’s lead NFL analyst upon his retirement.

Brady’s decision and his reported salary have been the source of much speculation and prediction amongst his soon-to-be colleagues.

King is optimistic that Tom Brady will be entertaining and informative when he makes his FOX debut. He did offer the GOAT a little bit of advice about what he should be doing in the months leading up to calling it quits on his playing days and starting his new career.

“I think what I’d do if I were Brady is study Cris Collinsworth—and honest to goodness, I don’t say that because I work for NBC,” he wrote. “I say it because Collinsworth knows how to talk X’s-and-O’s conversationally, he’s an easy listen, and he can criticize when the time comes.”

Interestingly, last week, Collinsworth says he hears from most former players that are getting ready to make the jump to broadcasting. He was surprised he never heard from Tom Brady before FOX announced their deal.

King had two other suggestions. The first was that Brady watch multiple games from start to finish so that he can hear what the give-and-take between a broadcaster and analyst sounds like. The other is that he has to commit to being interesting and not censoring himself. King has faith that Brady will be able to do that.

“He’ll know that to be good, he has to get out of his comfort zone of all niceties and tell it like it is. On that LeBron James show last year, Brady said, ‘Ninety percent of what I say is not what I’m thinking. There’s a part of me that doesn’t like conflict, so in the end I always just try to play it super-flat.’ That has to end once he’s on TV if he wants to be any good.”

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Nick Wright Critical Of ABC Crew As Giannis Antetokounmpo Struggles In Game 7

“He reminded his followers on Twitter that the two-time MVP has put together some amazing performances in this series.”



Giannis Antetokounmpo started hot in Game 7 on Sunday. By the time the game ended though, the Boston Celtics were on their way to Miami for Game 1 of the Eastern Conference Finals and the defending champions were headed back to Milwaukee.

The Celtics’ defense gave the Milwaukee Bucks fits in the second half. The ABC broadcast put a special spotlight on Antetokounmpo, who got multiple drives to the basket that he could not finish.

“The best has got to show up when the best is needed, and Giannis has been disappointing,” said Mark Jackson over a package of highlights of Giannis missing shots. “As great of a player as he is, given credit to the Celtics’ defense, but he has struggled offensively time and time again.”

Nick Wright of FS1 noticed and he didn’t appreciate it. He reminded his followers on Twitter that the two-time MVP has put together some amazing performances in this series.

Mike Been, Mark Jackson, and Jeff Van Gundy were not particularly hard on Giannis. The trio made the typical comments we hear when things aren’t going a great player’s way.

Wright did not harp on the issue beyond the single tweet. The outcome was not in doubt as the clock winded down. He gave credit to the Celtics rather than tweet about the Bucks or Giannis.

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